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CORPORATIONS ARE ONLY SLOWLYADAPTING TO THE ERA OF ENGAGEMENTSTATISTICS ON ADOPTION The Adoption Rates of E-mail, Social Networks, and #SocBiz 1B 100% projected 750M 75% Enterprises Percent of imate high est 50% 500M e low estimat 25% 250M 2006 2007 2008 2009 2010 2011 Consumer Social E-mail Enterprise 2.0 Networks Sources: comScore, Hitwise, and The Radicati Group, Forrester, APC, Intellicom, Neilsen Norman Group, Social Business Council, NetStrategy/JMC

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