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2013-05-16 D Hegley Keynote Summit@Summit

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Slides from Keynote address at the Summit@Summit 3.0, presented by the Minnesota Association of Museums on May 15, 2013.

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2013-05-16 D Hegley Keynote Summit@Summit

  1. 1. 2013 Summit @ SummitDouglas HegleyDirector of TechnologyMinneapolis Institute of Arts1
  2. 2. Why I work in a museum“… [a] gift to each child in theworld be a sense of wonder soindestructible that it wouldlast throughout life … ”– Rachel Carson2
  3. 3. How I got the jobPerhaps you have a similar story …3
  4. 4. Higher EducationFine ArtsPsychologyAthleticsWisconsinLondonHoustonNew YorkPre-lawPsychosis-proneness studiesBrain Wave AnalysisConfusedUndecidedTravelNCAA Cross CountryNCAA TrackEuropeTravelGraphic DesignGoal: Olympic TrialsClinical PsychologyThe Metropolitan Museum of ArtToday!Start Here (c. 1980)MCN – Museum Computer NetworkAAMSponsor contractProfessional?NetworkingDatabasePediatric ServicesInfant EmotionsDevelopmental DisabilitiesApplied Educ. Technology Gifted & TalentedHealth PsychologyDigital MediaTechnology ServicesADHD learning modelsFatherhoodInstructorNYSTAPNIHUser InterfacesMobile technologyBFAStatistical AnalysisNope!Nope!School PsychologyGrad Schooloops!Technology Service ProvisionMuseumshmmMinneapolis Institute of Arts
  5. 5. <img alt=“Not about technology”/>5
  6. 6. <img alt=“NOT the goal”/>6
  7. 7. <img alt=“Happy Visitors”/>7
  8. 8. <img alt=“Bridge”/>8
  9. 9. <img alt=“Mobile”/>9
  10. 10. <img alt=“Fad or revolution?”/><img alt=“There’s an app for that”/>10
  11. 11. Apps Mobile WebRequire Device-specific developmentand content creationResponsive design with HTML511
  12. 12. Apps Mobile WebRequire Device-specific developmentand content creationResponsive design with HTML5Work on Specific mobile devices Any browser12
  13. 13. Apps Mobile WebRequire Device-specific developmentand content creationResponsive design with HTML5Work on Specific mobile devices Any browserAccessed Installed – can be deleted Accessed & rendered – can’t bedeleted (can be ignored)13
  14. 14. Apps Mobile WebRequire Device-specific developmentand content creationResponsive design with HTML5Work on Specific mobile devices Any browserAccessed Installed – can be deleted Accessed & rendered – can’t bedeleted (can be ignored)Internet Might not need a connection Requires a connection14
  15. 15. Apps Mobile WebRequire Device-specific development andcontent creationResponsive design with HTML5Work on Specific mobile devices Any browserAccessed Installed – can be deleted Accessed & rendered – can’t bedeleted (can be ignored)Internet Might not need a connection Requires a connectionBest for • Games• Use of GPS, accelerometer• Personalization• “Ownership”• Bragging rights/expectations• Content that changes often• Discovery via search• Sharing by users15
  16. 16. Apps Mobile WebRequire Device-specific developmentand content creationResponsive design with HTML5Work on Specific mobile devices Any browserAccessed Installed – can be deleted Accessed & rendered – can’t bedeleted (can be ignored)Internet Might not need a connection Requires a connectionBest for • Games• Use of GPS, accelerometer• Personalization• “Ownership”• Bragging rights/expectations• Content that changes often• Discovery via Search• Sharing by users$$$ It’s gonna cost you … Less expensiveMore flexible – if done right16
  17. 17. Location, Location, Location17
  18. 18. Content, Content, Content<img alt=“Elegant nonsense”/>18
  19. 19. <img alt=“Content set free”/>19
  20. 20. <img alt=“The Cloud, or just cloudy?”/>20
  21. 21. <img alt=“Global Local”/><img alt=“Is this photo posed?”/>21
  22. 22. 22
  23. 23. Gamification:23
  24. 24. Gamification: applying game methods in real-life contexts tochange behavior, increase motivation, and/or enhance engagement24
  25. 25. Pros ConsSense of autonomy (choice)Immediate feedbackSteps to masteryPersonalizedInvestment and impactSuccess path (score over time)Playful, light-spiritedGamification25
  26. 26. Pros ConsSense of autonomy (choice) Sometimes simple rewards can killmotivation (extrinsic v. intrinsic)Immediate feedback Um … not fun!Steps to mastery “Exploitationware” (Ian Bogost)Personalized False sense of achievement- The “You’ve Been Playing for 100Days!” badge ... Really?Investment and impact Competition – “beating” othersSuccess path (score over time) Addictive? Isolating?Playful, light-spirited Disconnected from the “slings andarrows of outrageous fortune” (Wm.Shakespeare)Gamification26
  27. 27. <img alt=“Social Activation”/>27
  28. 28. - ISH<img alt=“Hype Cycle”/>28
  29. 29. 29
  30. 30. Douglas thinks youcan future-proof yourapproach.Tell ‘im he’sdreamin’!With apologies to “The Castle” (1997) 30
  31. 31. IncrementalDisruptive31
  32. 32. 32
  33. 33. The Mighty Web33
  34. 34. The Mighty WebApps34
  35. 35. MobileThe Mighty WebApps35
  36. 36. MobileThe Mighty WebePubsAppsConfluence(and Turbulence)36You are here
  37. 37. <img alt=“Immersion”/>37
  38. 38. <img alt=“Wider applications?”/>38
  39. 39. <img alt=“Remember this?”/>Minority Report (2002)39
  40. 40. <img alt=“It’s already here”/>40
  41. 41. <img alt=“Oculus Rift”/>DavidHassehoffin 3D!41
  42. 42. <img alt=“The Future is Now”/>42
  43. 43. Techno-magical!“Any significantly advanced technology isindistinguishable from magic” – Arthur C. Clarke43
  44. 44. What’s Worrisome?• “Put some technology in there” (no strategy,no content, no plan)• Solution before definition We need aniPad appnow!Um, okay, todo what,exactly?I don’t care!You’re the ITguy. Justmake an app!44
  45. 45. Go Forth and Network!Share, collaborate, work together45<Douglas: Stop talking now>
  46. 46. Thank you!Douglas Hegleydhegley@artsmia.org@dhegleyhttp://www.slideshare.net/dhegley46

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