PERSONAL BRANDING
Hi,I’m Dan Holowack
You have a personal brand.Manage your brand, or it will manage you.
Perception is reality.
Become an Expert in 4 Weeks• Join 2 or 3 related trade organizations• Read 3 top selling books on your topic• Give one fre...
http://mashable.com/2011/10/26/xfactor-twitter-vote-dm-direct-messages/                                                   ...
stories.twitter.com
http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/How Recruiters Use Soci...
http://iwannaworkatinstagram.com
http://blog.hartleybrody.com/2011/10/how-i-got-a-full-time-job-with-a-tweet/How I got a Job with a Tweet                  ...
+
Network = Power
Your home on the web.http://about.me/dholowack
What’s your personal brand?
Be Human.Be Professional.
Become an expert.
LinkedIn.
Keywords.Relevantcontent.
Build your connections. The 24 hour window.
Groups etc.
Facebook.
Clean your timeline.Today.
Check your privacy.
Twitter.
http://vimeo.com/30230936Your Personal Online Brand                     Mark Jeffries
Getting started with Twitter.
Follow.
use #hashtags
95% helpful 5% selfish          from @michaelrlitt
Be active: Buffer   http://bufferapp.com
Be helpful: InboxQ   https://www.inboxq.com
Mission Control: Hootsuite   http://hootsuite.com
Klout.
Keep up.http://mashable.com/@mashablehttp://blog.bufferapp.com/@bufferapp
What’s your brand?              Thank you. @dHolowack
Getting started with Personal Branding
Getting started with Personal Branding
Getting started with Personal Branding
Getting started with Personal Branding
Getting started with Personal Branding
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Getting started with Personal Branding

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Presentation delivered at University of Toronto on Nov 4th, 2011 for the Leaders of Tomorrow lecture series.

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Getting started with Personal Branding

  1. 1. PERSONAL BRANDING
  2. 2. Hi,I’m Dan Holowack
  3. 3. You have a personal brand.Manage your brand, or it will manage you.
  4. 4. Perception is reality.
  5. 5. Become an Expert in 4 Weeks• Join 2 or 3 related trade organizations• Read 3 top selling books on your topic• Give one free 3 hour seminar at the closest well-known university• Give 2 free seminars at branches of two well-known big companies such as AT&T or IBM• Offer to write 1 or 2 articles for trade organizations• Join a service that journalists use to find experts to quote for articles from “The 4-Hour Work Week” by Tim Ferriss
  6. 6. http://mashable.com/2011/10/26/xfactor-twitter-vote-dm-direct-messages/ http://thenextweb.com/la/2011/10/31/mexican-soccer-team- replaces-players-names-with-twitter-handles/
  7. 7. stories.twitter.com
  8. 8. http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/How Recruiters Use Social Mediato Screen Candidates Mashable“90% of recruiters and hiring managers have visited a potentialcandidate’s profile on a social network as part of the screening process.And a whopping 69% of recruiters have rejected a candidate basedon content found on his or her social networking profiles — an almostequal proportion of recruiters (68%), though, have hired acandidate based on his or her presence on those networks.”
  9. 9. http://iwannaworkatinstagram.com
  10. 10. http://blog.hartleybrody.com/2011/10/how-i-got-a-full-time-job-with-a-tweet/How I got a Job with a Tweet Hartley Brody
  11. 11. +
  12. 12. Network = Power
  13. 13. Your home on the web.http://about.me/dholowack
  14. 14. What’s your personal brand?
  15. 15. Be Human.Be Professional.
  16. 16. Become an expert.
  17. 17. LinkedIn.
  18. 18. Keywords.Relevantcontent.
  19. 19. Build your connections. The 24 hour window.
  20. 20. Groups etc.
  21. 21. Facebook.
  22. 22. Clean your timeline.Today.
  23. 23. Check your privacy.
  24. 24. Twitter.
  25. 25. http://vimeo.com/30230936Your Personal Online Brand Mark Jeffries
  26. 26. Getting started with Twitter.
  27. 27. Follow.
  28. 28. use #hashtags
  29. 29. 95% helpful 5% selfish from @michaelrlitt
  30. 30. Be active: Buffer http://bufferapp.com
  31. 31. Be helpful: InboxQ https://www.inboxq.com
  32. 32. Mission Control: Hootsuite http://hootsuite.com
  33. 33. Klout.
  34. 34. Keep up.http://mashable.com/@mashablehttp://blog.bufferapp.com/@bufferapp
  35. 35. What’s your brand? Thank you. @dHolowack

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