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Building and Leveraging your Professional Network

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Building and Leveraging your Professional Network

  1. 1. Building & Leveraging Your Professional Network SPCS Breakfast Forum July 11, 2012 Daniel Hocutt, Web Guy & English Prof
  2. 2. Or The Growing Role of Social Media in Professional Networking
  3. 3. Or Using the World of Marketing as a Metaphor for Networking
  4. 4. Catone, J. (2012, June 13). Who are the real online influencers?[INFOGRAPHIC]. [Graphs]. Retrieved from http://mashable.com/ 2012/06/13/influence-marketing-infographic/
  5. 5. Catone, J. (2012, June 13). Who are the real online influencers?[INFOGRAPHIC]. [Graphs]. Retrieved from http://mashable.com/ 2012/06/13/influence-marketing-infographic/
  6. 6. Commonly used social media toolsSelzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http:// www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  7. 7. Facebook Twitter LinkedIn Blogs YouTube & other video Google+ Photo sharing sites ForumsSocial bookmarking/news sites Geo-location Daily deals 0% 25% 50% 75% 100% Commonly used social media tools Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http:// www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  8. 8. Facebook 92% Twitter LinkedIn Blogs YouTube & other video Google+ Photo sharing sites ForumsSocial bookmarking/news sites Geo-location Daily deals 0% 25% 50% 75% 100% Commonly used social media tools Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http:// www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  9. 9. Facebook 92% Twitter 82% LinkedIn Blogs YouTube & other video Google+ Photo sharing sites ForumsSocial bookmarking/news sites Geo-location Daily deals 0% 25% 50% 75% 100% Commonly used social media tools Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http:// www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  10. 10. Facebook 92% Twitter 82% LinkedIn 73% Blogs YouTube & other video Google+ Photo sharing sites ForumsSocial bookmarking/news sites Geo-location Daily deals 0% 25% 50% 75% 100% Commonly used social media tools Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http:// www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  11. 11. Facebook 92% Twitter 82% LinkedIn 73% Blogs 61% YouTube & other video Google+ Photo sharing sites ForumsSocial bookmarking/news sites Geo-location Daily deals 0% 25% 50% 75% 100% Commonly used social media tools Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http:// www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  12. 12. Facebook 92% Twitter 82% LinkedIn 73% Blogs 61% YouTube & other video 57% Google+ Photo sharing sites ForumsSocial bookmarking/news sites Geo-location Daily deals 0% 25% 50% 75% 100% Commonly used social media tools Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http:// www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  13. 13. Facebook 92% Twitter 82% LinkedIn 73% Blogs 61% YouTube & other video 57% Google+ 40% Photo sharing sites ForumsSocial bookmarking/news sites Geo-location Daily deals 0% 25% 50% 75% 100% Commonly used social media tools Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http:// www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  14. 14. Facebook 92% Twitter 82% LinkedIn 73% Blogs 61% YouTube & other video 57% Google+ 40% Photo sharing sites 21% ForumsSocial bookmarking/news sites Geo-location Daily deals 0% 25% 50% 75% 100% Commonly used social media tools Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http:// www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  15. 15. Facebook 92% Twitter 82% LinkedIn 73% Blogs 61% YouTube & other video 57% Google+ 40% Photo sharing sites 21% Forums 19%Social bookmarking/news sites Geo-location Daily deals 0% 25% 50% 75% 100% Commonly used social media tools Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http:// www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  16. 16. Facebook 92% Twitter 82% LinkedIn 73% Blogs 61% YouTube & other video 57% Google+ 40% Photo sharing sites 21% Forums 19%Social bookmarking/news sites 16% Geo-location Daily deals 0% 25% 50% 75% 100% Commonly used social media tools Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http:// www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  17. 17. Facebook 92% Twitter 82% LinkedIn 73% Blogs 61% YouTube & other video 57% Google+ 40% Photo sharing sites 21% Forums 19%Social bookmarking/news sites 16% Geo-location 14% Daily deals 0% 25% 50% 75% 100% Commonly used social media tools Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http:// www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  18. 18. Facebook 92% Twitter 82% LinkedIn 73% Blogs 61% YouTube & other video 57% Google+ 40% Photo sharing sites 21% Forums 19%Social bookmarking/news sites 16% Geo-location 14% Daily deals 6% 0% 25% 50% 75% 100% Commonly used social media tools Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http:// www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  19. 19. Ideas from One Amateur
  20. 20. Ideas from One Amateur • Create an engaging, honest profile
  21. 21. Ideas from One Amateur • Create an engaging, honest profile • Consider professional social networking an extension of professional development
  22. 22. Ideas from One Amateur • Create an engaging, honest profile • Consider professional social networking an extension of professional development • Use Facebook, LinkedIn and Twitter to engage with colleagues
  23. 23. Ideas from One Amateur • Create an engaging, • Market yourself by honest profile finding ways to help colleagues: an RT may go • Consider professional a long way. social networking an extension of professional development • Use Facebook, LinkedIn and Twitter to engage with colleagues
  24. 24. Ideas from One Amateur • Create an engaging, • Market yourself by honest profile finding ways to help colleagues: an RT may go • Consider professional a long way. social networking an extension of • Read industry-specific professional blogs and comment on development them • Use Facebook, LinkedIn and Twitter to engage with colleagues
  25. 25. Ideas from One Amateur • Create an engaging, • Market yourself by honest profile finding ways to help colleagues: an RT may go • Consider professional a long way. social networking an extension of • Read industry-specific professional blogs and comment on development them • Use Facebook, LinkedIn • Be sincerely nice and and Twitter to engage pleasant at all times with colleagues
  26. 26. Tips from Two ProsHoffman, R. & Casnocha, B. (2012, February 6). The real way to build a social network. Fortune. Retrieved from http://tech.fortune.cnn.com/ 2012/01/24/reid-hoffman-linkedin-startup-you/
  27. 27. Tips from Two Pros • Strengthen your alliances: build your network by working with those you already know (LinkedIn 1st & 2nd connections)Hoffman, R. & Casnocha, B. (2012, February 6). The real way to build a social network. Fortune. Retrieved from http://tech.fortune.cnn.com/ 2012/01/24/reid-hoffman-linkedin-startup-you/
  28. 28. Tips from Two Pros • Strengthen your alliances: build your network by working with those you already know (LinkedIn 1st & 2nd connections) • Engage diverse “weak” ties - those outside your inner circleHoffman, R. & Casnocha, B. (2012, February 6). The real way to build a social network. Fortune. Retrieved from http://tech.fortune.cnn.com/ 2012/01/24/reid-hoffman-linkedin-startup-you/
  29. 29. Tips from Two Pros • Strengthen your • The best network is alliances: build your wide and (selectively) network by working deep (see previous with those you already point) know (LinkedIn 1st & 2nd connections) • Engage diverse “weak” ties - those outside your inner circleHoffman, R. & Casnocha, B. (2012, February 6). The real way to build a social network. Fortune. Retrieved from http://tech.fortune.cnn.com/ 2012/01/24/reid-hoffman-linkedin-startup-you/
  30. 30. Tips from Two Pros • Strengthen your • The best network is alliances: build your wide and (selectively) network by working deep (see previous with those you already point) know (LinkedIn 1st & 2nd connections) • Give helpful help • Engage diverse “weak” ties - those outside your inner circleHoffman, R. & Casnocha, B. (2012, February 6). The real way to build a social network. Fortune. Retrieved from http://tech.fortune.cnn.com/ 2012/01/24/reid-hoffman-linkedin-startup-you/
  31. 31. Tips from Two Pros • Strengthen your • The best network is alliances: build your wide and (selectively) network by working deep (see previous with those you already point) know (LinkedIn 1st & 2nd connections) • Give helpful help • Engage diverse “weak” • Set up an “interesting ties - those outside your people” fund and spend inner circle it on building relationshipsHoffman, R. & Casnocha, B. (2012, February 6). The real way to build a social network. Fortune. Retrieved from http://tech.fortune.cnn.com/ 2012/01/24/reid-hoffman-linkedin-startup-you/
  32. 32. Links to Three Networks facebook.com/urscsUniversity of Richmond School of Professional & Continuing Studies twitter.com/urscs @urscs linkedin.com/groups?gid=2363273University of Richmond School of Professional & Continuing Studies
  33. 33. Resources• 5 Ways Brands Use Pinterest to Authentically Connect Sharing great content is always welcome.... Over-promotion and narcissism are not. www.fastcompany.com/1842193/pin-it-to-win-it-5-ways-brands-use-pinterest-to-authetically-connect• Feeling Like a Fish Out of Water? Being different is a major positive if you use it to your advantage. bigfishmarketing.com/personal-branding/fish-out-of-water• The Real Way to Build a Social Network Authenticity... is the key to building a truly helpful professional network. tech.fortune.cnn.com/2012/01/24/reid-hoffman-linkedin-startup-you• Use Facebook for Professional Networking Facebook is generally written off as a place just for fun.Yet, perhaps that’s a mistake. mashable.com/2009/08/14/facebook-networking• Building Your Professional Network Beyond the Social Media Maze Do you want to progress further in your career but wonder who can help you? www.slideshare.net/jcpmoore/building-your-professional-network-beyond-the-social-media-maze

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