LPi Webinar for Sales Staff


Published on

This a copy of the consumer research we discussed in our last webinar.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

LPi Webinar for Sales Staff

  1. 1. Welcome
  2. 2. Agenda• introductions• Lets discuss changing consumer habits and the impact on our clients.• Review LPi & Guarantee Digital Bundles• Look at Upsell Options
  3. 3. about Guarantee Digital• locally based Digital Marketing & Services agency founded in 2011• strategic partnership with Liturgical Publications Inc.• Core focus is providing online media solutions to help our customers grow their business• we partner with both local Merchants and...• Local Media Companies who wish to launch a Digital Agency of their own. Clients include the Pittsburgh Post, Buffalo News, The Toledo Blade and Newspaper Groups like Pioneer & SNG.• Fortunate to now have clients in 13 Markets across the US!
  4. 4. Double-click to enter titleDouble-click to enter text
  5. 5. meet our staff.... Lucy
  6. 6. So, what are Consumersdoing online these days? • Whole lotta Googlin Going On! • Living the Perfect Social Media Life Online • Watching a Ton of Video • In Mobile Action Mode
  7. 7. SEARCH & DISCOVER Just 89% "GOOGLE" IT• More than 50% do it once a day!• 93% Shopping in Store and within 20 miles of home• 95% Never Go Past One of their Search Result.• Key Question every Merchant must ask:• Are we are on Page one?• Where is our competition?
  8. 8. Digital Word of Mouth 1 Billion Consumers on FacebookSocial Media Drives More Repeat & Referral Business!• FB: Adults 55+ Fastest Growing Segment• FB: Average # of Friends = 217• All Social Networks: 51% Female/49% Male• Social Means Business - Top sites for acquiring new customers:• 57% LinkedIn• 54% Facebook• 48% Twitter Source: HubSpot
  9. 9. Ratings & Reviews 70% Trust Online Consumer Recommendations• Over Half of Shoppers Agree that a 3 Star Rating is the lowest rating they would accept• 55% of Consumers Share their Purchases & Experience via Social Networks• For the first time in Human History...Word of Mouth is a Digitally Archived Medium!
  10. 10. Everyones Watching! 2 Billion Video Views A Day on YouTube!• YouTube #2 Search Engine• More Video uploaded to YouTube in 60 Days than all Three Major Networks in 60 Years!• Social Video - 900% increase in Video Sharing in 2012• Tell the Story of your Business with Sight, Sound & eMotion!
  11. 11. MOBILE ACTION MODE Called the 61% Business• 59% Visited a Business• 54% Looked up Merchants website• 36% Made in Store Purchase• 90% of Consumers will read a text message within three minutes of receiving it• Mobile coupons 10X more likely to be opened
  12. 12. The Mobile Future Projected Increase in+ 107% Inbound Calls next 17 Months • Smart Phone penetration over 50% of all mobile phones • 2013: More Searches conduced on Mobile Devices than Desktop Computers • 85% of Merchant sites NOT Smart Phone friendly
  13. 13. Clearly, The Consumer is now in Charge! They have fundamentally changed the Rules of Marketing and the way Merchants need to approach Connecting with them to earn their business. Our friends at Google call this.... The Zero Moment of Truth
  14. 14. The Traditional Model
  15. 15. The New Zero Moment ofTurth
  16. 16. " Youd never set up an 800# for your business withnobody to answer the Phone. The Internet is that800# and its been set up for you even though youdidnt ask for it! People are "calling" you with theirweb searches everyday. If People search for yourproduct or services and you dont "answer" thatsearch...who do you think will?" - Jim Lecisnki, Managing Director Google
  17. 17. What does ZMOT mean for Merchants?• You only get one chance to make a great first impression• You have to be ready for when Consumers come looking for you on whatever device they are using.• You have to be aware and respond and learn from what Consumers are saying about your business online.• With Mobile...the MOTS - Moments of Truths - are merging...when consumers can search, decide, buy and share all at once!
  18. 18. How to Get Our Clients Ready for their Moment of Truth
  19. 19. Guarantee Digital Services include:We get you ready for your Zero Moment of Truth• Optimized Business Listings• Web & Mobile Site Design• SEO, SEM Services• Social Media Management & Loyalty Clubs to drive more repeat & referral business• Video Production and Optimization• Reputation Management• Precision Display & Email Targeting
  20. 20. Questions? Contact Daryl @ 414-234-8529 or daryl@guaranteedigital.com visit us online at www.guaranteedigital.comGet ZMOT at www.zeromomentoftruth.com