2009 MW and AAM Conferences


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Presentation to MMA Marketing Task Force, 2 September 2009

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2009 MW and AAM Conferences

  1. 1. 2009 MW and AAM ConferencesReport to MMA Marketing Task Force<br />
  2. 2. MW<br />Museums and the Web<br />“ … Museums have much to learn from each other, and from developers using the Web … To facilitate this exchange of information, Archives & Museum Informatics organises an annual international conference devoted exclusively to Museums and the Web.“<br />Largest international conference devoted to the exploration of art, science, natural and cultural heritage on-line. <br />Held every spring since 1997. Full programs and full papers from past conferences remain available: <br />http://www.archimuse.com/mw2009/<br />Presenters must submit papers for peer review and selection<br />
  3. 3. Indianapolis: Conference Highlights<br />Collaboration<br />Cloud computing<br />Data mining<br />Open source website software<br />Interface design<br />Project briefings and professional forums<br />APIs<br />Handheld devices<br />Crit room (reviewing museum websites)<br />
  4. 4. Plenary Address: Max Anderson<br />Stressed the need for museums to be transparent and honestto maintain the level of trust that the public has for us.<br />Museums should use their websites to allow online visitors to peak behind the scenes at what goes on at a museum, who works there, what do they do, how do they make decisions about exhibitions, how do they hang paintings, what is conservation, etc. <br />
  5. 5. Plenary Address: Max Anderson<br />Giving online visitors a view behind the scenes will engender trust, curiosity, and longer-term commitment to a museum by its public. <br />Video of Max’s address is available online: <br />http://www.artbabble.org/video/moving-virtual-visceral-maxwell-l-andersons-plenary-address-museums-and-web-2009<br />
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  7. 7. It’s Time We Met<br />Considerable buzz regarding It’s Time We Met<br />Attendees asking about the Metropolitan’s:<br />use of social media sites like Flickr and Twitter<br />photography policies and the public domain<br />plans to continue using social media to reach out to new audiences<br />
  8. 8. It’s Time We Met<br />Many museums considering similar initiatives<br />looking to the Metropolitan as a leader in thinking this through and making it work effectively<br />Likely to see several similar campaigns soon<br />
  9. 9. Opening the Doors<br />In general, museums expressed:<br />interest in expanding their adoption of social media sites (Flickr, Facebook, Twitter, etc.) to reach new audiences and create a “buzz” that will lead to museum visits<br />interest in allowing sister institutions to access their data (primarily collection records) openly via APIs, akin to the recent efforts at the Brooklyn Museum<br />
  10. 10. Handheld Devices<br />The Metropolitan’s Koven Smith presented on the future of handheld devices.<br />In general, museums slow to embrace the technology because of entrenched content creation workflows<br />You can see his accepted paper for the session on the future of handhelds here: http://www.archimuse.com/mw2009/papers/smith/smith.html<br />
  11. 11. Best of the Web Awards<br />Douglas Hegley: one of 17 judges, and emcee for the awards ceremony at the conference<br />celebration of online successes during the past year. <br />
  12. 12. Best of the Web Awards<br />The overall winner was Brooklyn Museum, for their three-pronged approach of: <br />(1) Collection– with API connection to object info<br />(2) Posse – their network of social taggers<br />(3) Click! A Crowd Curated Exhibition – in which the ‘wisdom of the crowd’ chose photographs to be mounted in an actual museum exhibition <br />
  13. 13. Best of the Web Awards<br />Categories and winners:<br />On-line Exhibition: Click! A Crowd-Curated Exhibition<br />Educational Site: Tate Kids<br />Museum Professionals Site: CODART.nl<br />On-line Community or Service: Brooklyn Museum Collection, Posse, and Tag! You are It!<br />Podcast (Audio / Video): RWM (Radio web MACBA)<br />Innovative or Experimental Site: My Yard Our Message<br />Research Site: Museum of Jewish Heritage Online Collection<br />Small Museum: Museum 2.0 blog<br />People’s Choice: Video Active<br />Full info about the Best of the Web and all of the nominated sites and the winners can be found here: http://www.archimuse.com/mw2009/best/index.html<br />
  14. 14. AAM<br />American Association of Museums<br />http://www.aam-us.org/<br />2009 Annual Meeting in Philadelphia<br />Theme: “The Museum Experiment”<br />
  15. 15. spark<br />
  16. 16. Museo-Jeopardy<br />Douglas Hegley (Session Chair)<br />Museo-Jeopardy: Are you Smarter than a Museum Technologist?<br />Museo-Jeopardy Game<br />Session themes:<br />social media tools & how to make them effective.<br />Particular questions about how to facilitate the relationship between IT and PR within an organization.<br />Likely to see some follow-up to this at future conferences.<br />
  17. 17. MUSE Awards<br />Created by the Media and Technology SPC<br />20th anniversary<br />62 judges, 250 applicants, 47 winners<br />2009 MUSE Awards at MAT SPC<br />
  18. 18. 2009 MUSE Awards<br />Categories and Gold Medal winners:<br />Audio and Visual Tours: GOLDMauerGuide/Berlin Wall Guide (Antenna Audio)<br />Community: GOLD Total Solar Eclipse: Live from China (The Exploratorium)<br />Games: GOLD Waltee’s Quest: The Case of the Lost Art (The Walters Art Museum)<br />Interactive Kiosks: GOLD Grammy Museum Interactives<br />Interpretive Interactive Installations: GOLD Green Community Interactives (Nat’l Bldg Mus.)<br />Multimedia Installations: GOLD Patriots Hall of Fame Pylons (The Hall at Patriot Place)<br />Online Presence: GOLD ArtBabble (Indianapolis Museum of Art)<br />Podcasts: GOLD General Collection Podcasts for George Eastman House<br />Public Relations & Development: GOLD Road Trip: The Giant Artichoke (San Jose Mus. Of Art)<br />Teaching and Outreach: GOLD Flashpoint: 1908-2008, Springfield Illinois Race Riot (Abraham Lincoln Presidential Library and Museum)<br />Video: GOLD Fritz Scholder: Indian/Not Indian (Smithsonian National Museum of the American Indian)<br />Jim Blackaby Ingenuity Award: Flashpoint: 1908-2008, Springfield Illinois Race Riot<br />
  19. 19. NMC Horizon Report for Museums<br />New Media Consortium<br />Final publication still in process, early info release:<br />1 year<br />Collection Management Systems, Digital Asset Management Systems, Content Management Systems<br />Mobile Devices<br />2-3 years<br />Geolocation<br />Alternative Interaction Devices<br />4-5 years<br />Open Content / Open Educational Resources<br />Multi-language Capabilities<br />http://horizon.nmc.org/museum/Main_Page<br />
  20. 20. “Prediction is very difficult, especially about the future”<br />– Niels Bohr<br />Questions?<br />