Coffee Shop Manager at Coffee Fest Seattle


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Wondering what's new at Coffee Shop Mangager? Whether you missed the customer meeting at Coffee Fest Seattle or you just want to learn more, we've got all the latest in Coffee Shop Manager technology right here. Check out the presentation below to learn how the new Coffee Shop Manager can help you increase sales, connect with customers and put your technology to work for you.

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Coffee Shop Manager at Coffee Fest Seattle

  1. 1. Coffee Shop Manager at Coffee Fest Seattle CoffeeFest Seattle 2013
  2. 2. Agenda CoffeeFest Seattle 2013 • Business Update • Software Development Projects • Integrations & Add Ons • Support & Service
  3. 3. Coffee Shop Manager News CoffeeFest Seattle 2013 • 1 year + since GRS acquisition • CSM users are 26% of the GRS customer base • We are growing users regularly • We’ve retained nearly all CSM personnel • Fully integrated into GRS systems
  4. 4. Product News CoffeeFest Seattle 2013 • Version 3 • Tablets • Version 3 HQ • Integrated Products • Newest - Thr!ve for Coffee
  5. 5. Version 3 CoffeeFest Seattle 2013 Version 3 - software upgrade is included in your support subscription! Service fees may apply to assist with the upgrade & data transfer.
  6. 6. Photos On Buttons • Choose Clip Art • OR take a photo CoffeeFest 2013
  7. 7. Multiple Builder Screens • Unlimited # of “Espresso” builder screens for other items CoffeeFest 2013
  8. 8. Expanded Tabs & Buttons Design your screen how you want it with multiple tabs & layout options CoffeeFest 2013
  9. 9. Time Based Menus Different menus for breakfast, lunch, happy hour, etc. Screen shot goes here. CoffeeFest 2013
  10. 10. Item Prompts / Prompt Designer Much easier to set up prompts & use graphics CoffeeFest 2013
  11. 11. Improved Card System Purchase multiple new cards with your order. Combine accounts easily. Charge a tip to account regardless of tender type. CoffeeFest 2013
  12. 12. Promotional System Get creative with “Buy X Get Y” promotions! Screen shot goes here. CoffeeFest 2013
  13. 13. Enhanced Discounts & Coupons Set up discounts with time frames. Assign discounts to coupons Better coupon tracking – separate discounts vs. coupons. Print coupons on receipts CoffeeFest 2013
  14. 14. Role Based Employee Security Assign roles or individual employee permissions. CoffeeFest 2013
  15. 15. Staff Center Keep employees in the know with: • Scheduling, •Store email, •Message of the Day • Upsell promotions. •My Tips •Top Customers CoffeeFest 2013
  16. 16. Employee Scheduling Simplified Scheduling Schedule enforcement Request days off CoffeeFest 2013
  17. 17. Employee Tasks Set up recurring tasks and assign them to roles CoffeeFest 2013
  18. 18. Expanded Inventory System Inventory may now be tracked in greater detail, with Size, Color and Style capacity. Unlimited Price Levels allow you to create special price break levels for certain customers such as Wholesale or Club members. CoffeeFest 2013
  19. 19. Expanded Recipe Level Inventory The Recipe system has been expanded to cover exact tracking of products, including Milk and Coffee consumption that changes on the fly to cover regular or decaf, whole or skim. Recipe ingredients automatically convert to whatever units they are stored in, including metric system. CoffeeFest 2013
  20. 20. Purchase Orders Assists the store owner in determining which items are low in inventory to allow accurate and timely ordering them from the appropriate vendor. PO Receipts help move the order quickly into the on hand totals of the inventory system. CoffeeFest 2013
  21. 21. Intuitive Reporting Reporting makes it easier to enter the dates for your reporting period such as the week, month or shift and then retain those settings as you work with various reports. Reports may be quickly exported to PDF, Excel or Word documents. CoffeeFest 2013
  22. 22. Tablet Support: Microsoft Surface • On your front counter • Save Space • Cost less • Mobile order taking • Mix & Match with traditional stations • Available now! • Microsoft Surface Pro CoffeeFest 2013
  23. 23. Version 3 HQ • Hosted at your site (not web-based) • View individual store reports centrally • Maintain items, prices, menus & system settings • Maintain central employee data Multi-Store Gift & Loyalty • Hosted at our secure data center • Pre-paid accounts & gift cards shared across stores • “In-store” loyalty rewards shared across stores CoffeeFest 2013
  24. 24. Loyalty Marketing Integration • CSM Integrates with SalesBuilder – a fully automated marketing solution! • Add power to your loyalty program – communicate with customers via e-mail or SMS to get them back more often CoffeeFest 2013
  25. 25. Loyalty Program Goals • Increase customer frequency • Increase ticket averages • Turn 1 time visitors into regulars • Increase customer satisfaction • Increase customer referrals CoffeeFest 2013
  26. 26. Turning 1st Time Visits Into Loyal Customers Get a free drink upsize if you join our loyalty program today, and we’ll e-mail you a coupon for a free latte with purchase on your next visit Chance that a 1st time customer has of becoming a long-term profitable customer 30% Source: Loyalty Magic Chance of becoming a long-term profitable customer IF they purchase 3 times quickly 67% CoffeeFest 2013
  27. 27. SalesBuilder Effect on Repeat Visits: Loyalty customers are 3x more likely than non loyalty to visit more than once in the 3 months after sign up. 3x Loyalty customers are 7x more likely than non loyalty to visit more than twice in the 3 months after sign up. 7x CoffeeFest 2013
  28. 28. CoffeeFest 2013 Loyalty : Communications Communication opens the door to: • Make customers feel like part of your community • Remind customers of details of the rewards program • Share details about your products / shop / philosophy • Surprise customers with extra incentives • Bring new customers back with a welcome offer • Revive lost customers Wish to receive emails as part of the rewards program with offers for items they have ordered 69% This is how SalesBuilder boosts your traditional in-store loyalty program!
  29. 29. Text Message Marketing CoffeeFest 2013 Source: sms-is-a-must-for-a-younger-audience/ Incorporating SMS into Your Loyalty Program: • Text to Join • Send reward messages via Text • Consumers don’t have to carry a coupon – reward is loaded on their phone Give consumers a choice of e-mail or text as their preferred communications Consumers age 18-30 are “happy” to receive offers via SMS (text)50% Of text messages are opened; 83% within 1 hour 95%
  30. 30. CoffeeFest 2013 Potential ROI for Loyalty You implement a loyalty program and start communicating with and rewarding your best customers. • 500 customers join and increase average frequency from 3 visits a month to 4. • 500 Additional Visits = $2250 per month = $27,000 per year • 150 1st time customers join. 30% become regulars (as opposed to your normal rate of 10%). That’s 30 new regulars who spend $20 per month. That’s $7200 per year. • This will compound monthly!
  31. 31. Online, Mobile, Self-Serve Ordering • Allow your customers to “Skip the Line” by placing their order on their mobile phone! • Or add an iPad-kiosk • Fully integrated with CSM • Branded for your shop • Improves customer satisfaction & loyalty CoffeeFest 2013
  32. 32. N2K: Numbers to Knowledge • Web based reporting tool • Single store or multi-store • Easy access to all your numbers & payroll • Dashboard & Alerts help you manage • Betas beginning this month! CoffeeFest 2013
  33. 33. Credit Card Processing • PC Charge is going away • Direct processing has many advantages • Improved security, speed & reliability • Great rates with one of our partners CoffeeFest 2013
  34. 34. New: Thr!ve for Coffee • New HTML 5 design for Android / Ipad • Added quick serve / table serve features • Order taking interface is new • Backend system is still CSM • Mix & Match terminals • Available early 2014 CoffeeFest 2013
  35. 35. Support & Service Initiatives Your Account Managers • Fernando & Andrew • Available to help with any issues CoffeeFest 2013
  36. 36. Support Web Portal • Best way to reach support! • Direct input to techs – no waiting for messages • Your own description of the issue, with details Calls thru Portal Calls not thru Portal CoffeeFest 2013
  37. 37. Communications CoffeeFest 2013
  38. 38. Support Response Times • We monitor regularly • Service standards based on severity CoffeeFest 2013
  39. 39. Support Satisfaction Survey • E-mails when cases are closed • Take the survey – win a free month of support! CoffeeFest 2013
  40. 40. Wrap Up • Visit us in Booth 619 • Please check out SalesBuilder loyalty, online & mobile, self-serve kiosk, HQ, N2K etc! • Contact your account manager to request V3 Update • Contact us if you are interested in tablets! CoffeeFest 2013