Feasibility report on Formal trouser

3,429 views

Published on

It include Technical, Marketing and HR Feasibility of Formal trouser firm in india.

Published in: Business, Lifestyle
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,429
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
105
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Feasibility report on Formal trouser

  1. 1. SCINTILLATING FASHION WEAR PREFACE “Knowledge includes practical knowledge as well as theoretical knowledge.” Theoretical knowledge needs a practical support to complete a human being and make them walk on path of success. This is the reason for preparing a project. This report Provide information about Feasibility of Formal Trouser Business in today’s competitive world. The project report provides an elementary insight into the general Environment that affect the Formal Trouser Business. The entire subject matter of the project has been divided into following units; Information about Trouser. Business Environment Scanning Product Specification Technical Feasibility Marketing Feasibility Human Resource Feasibility We have made all-out efforts to present a comprehensive picture of the Current scenario of Formal Trouser. We hope that this project will receive a warm welcome from the faculties and students of the M.B.A. 1
  2. 2. SCINTILLATING FASHION WEAR WHAT IS FEASIBILITY REPORT? A report which projects the practical viability of venture with respect to different dimension is called a feasibility report. Feasibility study mainly includes the feasibility study of the three important parameters. Marketing feasibility Marketing feasibility includes determining the proper market for the product and different for the promotion of the product. it includes market research, market segmentation, customer relationship and all the other factors related the market. It also includes deciding on the medium for promoting the product in the market. Technical feasibility The technology, which the organization is using, or will going to use, depends upon the study of technical feasibility. With the help of technical feasibility the organization can decide the best alternatives from the available resources for producing the product. It includes deciding for the machineries, raw material and the other resources, which are use in the production process. Financial feasibility The investment and the expenses, which the organization has organization have to incur, are estimated by undertaking the financial feasibility. Under these all the expenses, which are going to incur in the establishment process and all the cost of purchasing machineries, raw material etc. are taken in to consideration. Various institution and banks, which are providing finance, are taken in to consideration for the procurement of finance. Thus, by doing the feasibility study the organization is able to determine all the necessary information, which is required for the establishment of unit. 2
  3. 3. SCINTILLATING FASHION WEAR History of Indian Textile The archaeological surveys and studies have found that the people of Harappacivilization knew weaving and the spinning of cotton four thousand years ago.Reference to weaving and spinning materials is found in the Vedic Literature also. There was textile trade in India during the early centuries.A block printed and resistdyed fabrics, whose origin is from Gujarat is found in tombs of Fostat, Egypt. This proves that Indian export of cotton textiles to the Egypt or the Nile Civilization in medieval times were to a large extent.Large quantities of north Indian silk were traded through the silk route in Chinato the western countries. The Indian silk was often exchanged with the western countries for their spices in the barter system. During the late 17th and 18th century there were large export of the Indian cotton to the western countries to meet the need of the European industries during industrial revolution. There was also export of Indian silk, Muslin cloth of Bengal, Bihar and Orissa to other countries by the East Indian Company. Marco Polo’s records show that Indian textiles used to be exported to China and South-East Asia. Textiles have also comprised a significant portion of the Portuguese trade with India. These included embroidered bedspreads, wall hangings and quits of embroidered wild silk on a cotton or jute ground. 3
  4. 4. SCINTILLATING FASHION WEAR Numbers Readymade garments accounted for the highest share in total textile exports, with a share of 39.61%. Further, according to the report of the Working Group constituted by the Planning Commission on boosting India’s manufacturing exports during 12th Five Year Plan (2012-17) Around 70 per cent of Indian population still resides in rural areas and contributes almost 55 per cent to the total domestic RMG industry (value terms). The urban population, which represents only 30 per cent of the total population, puts in the balance 45 per cent. The industry is now looking to target a growth of six to seven per cent this 2013, and 10-12 per cent next year. The apparel market is estimated at Rs 200,000 crore, with the unorganized sector accounting for Rs 110,000 crore. Textile sector contributes about 14 per cent to industrial production, 4 per cent to the gross domestic product (GDP), and 11 per cent to the country’s export earnings. The share of textiles in total exports was 11.04% during April–July 2010. 4
  5. 5. SCINTILLATING FASHION WEAR Pest Analysis P: political Tax policy : price decision Labour law: affect cost of production Environmental law Trade restriction: affect the turnover Political stability: consistency of business Textile park: it provide knowledge and market opportunity Welfare scheme: TUF [Technology Upgradation Fund Scheme-Textile] VAT Concession: Gujarat VAT act, 2003 and remission of VAT/CST. Scheme for Integrated TextileParks (SITP) E: Economical Economic growth Interest rate Exchange rate Inflation rate 5
  6. 6. SCINTILLATING FASHION WEAR S: Social Change in fashion: cultural changes have created a general trend in clothing towards more informal and casual wear since the 1970s. Consumption based identities have begun to play a bigger role in market niches. All these factors have led to the rise of distinct segments in the apparel market. 1. Vibrant and growing up market fashion segment and 2. A relatively stagnant, low priced and standardized segment. Population growth rate Age distribution T: technical Technological change in weaving industry Chines and korian technology Technical textile: Technical textiles include textiles for automotive applications, medical textiles (e.g., implants), geotextiles (reinforcement of embankments), agro textiles (textiles for crop protection), and protective clothing (e.g., heat and radiation protection for fire fighter clothing, molten metal protection for welders, stab protection and bulletproof vests, and spacesuits). Computer Aided Designing (CAD) has also become a very important part of both textile and garment industries. 6
  7. 7. SCINTILLATING FASHION WEAR SWAT Analysis Strengths • Abundant raw material availability India is one of the leading producers of natural and manmade fibers. The abundance of raw material allows industry to control cost and reduce overall lead time. • Low cost skilled labour India has third lowest wage rate as compared to other key garment manufacturing companies. This provides industry with a distinct competitive advantage. • Presence across value chain Indian industry has manufacturing capacity present across complete product range, that allows garment manufacturers to source raw material locally and thus reduces the lead time. • Growing domestic market The Indian domestic market is extremely sensitive to fashion fads and this has resulted in development of very responsive garment industry. 7
  8. 8. SCINTILLATING FASHION WEAR Weaknesses • Fragmented industry Global buyers prefer to source their requirements from two to three vendors and Indian garment manufacturers find it difficult to fulfill the capacity requirements. • Effect of historical government policies The industries continues to be affected by several historical regulations, for instance there is still an absence of viable exit options for industry players. These regulations resulted in complex industry structure, which is currently an obstacle. In the Pre 2000 era garmenting sector was reserved for the Small scale Sector, which has resulted in most units being set up with small capacities. Till now, knitted garment sector is reserved for the small scale sector. Though the historical regulations are relaxed now, they continue to be an impediment to global competitiveness. • Lower productivity & cost competitiveness Lower cost competitiveness has hampered ability to compete with lower cost global players because the labour force in India has a much lower productivity as compared to competing countries like China, Sri Lanka. • Technological obsolescence A large portion of the industry’s processing capacity is obsolete. This has resulted in low value addition in the industry and a need has risen for significant technology investments to achieve world class quality. Opportunities 8
  9. 9. SCINTILLATING FASHION WEAR • Liberalizing economy Opening up of Indian economy has presented the players with lots of opportunities; Indian companies are compete with global brands. They are leveraging the brand name of global brands. • Growing dual income With number of working women’s increasing the dual incomes are income thus income available at peoples discrete has also increased. • Rising Disposable Income According to McKinsey Global Institute (MGI), by 2035 over 23 million Indians will number among the country’s wealthiest citizens. Forecasts for India’s real GDP growth rate over the coming two decades generally range between 6 and 9% per year. MGI forecast real compound annual growth of 7.3% from 2005-2025. Average real household disposable income will grow from 113,744 Rs in 2005 to 318,896 Rs by 2005, a compound annual growth rate of 5.3%. This is significantly more rapid than the 3.6% annual growth of the last two decades. • Sizeable urban middle class As Indian incomes rise, the shape of the country’s income pyramid will also change dramatically. Apart from a substantial reduction in poverty, India will create a sizeable and largely urban middle class. Middle class comprises two economic segments - seekers with real annual household disposable income of 200,000 to 500,000 Indian rupees and strivers at 500,000 to 1,000,000 Indian rupees. In 2005, the Indian middle class was still relatively small comprising approximately 5% of the population, however middle class is expected to reach 41% of population by 2025. • Fifth largest consumer India will become the world’s fifth largest consumer market by 2025. The combination of rapidly rising household incomes and a robustly growing population will lead to a striking increase in overall consumer spending. The aggregate consumption in India will grow in real terms from 17 trillion Indian rupees today to 34 trillion by 2015 and 70 trillion by 2025 a fourfold increase. 9
  10. 10. SCINTILLATING FASHION WEAR Threats • Fluctuation in rupee value The fluctuation in rupee value possesses a big threat in front of importers and exporters. The exchange value of Rupee against UD Dollar has depreciated to Rs. 50.03 which has resulted in huge losses for the importers. Thus there is always a great threat for players in international trade. But since it affects only international players thus it is not as big a threat as some of other threats. State of Recession in the economy The apparel industry gets severely hit during recession because of less liquidity in the market. This industry is an export-oriented industry which lies in doldrums during this stage. • Competition from global players The major exporters of garments from all over the world are giving tough competition to India as they are providing higher productivity with lower costs. Competition is not likely to remain just in the exports space; the industry is likely to face competition from cheaper imports as well. This is likely to affect the domestic market and may lead to increased consolidation. Ecological & Social Awareness is likely to result in increased pressure on the industry to follow international labour and environmental laws. 10
  11. 11. SCINTILLATING FASHION WEAR Evaluation of Product Types of men trouser Khakis Made from 100% cotton, khakis offer a loose comfortable fit and usually feature two, three or pockets, standard loops and casual styling. They're popular in corporate America, either on casual Fridays locations that tolerate a more relaxed dress code. and four very or in Chinos or chino-style pants I couldn't come up with a clear-cut definition for chinos, or what some people call "chino-style pants." It's tricky because some styles of chinos could easily pass for tapered khakis while others come very close to falling in the 4-pocket pants category, thanks to their less traditional cut and fabric finish. Chinos and chino-style pants can be set apart by the narrow cut of their legs and the way the bottoms are tapered. They're usually crafted from a blend of cotton and stretchy synthetic fiber, which provides a great fit and a modern feel. Corduroy pants Corduroys are pants made from a durable cutpile fabric usually cotton and are vertically ribbed. The thickness of the ribs (or "ridges") ranges from very thin and discreet to thicker and as a result, richer-looking. Cords are very popular during the fall and winter months and are available in every imaginable cut, color, thickness, and style. 11
  12. 12. SCINTILLATING FASHION WEAR Pleated Pants Pleated pants give a sophisticated and classical look to the wearer.These are quite popular with all ages of man and are suitable for any kind of occasion,be it an office meeting or hanging out with friends.Pleats are creases on the front of the pants, with two of them on both sides. The material is folded and sewed before it is attached to waistband. Flat Front Pants In flat front pants material lies flat. Pleated pants are worn on the waist, just above your hip bone. This also means that pleated pants have a higher rise. Flat front pants are worn bit lower, on your hips, making them slim looking and better fitting. Cargo Pants Cargo pants are made of hard wearing fabric and ruggedly stitched. Increasingly they are made of quick-drying synthetic or cottonsynthetic blends, and often feature oversized belt loops to accommodate wide webbing belts. Cargos are normally made from 100% cotton and are characterized by large side pockets. You can find them in black, khaki, and many earth tone colors, as well as in different camouflage motifs. 12
  13. 13. SCINTILLATING FASHION WEAR The Indian Apparel Market The Indian apparel market has demonstrated resilience and growth in an environment characterized by sloweconomic growth. The domestic apparel market, which was worth INR 207,400 crore (~USD 38 billion) as of 2012, is expected to grow at a compound average growth rate (CAGR) of 9% over the next decade. Further, the recent omission of excise duty on branded apparel has provided an impetus to retailers in terms of the overall market sentiment. The Menswear Market With a market size of INR 87,500 crore (USD 16 billion) in 2012, menswear is the largest segment in India’sapparel market, accounting for 42% of the overall market. In comparison, women wear makes up 38%, while kids wear comprises 20%, of the market. Market Size and Growth Projections The menswear market can be divided into various categories including woven shirts, trousers, denims,winter wear, innerwear, T-shirts, suits, active wear, ethnic wear and daily wear. The woven shirts category is the single largest within the menswear market, followed by trousers and denim. The menswear market is expected to grow at a CAGR of 8.5% over the next five years to reach INR 131,000 crore (USD 24 billion) by 2017. 13
  14. 14. SCINTILLATING FASHION WEAR Company Information Name of Company Type of Organization Product Address Brand Logo Scintillating Pvt. Lmt. Partnership Firm Readymade Formal Trouser Selection of Product Level Specification Need family To Cover and Protect human Body Product family Cloth and Apparels Product class Readymade garment Product line Formal Readymade Garment Product type Readymade Formal Trouser Item or SKU Any Formal Trouser of ‘Scintillating Formal Wear’ 14
  15. 15. SCINTILLATING FASHION WEAR Specification of Product Colour Weight Dimension All colour of Mostly prefer Colour Shade like Black, Blue, Brown, Grey, Navy, Green, Cream, Khakhi. Weight of Formal Trouser differs as per the fabric use and size of Trouser. Waist of Trouser in Inch: 28, 30, 32, 34, 36, 38, 40. Length of Trouser in inch: 38 to 42 We pack formal trouser in Cardboard Box Package Design Quality Standards We provide Best Fabric Quality Formal Trouser with Durable stitching tread and Fine finish wash and press. 15
  16. 16. SCINTILLATING FASHION WEAR Technical feasibility Production process First we understand overall process of textile industry how the cotton results in final apparel then we move to the production process of trouser. 16
  17. 17. SCINTILLATING FASHION WEAR Now we see how the trouser is made Production process of readymade garment requires follow some basic stapes. There are 7 step that convert input means fabric in to the final salable product means men trouser or any garment. Procurement of finished fabric Cutting Stitching Washing and Pressing Final Inspection Packing Dispatch/shipment 1) Procurement of finished fabric: Dyed/bleached/printed cotton/synthetic fabrics as per demand are to be procured from the open market. The fabric will be inspected by laying on the inspection table against light before cutting so that unevenness in colour/shade or any other fault, if any visible in the fabric are eliminated. The quality of garments mainly depends on quality of fabric used. Therefore, care must be taken while purchasing fabrics to ensure good colorfastness properties, uniformity in shade etc. 2) Cutting: The inspected fabric is placed on the cutting table in layers and then the different parts of the respective garments are demarked by a chalk as per different sizes then manual worker cut different parts of fabric as per the demarked size, or in large scale production Cutting is carried out by the cutting machine. Cutting machine is pre-programed for carried out cutting of different size of fabric for making different size of trouser. 17
  18. 18. SCINTILLATING FASHION WEAR 3) Stitching: Ones the cutting work is over then the main step is operated; different part of fabric is collected to make trouser then the Stitching is carried out for individual portion of the garments by skilled workers with the help of overlock, lock stitch machines etc. Meanwhile stitching company’s brand logo is attached in respective place by stich after that other part like clip or button hole is attached by respective machine. 4) Washing and pressing: Once the trouser is ready after all related stitching and fittings they are send to washing. Washing can be done manually or by machine. Trouser are charged into washing machine containing mild detergent and washed for 4 hours in order to remove dirt and stains acquired during the manufacturing process. After washing, the garments are hydro extracted to remove excess water and after this, these garments are dried in tumbler dryer. Then the individual pieces are pressed by steam presses to remove any wrinkle marks. 5) Final inspection: Final inspection is carried out to find any defective/ dirty / any other mistake in trouser. This task is very importance for insuring quality of Product Company provide to their consumer. 6) Packaging: Once the products is inspected and assure the zero defects in this the trouser is ready to packaging. Trouser are first pack in poly plastic sealable bag to avoid any disk then it place in wooden cardboard box to protect the finish and press of trouser. 7) Dispatch/shipment: Company dispatch trousers in big carton box as per the requirement of the retailer. Sometime companies have followed some stander protection packaging for shipment to protect product during the transportation. 18
  19. 19. SCINTILLATING FASHION WEAR Production Machinery Cutting Machine: Cutting machine is require to cut the fabric as per different size, Which will used to make trouser in production process. Cutting machine have sharp cutting blade attached to it for the purpose to cut many lyre of different kind of fabric. Electronic motor attached with machine provide sufficient movement to cut the fabric. Specification: Operating Weight Blade Size Horsepower Capacity Price Manual 34 lbs 5", 6", 7", 8", 9", 10", 11 1/2", 13" .65 hp, 1ph: Available .93 hp, 3ph: Available 400 lyre of cotton fabric 300 lyre of denim 85000 Overlock / Safety Stich Sewing Machine: This type of machine finishes material edges so that they do not fray. Overlock/safety-stitch sewing machines are used for almost all of sewing products ranging from handkerchiefs, jeans wear and heavyweight carpets. Overlock is essential for all garment for long lasting durability of fabric and maintain position of Stich. 19
  20. 20. SCINTILLATING FASHION WEAR Operating Stitch type Max. sewing speed Stitch length Needle gauge (mm) Overedging width (mm) Needle Production capacity Price Manual 2-needle overlock 7,000sti/min 0.8~4mm 2.0 4.0 DC×27 Overlock of 200 to 250 trouser per day 40000 Chain stitch Machine Chain stitch is require to provide better and durable stitch. Chain stitch is necessary for denim or thick fabric garment because lock stich is some time wear out because of regular friction. Chain stitch is combine stich of 3 to 5 tread to provide long lasting strength to stitching. Operating Max. sewing speed Stitch length Presser foot Needle Production capacity Price Manual 6,000sti/min 1~4mm By knee: 10mm TV×7 (#14) #9~#21 130 to 140 Trouser in 8 hour 38000 20
  21. 21. SCINTILLATING FASHION WEAR Single Needle Stitching Machine Main work of any garment manufacturing is carried out by Single Needle Stitching Machine. This machine use to make single stich. In trouser manufacturing this machine have many phase use like Front frame, Back frame making and attachment of Zipper. This machine come with electronic Motor and supporting frame. Operating Application Max. sewing speed Max. stitch length Presser foot Needle Production capacity Price Manual Medium-weight 5,500sti/min 5mm By knee: 13mm DB×1 (#14) #9~#18,134 (Nm90) 10 trouser in 8 hour 25000 Single needle, Needle-feed, Lockstitch Machine [Belt Machine] This machine is to make Belt parts of trouser. Machine attaches various Small fabric of belt part with lock stitch. 21
  22. 22. SCINTILLATING FASHION WEAR Application Operation Max. sewing speed Max. stitch length Presser foot Needle Production Capacity Price Medium- to heavy-weight Semi-Automatic 4,000sti/min 4.5mm By knee: 13mm DB×1 (#21), 134 (Nm130) 350 to 400 Belt Part in 8 hour 62000 Bartacking Machine [Loops Machine] This Machine is Use to make Loops of belt part of trouser. Operating Application Max. sewing speed Max. stitch length Presser foot Needle Production Capacity Price Semi-Automatic Medium- to heavy-weight 4,000sti/min 4.5mm By knee: 13mm DB×1 (#21), 134 (Nm130) Loops for 300 to 320 trouser 35000 22
  23. 23. SCINTILLATING FASHION WEAR Automatic 1-needle Belt-Loop Attaching Machine This Machine is Use to attach Belt Loops on Belt Part. Operating Max. sewing speed Stored bartacking patterns (Stittches) Bartacking size Number of bartacking patterns that can be input Needle Thread Belt-loop width Production Capacity Price Semi-Automatic 2,500sti/min Linear bartacking(12,15,21,28,36,41)/Zigzag bartacking(28,36,42) length-wise:0~3.2mm(0"~1/8")〈adjustable in increments of 0.1mm〉 cross-wise:6~23mm(15/16"~57/64")〈adjustable in increments of 0.1mm〉 200 patterns, Max. 20,000 stitches in total patterns DP × 17 #14, 135 × 17 #90 Spun 80Nm (recommend), Filament 80Nm (80Nm=#50) 8~20mm (5/16"~25/32") Attach loops for 300 to 320 trouser in 8 hour 175000 23
  24. 24. SCINTILLATING FASHION WEAR Eyelet Buttonholing Machine This machine is use to make Button hole and apply stich on circumference of Button whole so the hole will not Spread away. Thread trimming style Longer remaining thread Operating Semi-Automatic Sewing length 10~38mm (with thread trimmer) 10~50mm (in case looper thread trimming device is removed)*1 Sewing speed 400~2,200sti/min (100sti/min step) Needle throwing width 2~3.2mm *2 Taper bar length 0mm, 3~15mm Needle DO×558 (Nm100) Nm90~Nm110 Production Capacity 280 to 300 Trouser in 8 hour Price 165000 24
  25. 25. SCINTILLATING FASHION WEAR Washing Machine This Machine is Use to wash the cloth. This machine removes any oil and marker stain and dust stick on fabric during production process. Operating Capacity Washing Capacity Price Automatic 150 K.g. 200 to 250 trouser per Wash 380000 Tumbler Dryer: This Machine Dry the cloths after washing by using Centrifugation Technique. Operating Capacity Price Automatic 150 K.g. 350000 25
  26. 26. SCINTILLATING FASHION WEAR Chainstitch, Button Sewing Machine (thread-fray-prevention ON/OFF changeover mechanism) This machine attaches Button on Belt part of trouser against the Button hole. This Machine attaches the button with the help of Stitching. Operating Max. sewing speed Number of stitches Feed length (crosswise feed) Feed length (lengthwise feed) Stitching shape Applicable button Button size Needle Production Capacity Price Manual 1,500sti/min 8, 16, and 32 stitches 2.5~6.5mm 0~6.5mm Shank button, Wrapped-around button, Snap, Label, Metal button, Stay button (exclusive attachments have to be used) φ10~28mm (thickness of button: 1.8~3.5mm) TQ×1 (#16) #14~20 300 to 320 Button for Trouser in 8 hour 38000 26
  27. 27. SCINTILLATING FASHION WEAR Steam Iron Press with Vacuum Table This Equipment is used to Ironing the trouser after washing for final finishing. This machine is use hot vacuum for ironing which produce through boiler. Operating Manual Power 0.75 HP, 1 ph/3 ph Dimension ( l*w*h ) Inches 50*30*36 Weight 80 K.g. Production capacity 100 to 130 Trouser in 8 hour Price 18000 Steam Boiler: Boiler is use to provide hot vacuum for Ironing Purpose. Capacity Up to 42 Kilowatts Working Pressure 725 KPA Price 25000 27
  28. 28. SCINTILLATING FASHION WEAR Wash Room Trolleys Wash room trolley is require to transfer Un-wash trouser to Washing Machine, Wet trouser to Dryer and transfer dry trouser. Capacity Price 60 K.g. 6000 Fusing Machine Fusing Machine is use for Paper fabric which is go inside belt part to give thick texture. Operating POWER SUPPLY RATED OUTPUT Semi-Automatic Single phase HEATER:4kw MOTOR:33W TEMPERATURE(MAX) 195℃ PRESSURE(MAX) 1.5kg/cm2 BELT SPEED(MAX) 8.7m/min HEATING TIME 5~20sec FUSING WIDTH 450mm DIMENSION W:1,660mm D:880mm H:460mm NET WEIGHT (approx.) 152kg Price 200000 28
  29. 29. SCINTILLATING FASHION WEAR Utility and communication Tube light: Tube light is require for illumination. It is prime source of light in night. it is require for production and office use. Product SURYA Price 230 Fan: Fan is useful to induce airflow for the purpose of cooling or refreshing oneself. So it is require for production and office use. Product USHA ceiling fan ace X45 Price 1203 A/c for office: A/c is require for cooling. Product Samsung AR18FC/1.5T Price 28500 Locker: Locker is requiring for safety to the workers. They can easily store their important and useful thing in their personal locker. Product NILKAMAL Price 8500 Office furniture: Office furniture is require for Better Productivity of manager. Product NILKAMAL Henley 5 feet Price 13800 29
  30. 30. SCINTILLATING FASHION WEAR Land-line telephone: Land-line telephone is very much useful for the purpose of communication as well as increase the growth of business through contacts. Product Panasonic KX-TSC60SX along with BSNL landline Price 1050 + 800 = 1850 Stationary: Stationary is require for small and special works like for calculating use calculator, for writing use pen or pencil, for binding any two or papers use stapler etc. Product Pen, pencil, calculator, stapler, File, Note Books etc. Price 1000 (approx) Computer: Computer is require for many of the works like for bring new information from the market, for making billing status or making account of the firm etc. Product Dell Inspiron 560s – s241202IN8 Price 23900 Printer: Its very much useful for print the paper and special document like billing and delivery reports etc. Product Hp Laserjetpro-M1136 Price 10300 Seating table for worker: Seating table for worker is require for easily work by worker and less tiredness. Product NILKAMAL Price 150 30
  31. 31. SCINTILLATING FASHION WEAR Fabric cutting scissor: It’s very much useful for cutting the fabric and make enough scale cutting. Product Kangaroo Price 372 Bobbin filling machine: To fill bobbin with Cotton Thread. Product Kenmoresewing machine bobbin Price 2900 Numbering machine: Numbering machine require for making numbers on the fabric and also useful to know the size of the piece. Product Max N-607 Price 3500 Water cooler: Its require for drinking cool and clear water. Product Voltas 500 ltr Price 22500 Measurement scale: Product Measurement Scale Price 70 31
  32. 32. SCINTILLATING FASHION WEAR Waste Disposal In production Process of three basically there are 3 kind of Wastage. 1) Fabric 2) Empty plastic cone of tread 3) Water Now We look at how Company Dispose this Production Waste. 1) Fabric: In the very first stage of production process Waste is immerging that is Useless Fabric that have no requirement in production of Trouser. The percentage of Fabric Waste in fabric is approximately 10 to 12%. Company disposes this waste in some profitable way that means they not throw it. They sold it to local market who buys it for further production of Rope, Doormat and mattress. They sold at 7 to 8 Rs. Per k.g. 2) Empty plastic cone of tread: In the Stitching process of trouser tread is very important element. Thread come Over Plastic Cone. This empty plastic cone has no use for trouser manufacturer. So, they sold it to the Tread manufacturer who refill it and sold it. Empty plastic cone sold on Weight 20 to 22 Rs. PerK.g. 3) Water: In washing process of stitched trouser water waste is arise. This detergent mix water has no further use. So, company simple dispose it through drainage system. 32
  33. 33. SCINTILLATING FASHION WEAR Location Analysis Location of Plant: B - 78,79,80Sardar Patel Industrial Estate, Narol, Ahmedabad. – 382405. Advantage of This Location Most important advantage is many Readymade Garment Manufacturers are located in this area. Nearest location to over supplier of Raw material like Fabric, Stitching Thread, Cardboard Box. Most of them are located in Narol and Isanpur. Many Garment manufacture are there so small supply like Needle, Bobbin, Plastic Bag, Button, Zipper are conveniently available. Shared Buyer relationship among the manufacturer. Full time availability of Power and Water. Skilled and Unskilled Worker are available because of many Garment firm are located. Layout and Space Size of our plot B- 78,79 and 80 is 15 * 55 for one Plot. Total area in Square Feet is 15*55*3 = 2475 Square Feet. 33
  34. 34. SCINTILLATING FASHION WEAR Process Layout From 1 raw material of fabric is send to 2 where cutting machine cut fabric and numbering it. From 2 fabric is go to 3 where edge fabric is over lock. 34
  35. 35. SCINTILLATING FASHION WEAR From 3 fabric is go to 4 where single needle machine make Front and Back frame of trouser. From 4 frame is send to 3 for chain Stich both the frame. Chain stich is go again to 4 for zipper fitting Then trouser go to 5 for attachment of Belt part of Trouser which independently made by belt machine from fabric part. After that Trouser go to 6 where loops are attached to Trouser which made by loops machine independently. From 6 trouser go to 7 for washing and Drying Process. After washing Button whole is made and Button is Attach in 8 area. Then Trouser got to Inspection and Pressing are for final Touch in 9th area. Final product is pack in 10th area of packaging. Then finish product is Store in Finish Goods Storage area. 35
  36. 36. SCINTILLATING FASHION WEAR Raw Material There are several type of Raw material use in production process of Formal Trouser. The following table provide it’s information regarding price, supplier etc. Name Fabric Image Cotton 98 Rs. Linen 117 Rs. Price per meter Rayon 87 Rs. Polyester 92 Rs. 1) Rinkoo Processors Limited [Cotton and Polyester] Address: No. 238, Saijpur- Gopalpur Road, Near ShahwadiOctroi Naka, Narol, Ahmedabad - 382405, Gujarat, India Phone: 08447548217 2) Herbal Fab [Linen] Address: E - 39 & 42, Ground Floor, Sumel Business Park-1, Supplier Near New Cloth Market, Raipur , Ahmedabad - 380002, Gujarat, India Phone: 08586975684 3) M. P Textile Private Limited [Rayon and Polyester] Address: FF- 1/2/6, Swastik Center, Near Narol Circle, Narol, Ahmedabad - 382 405, Gujarat, India Phone:+91-9328203712 36
  37. 37. SCINTILLATING FASHION WEAR Name Stitching Thread Image Price per cone [5000 meter] Supplier Name Price Supplier Name Cotton Thread: 110 Rs. Bobin Cotton Thread: 53 Rs. Polyester Thread: 97 Rs. 1) Shree Balaji Industries 82, Bombay Deluxe Warehouse, B/H Mony Hotel, IsanpurNarol Highway, Isanpur, Ahmedabad – 382443 Phone: (0790) 25342275 2) Local Isanpur Market Paper Cloth [inner fitting] 42 Rs. Per meter Local Market Button Image Price Supplier Differ as per quality and Design of Button Local Industrial Market in Isanpur 37
  38. 38. SCINTILLATING FASHION WEAR Name Zipper Image Price Supplier Name 3 to 5 Rs. M G Mehta Opp central bank of India, Nr. Post Office, Gheekanta, Ahmedabad- 380001 Phone: (079) 25623367 Brand Sticker Image Price Supplier Name 3 to 4 Rs. Local Print Maker Plastic Bag 38
  39. 39. SCINTILLATING FASHION WEAR Image Price Supplier Name 1.5 Rs. Bag Place Shop No 12, Span Trade Centre, Opposite Kochrab Ashram, Near Raymond Showroom, Paldi Cross Road, Paldi, Ahmedabad – 380007 Phone: (079) 49014898 Cardboard Box Image Price Supplier 13 Rs. NsnPackprints Pvt. Ltd. Survey No 13 Sumit Mill Compound, Behind Mahalaxmi Textiles, H P Patrol Pump Road, Narol Cross Road, Ahmedabad – 382405 Contact: 9725016620 Power and Electricity We are located in Isanpur Industrial Area where power is Supply by Gujarat Electricity Board. Unit fixed rate and Variable Rate of Commercial Use shown in Following Tables. Fixed Charges: 1 2 3 Up to and including 2KW Above 2 to 4 KW Above 4 to 6 KW Rs. 50 per month Rs. 100 per month Rs. 150 per month 39
  40. 40. SCINTILLATING FASHION WEAR 4 Above 6 KW Rs. 200 per month Energy Charges: 1 For every unit consumption in a month 4.05 Rs. Per unit Water Water is use for washing in the production process of Trouser. In one wash we can wash 200 to 250 unit of Trouser. For each wash 500 to 600 liter water is require. That quantity of water is easily available through AMC water connection so no further arrangement is require. Lubricants Lubricants like Grease and Oil is require to smooth functioning of all production machine and protect them from friction. Price of 5 KG pack of Lubricant Grease is 350 to 400 Rs. 40
  41. 41. SCINTILLATING FASHION WEAR Supplier: QualilubSpeciality Lubricants Plot No-19 Sudama Industrial Estate, B/H Transport Nagar, Narol Cross Road, Narol, Ahmedabad – 382405 Phone: (079) 25711785 Needle, Bobbin and Shuttle Needle is use for Stitching the fabric. Bobbin holds Cotton thread for lower supporting Stich. Shuttle hold bobbing and keep it functioning. Price: Needle: 8 Rs. for pack of 10 Needle Bobbin: 30 Rs. For Pack of 10 Shuttle: 150 Rs. For pack of 10 41
  42. 42. SCINTILLATING FASHION WEAR Marketing Feasibility RESEARCH PLAN Researcher must determine the exact information needed, develop a plan for gathering it efficiently, and present the plan to execute it. The research plan outlines sources of existing data and spell out the specific research an approach contact methods, sampling plan, and instruments that researcher will use to gather new data. “The Systematic design, collection, analysis, and reporting of Data relevant to a specific marketing situation facing an organization.” RESEARCH APPROACH Research approach includes followings: 1. 2. 3. 4. 5. Observation, Survey, Focus groups, Behavioral data and Experiments. 1. OBSERVATION: Observational research generally useful in rural area where you or researcher doesn’t know their target population. In this method firstly the researcher observed their targeted population and based on that observation he may present the result. 2. SURVEY: Survey is best suited for descriptive research. Researcher undertakes survey to learn about people’s knowledge, beliefs, preference and satisfaction. It requires development of survey instruments, usually questionnaires which the respondents are asked to fill up. 42
  43. 43. SCINTILLATING FASHION WEAR 3. FOCUS GROUP: In focus group the researcher gather 6 to 10 people who are invited to spend a few hours with a specialized moderator in order to discuss a subject of research. The moderator needs to be objectives, skilled and knowledge in group dynamics. Participants are normally offered some gifts or incentives for attending the meetings. 4. BEHAVIOURAL DATA: In behavioral data the researcher get result based on people’s behavior. Firstly researcher analysis the behavior of targeted people and then makes result after interpretation. 5. EXPERIMENTS: The most scientifically valid research is experimental research. The purpose of this result is to capture the cause and effect relationship. To the extent that might explain the result, research and researcher can have confidence in the conclusions. In our case we can use simply Survey Research the factors which affect positively and negatively In buying decision of Trouser. We can easily learn people’s knowledge, beliefs, preferences, etc. by survey we can stated some factors as under. CONTACT METHOD Now researcher must decide how to contact the subjects: 1. 2. 3. 4. Mail questionnaire; Telephone interview; Seasonal interview and Online interview. 1) MAIL QUESTIONNAIRE: It is the best way to reach people who wouldn’t give personal interviews or whose responses might be biased or distorted by the interviewers. But in this method the response rate is low or slow. 2) TELEPHONE INTERVIEW: It is the best method for gathering information through quickly and the 43
  44. 44. SCINTILLATING FASHION WEAR interviewer is also able to clarify question if respondents don’t understand them. 3) SEASONAL INTERVIEW: It is the most versatile method for research. The interviewer can ask more questions and reward additional observation about the respondent, such as dress and body language. However this meth is most expensive and subject to interviewer bias and requires more administrative planning and supervision. 4) ONLINE INTERVIEW: there are so many ways to do research on internet. A company can make questionnaire and put it on its website. Inviting people can give the interview by fulfilling this questionnaire. We will use personal interview for this survey. We students meet 200respondent personally to get information. SAMPLING PLAN  A sample is a finite part of a statistical population whose properties are studied to gain information about the whole. When dealing with people, it can be defined as a set of respondent selected from a larger population for the purpose of a survey.  A population is a group of individuals, persons, objects, or items from which are taken for measurement.  Sampling is the act, process, or technique of selecting a suitable sample, or a representative’s part of a population for the purpose of determining parameters or characteristic of the whole population. Purpose of sampling To draw conclusions about populations from samples, we must use inferential statistics which enables us to determine a population`s characteristics by directly observing only a sample of the population. We obtain a sample rather than a complete enumeration (a census) of the population for many reasons. Obviously, it is cheaper to observe a part rather than the whole, but we should prepare ourselves to cope with the dangers of using samples. Some procedures are better than others but all may yield samples that are inaccurate and unreliable. Minimization of dangers is possible but 44
  45. 45. SCINTILLATING FASHION WEAR some potential error is the price we must pay for the convenience and savings that the sample provides. 1. SAMPLE UNIT 2. SAMPLE SIZE AND 3. SAMPLING PROCEDURE 1.Sampling Unit:It refers to the Best source from given population by which we can gather the information. We will select Sample unit Trouser wearing population specially Male and Corporate Female. 2.Sampling Size:As we know large population give reliable results, but it’s not necessary or possible to sample the entire target population to achieve reliable results. We may be interested in surveying the people who are living in cities from the total number of people who don’t donate blood due to fear. 3.Sampling Procedure: There are basically two types of sampling procedures: i. Probability Sampling: It allows the confidence limits to be calculated for sampling error & makes the sample more representatives. Simple Random sampling Stratified sampling Systematic sampling Cluster/Area sampling ii. Non Probability Sampling: When the cost or time to use probability sampling is too high, marketing researchers will take this method. Convenience sampling Judgmental sampling Quota sampling We have use convenience sampling for the survey 45
  46. 46. SCINTILLATING FASHION WEAR Research instrument Marketing researchers have a choice of three main research instruments in collecting primary data: 1. Questionnaires 2. Qualitative measure 3. Technological devices. 1. Questionnaires: It consists of a set of questions presented to respondents. Because of its flexibility, it’s by far the most common instrument used to collect primary data. Researchers need to carefully develop, test & debug questionnaires before administrating them on a large scale. For example the form, wording a sequence of questions. There are basically two types of questions. A) Closed end questions: which specify all possible answers& provide answers that are easier to interpret & tabulate question with possible answer which is yes or no. For Example we can ask the following questions:  Yes Do you Purchase Trouser?  No How frequently do you purchase Trouser/s in a year?  Once  Twice  Thrice  Four Time  More than Four Time B) Open-end questions: Which allow respondents to answer in their own words & often renewal more about how people think? They are especially useful in exploratory research, where the researcher is looking for insight in to how people think rather than measuring how many people think rather than measuring how many people think a certain way. We use Questionnaires which consist of set of Question regarding Purchase Behavior of Consumer for Trouser presented to respondents. Because of its flexibility, it is by far the most common instrument used to collect primary data. 46
  47. 47. SCINTILLATING FASHION WEAR 2. Qualitative measures: Some time market prefers more qualitative methods for gaining consumer opinion. It is making because or consumer action doesn’t always match their answer to survey questions. It is a relatively unstructured measurement approaches that permit a range of possible response. 3. Technological devices: These are occasionally useful in marketing research. Galvanometers. Can measure the interest or emotions aroused by exposure to a specific ad or picture. Eye cameras study respondents’ eye movements to see where their eyes land first, how long they finger on a given item and so on. 47
  48. 48. SCINTILLATING FASHION WEAR Sample Profile Sample Profile Shows brief information about the sample that use in this survey. It provide General information like Gender, Age, Occupation, Monthly income, Do you purchase Trouser or not. This all information are mention in sample profile with respective figure and percentage. Category Criteria No. % Male 167 83.5 Gender Female 33 16.5 Below 18 17 8.5 18 to 24 49 24.5 24 to 30 34 17 30 to 36 30 15 Age [in year] 36 to 42 22 11 42 to 48 21 10.5 48 to 54 15 7.5 54 and Above 12 6 Student 64 32 Service 35 17.5 Professional 39 19.5 Occupation Business 31 15.5 Retired 11 5.5 Other 20 10 Below 10,000 36 18 10,000 to 20,000 56 28 Monthly Family 20,000 to 30,000 47 23.5 Income 30,000 to 40,000 36 18 [In Rs.] 40,000 to 50,000 17 8.5 50,000 and above 8 4 Yes 184 92 Do you Purchase Trouser? No 16 8 48
  49. 49. SCINTILLATING FASHION WEAR Category Criteria No. % Once 18 9.8 Twice 48 26.1 How Frequently Thrice 55 29.8 Do you purchase Trouser/s in a year? Four time 43 23.4 More than Four time 20 10.8 1 or 2 32 17.4 3 to 5 98 53.2 How Many Trouser/s You purchase 6 to 8 37 20.1 In a year? 8 to 10 12 6.5 More than 10 5 2.7 Randomly 46 25 When do you purchase During Festival 83 45.1 Trouser? On Special Occasion 55 29.9 500 to 1,300 21 11.4 1,300 to 2,100 32 17.4 How much you spend 2,100 to 2,900 41 22.3 On Trouser/s 2,900 to 3,700 56 30.4 In a year? 3,700 to 4,500 21 11.3 Above 4,500 13 7.1 28 12 6.5 30 25 13.6 32 37 20.1 Waist [in Inch] 34 45 24.5 36 34 18.5 38 20 10.8 40 11 5.9 Formal Trouser 47 25.5 What kind of Trouser Casual 33 17.9 You purchase? Both 104 56.5 49
  50. 50. SCINTILLATING FASHION WEAR General Information Analysis Gender Ratio In our sample most of population is Male because of Trouser is mostly wear by Male community. There are only 17% female who are belonging to Corporate. Gender Ratio Male Female 17% 83% Age Distribution 60 49 50 40 34 30 30 22 20 17 21 15 12 10 0 Below 18 18 to 24 24 to 30 30 to 36 36 to 42 42 to 48 48 to 54 54 and Above Age Freq. % Below 18 17 8.5 18 to 24 49 24.5 24 to 30 34 17 30 to 36 30 15 36 to 42 22 11 42 to 48 21 10.5 48 to 54 15 7.5 54 and Above 12 6 Total 200 100 Trouser is wear by all age people from children to old age so we include relative group of age. In our sample 8.5% are Children, 24.5% are college going Student, 43% are young adult belong to age of 24 to 42 year, and remaining 24% are relatively old age. 50
  51. 51. SCINTILLATING FASHION WEAR Occupation Occupation Retired 6% Occupation Freq. % Student 64 32 Service 35 17.5 Professional 39 19.5 Business 31 15.5 Retired 11 5.5 Other 20 10 Total 200 100 Other 10% Student 32% Business 16% Professional 19% Service 17% Occupation of one person affect their lifestyle and preference of clothing like Corporates and Professional like to wear Formal Cloths on other hand, Student like to wear casual wear. In our sample majority of population 32% are student, 17.5% are corporates, 19.5% are Professionals, 15.5 are engage in Business, 5.5% are Retired and 10% are belong to other occupation not cover in given list. Monthly Family Income [in Rs.] Monthly Family Income [in Rs.] 56 60 47 50 40 30 20 10 36 36 17 8 0 Below 10,000 to 20,000 to 30,000 to 40,000 to 50,000 10,000 20,000 30,000 40,000 50,000 and above Income Freq. % Below 10,000 36 18 10,000 to 20,000 56 28 20,000 to 30,000 47 23.5 30,000 to 40,000 36 18 40,000 to 50,000 17 8.5 50,000 and above 8 4 Total 200 100 Monthly family income can affect purchase behavior of person. Rich person generally spend more on cloths then middle class person. In our sample 18% have income of Below 10,000 per month and relative income group and number of unit belong to that shown in the given table. 51
  52. 52. SCINTILLATING FASHION WEAR Do you Purchase Trouser? Do you purchase Trouser? Purchase Trouser Freq. % Yes 184 92 No 16 8 Total 200 100 No 8% Yes 92% In our sample of 200 people, 92% means 184 purchase trouser and remaining 8% do not purchase trouser. How frequently do you purchase Trouser/s in a year? How frequently do you purchase Trouser/s in a year? 55 60 48 50 43 40 30 20 20 18 10 0 Once Twice Thrice Four time More than Four time Purchase of Trouser/s Freq. % Once 18 9.8 Twice 48 26.1 Thrice 55 29.8 Four time 43 23.4 More than Four time 20 10.8 Total 184 100 This information shows How frequently people purchase Trouser/s in year. We include once to More than Four time Group and relative freq. shows that maximum Number of population 79% like to shop Trouser/s two to Four time in a year. Only 9.8% like to shop only once in a year and 10.8% purchase trouser more than Four time in a year. 52
  53. 53. SCINTILLATING FASHION WEAR How many Trouser/s you purchase in a year? How many Trouser/s you purchase in a year? 98 100 80 60 37 32 40 12 20 5 0 1 or 2 3 to 5 6 to 8 8 to 10 More than 10 Trouser/s Freq. % 1 or 2 32 17.4 3 to 5 98 53.2 6 to 8 37 20.1 8 to 10 12 6.5 More than 10 5 2.7 Total 184 100 This data has shown how many Trouser people generally Purchase in a year. Table shows that most of population 53.2% purchase 3 to 5 Trousers in a year, 17.4% population purchase only 1 or 2 trousers in a year in other hand 20.1% purchase 6 to 8 Trousers. There are only 9.2% population who purchase more than 8 Trousers in a year. When do you purchase Trouser? When do you purchase Trouser? On Special Occasion 30% When you purchase Freq. % Randomly 46 25 During Festival 83 45.1 On Special Occasion 55 29.9 Total 184 100 Randomly 25% During Festival 45% People have different opinion about when they purchase cloths some prefer Random purchase, some other prefer purchase on Festival or on Special Occasion. Data shows that 45% of population purchase Trousers on festivals, 30% on Special occasionlike Birth Day etc. and remaining 25% purchase randomly. 53
  54. 54. SCINTILLATING FASHION WEAR How much you spend on Trouser/s in a year? How much you spend on Trouser/s in a year? Amount Spend Freq. % 500 to 1,300 21 11.4 1,300 to 2,100 32 17.4 2,100 to 2,900 41 22.3 2,900 to 3,700 56 30.4 3,700 to 4,500 21 11.3 Above 4,500 13 7.1 Total 184 100 60 50 40 30 20 10 0 500 to 1,300 to 2,100 to 2,900 to 3,700 to Above 1,300 2,100 2,900 3,700 4,500 4,500 People generally spend different amount on purchase of trouser. Amount spend depends of type of trouser and number of Trouser purchase. Data given above shows that 52.7% people spend 2,100 to 3,700 Rs. In a year on Trouser. 11.4% spend 500 to 1,300 on that and only 7.1% spend more than 4,500 on Trouser. Measurement of Waist Size of Waist 50 45 40 35 30 25 20 15 10 5 0 45 37 34 25 20 12 11 Size of Waist Freq. % 28 12 6.5 30 25 13.6 32 37 20.1 34 45 24.5 36 34 18.5 38 20 10.8 40 11 5.9 Total 184 100 28 inch 30 inch 32 inch 34 inch 36 inch 38 inch 40 inch Waist Measurement is very much important for Trouser manufacturer to distribute number of trouser of different waist. We can see that 28 waist have 12, 30 have 25 and 32 have 37 so we say that 28 is ‘x’, 30 is ‘2x’, 32 is ‘3x’, 34 is ‘4x’, 36 is ‘3x’, 38 is ‘2x’ and 40 is again ‘x’. This can be Distribution of different waist size as the data shown above. 54
  55. 55. SCINTILLATING FASHION WEAR Analysis of Different parameters which consider while purchasing Trouser Rank for the parameters Avg. Rank of Parameters 6 5 4 3 2 1 0 Price Fabric Quality Fitting Style Comfort Parameters Total of Rank Price 848 Fabric Quality 724 Fitting 1089 Style 742 Comfort 521 colour 956 Stitching 272 Total 5152 colour Stitching Avg. 4.61 3.94 5.91 4.03 2.84 5.19 1.48 We ask to people to rank the given parameters as per their importance while purchasing Trouser. We provide them above mention 7 parameters and ask to rank as per their preference. As the data shown in Bar Chart that most influencing thing while purchase of Trouser is fitting and colour of Trouser, then Price is somewhat less importance than that two, with Average of 4.03 and 3.94 Respectively Style and Comfort are moderately importance. Then with 2.84 Avg. Comfort is not so importance and least importance parameter that affecting while purchasing Trouser is Stitching with Avg. 1.48. 55
  56. 56. SCINTILLATING FASHION WEAR What kind of Trouser you purchase? What kind of Trouser you purchase? Kind of Trouser Freq. % Formal Trouser 47 25.5 Casual 33 17.9 Both 104 56.5 Total 184 100 Formal Trouser 26% Both 56% Casual 18% Information Shown that Most of population prefer to wear both Formal as well as Casual Trouser. 26% of population wears only Formal Trouser where 18% only wear Casual One. Which type do you prefer for Formal Trouser? Type of Trouser Type Ready Made 44% Stitched From Tailor Ready Made Total Freq. % 84 67 56 44 151 100 Stitched From Tailor 56% The data Shown above prove that out of 151 Formal Trouser Purchaser 56% prefer to buy fabric and then Stitched it from Tailor, where 44% prefer to buy Readymade Formal Trouser from Market. 56
  57. 57. SCINTILLATING FASHION WEAR You Prefer Branded Trouser or Un-branded? Branded or Un-branded 30 Trouser 26 Freq. % Branded 19 28 Un-Branded 26 39 15 Both 22 33 10 Total 67 100 25 22 19 20 5 0 Branded Un-Branded Both This classification is only for those who purchase Readymade formal trouser. In our population we have 67 population for that, out of that 28% purchase Branded Formal Trouser, 39% Un-branded Formal Trouser and remaining purchase Both Branded as well as Un-branded. What inspire you to Prefer particular Brand? Method of Inspiration 14 12 10 8 6 4 2 0 TV. Ads. Out Door Advertising Newspaper and Radio Ads. Inspire by Family and Friend Methods Freq. % TV. Ads. Out Door Advertising Newspaper and Radio Ads. Inspire by Family and Friend Other Total 57 13 32 10 24 6 15 9 22 3 7 41 100 Other
  58. 58. SCINTILLATING FASHION WEAR As the chart shown above information about what kind of marketing effort can Propagate Brand Name in marker in Formal Wear. Data Shows that out of 41 person who buy Readymade Branded Formal Trouser 32% prefer particular Brand by inspiration from TV Commercials Ads. 24% by Out Door Advertising like Hording, Ad vehicle etc. 22% inspire by mouth to mouth marketing of family and Friend, 15% inspire by Newspaper and Radio Ads. From Where do you purchase Trouser? From Where you purchse? Unauthori sed Market 10% Other 6% Malls/ Company Outlet 36% Independ ent Store 48% Place Freq. % Independent Store 32 48 Malls/ Company Outlet 24 36 Unauthorized Market 7 10 Other 4 6 Total 67 100 There are many places from where Customer can buy Readymade Formal Trouser. Out of 67 person who purchase Readymade formal Trouser 48% purchase From Independent Store like Small Retailer, 36% From Malls / Company Outlet, 10% from Unauthorized market like Custom Store where branded apparels are available in low price because they not paid custom duty on it, 6% from other places like on Road side market etc. 58
  59. 59. SCINTILLATING FASHION WEAR What kind of Fabric you prefer in Trouser? Fabric Prefer Fabric Freq % Cotton 73 48 Rayon 13 9 Polyester 28 19 Linen 17 11 Terylene 12 8 Other 8 5 Total 151 100 80 60 40 20 0 Information above is about what kind of Fabric Customer Prefer for Formal Trouser? Out of 151 population 48% prefer cotton, 19% prefer Polyester this is two most prefer fabric. Then 11% prefer khadi base Lilen, 9% Rayon, 8% Terylone and remaining Prefer other type of fabric not cover in given list. Ranking of Trouser Colour Shade as per Customer Preference 1200 1000 800 600 400 200 0 Black Blue Brown Grey Navy Green Colour Total of Prefered Rank Black 1059 Blue 712 Brown 548 Grey 811 Navy 988 Green 347 Cream 458 Khakhi 513 Total 5436 59 Cream Khakhi
  60. 60. SCINTILLATING FASHION WEAR In this question we try to identify what Colour segment people prefer. For that we provide them 8 colour shade and ask to rank them as per their preference 1 for most preferred and 8 for least preferred. For our calculation and tabulation convenience we change this rank,who provide 1 we consider it as 8 and so on 1 for 8. Then we total that rank so there are 151**1+2+…+8+ = 5436 rank total. Data shows distribution of that total preferred rank. Back and Navy is most preferred shade, then come to Grey and Blue, then Brown and Khaki are moderately preferred and last Cream and Green are less preferred. Preferred Trouser Fitting Preferred Trouser Fitting Slim Fit 24% Comfort Fit 34% Regular Fit 42% Fitting Freq. % Comfort Fit [ Slightly loose fit] 52 34 Regular Fit [Normal] 63 42 Slim Fit [ More fit] 36 24 Total 151 100 Out of 151 Formal trouser wearers 42% prefer Regular fit, 34% prefer Comfort Fit and Remaining 24% prefer Slim Fit. Most of the population prefers Normal or Regular fit because it uses Formal Trouser for Professional look. 60
  61. 61. SCINTILLATING FASHION WEAR What kind of Trouser you Prefer? Preferred Kind of Trouser Flat Front Trouser 72% Pleated Front Trouser 28% Trouser Freq. % Pleated Front Trouser 43 28 Flat Front Trouser 108 72 Total 151 100 There are two kind of Trouser one is Pleated Front Trouser and other one is Flat Front Trouser. Data shows Consumer preference for this Two type of Trousers. Out of total population 28% prefer pleated Front when remaining 72% prefer Flat Front. Because Pleated Front is old fashion and mostly prefer by old age People. Analysis for Casual Trouser What Kind of Casual Trouser you Prefer? Kind of Trouser 60 50 Trouser Freq. % Flat Front 49 36 Pleated Front 33 24 Chinos 41 30 Cargos 14 10 Total 137 100 49 41 40 33 30 14 20 10 0 Flat Front Pleated Front Chinos Cargos Out of Total population of 200, 33 wear only Casual Trouser and 104 wear both Formal and Casual out of total 137, 36% prefer Flat Front, 30% prefer Chinos, 24% prefer Pleated Front and only 10% prefer cargos. 61
  62. 62. SCINTILLATING FASHION WEAR You prefer Branded Trouser or Un-branded Trouser? Branded or Un-branded Trouser Branded 36% Un-branded Both Trouser Freq. % Branded 33 24 Un-branded 55 40 Both 49 36 Total 137 100 24% 40% What type of trouser consumer Prefer is also important, it can be Branded Which is more Costly, Un-branded which is Cheaper or Consumer can prefer both Branded as well as Un-branded. As per the data 40% prefer Un-branded Trouser, 24% for branded and 36% purchase both. Where do you purchase Where do you purchase Unauthori zed Market 15% Other 9% Malls/ Company Outlet 30% Place Freq. % Independent Store 63 46 Malls/ Company Outlet 41 30 Unauthorized Market 21 15 Other 12 9 Total 137 100 Independ ent Store 46% Out of total population who purchase casual trouser, 46% purchase from Independent Retail Stores, 30% from Malls and Company outlets, 15% from Unauthorized Market and Remaining from Other Places like Road side markets. 62
  63. 63. SCINTILLATING FASHION WEAR Comparative Analysis of Age and Kind of Trouser Purchase Age and Kind of Trouser Purchase 45 40 35 30 25 Both 20 Casual 15 Formal Trouser 10 5 0 Below 18 18 to 24 24 to 30 30 to 36 36 to 42 42 to 48 48 to 54 Age Below 18 54 and Above Formal Trouser Casual Both Total 0 8 9 17 18 to 24 5 11 25 41 24 to 30 4 6 21 31 30 to 36 5 4 19 28 36 to 42 5 3 13 21 42 to 48 7 1 11 19 48 to 54 10 0 5 15 54 and Above 11 0 1 12 Total 47 33 104 184 This Is Comparison of Age group and What kind of Trouser they purchase. As the data given in chart and table shows that as the age is increase people prefer more formal Trouser than Casual Trouser so as the age is lower people Prefer to wear more casual one. In age group below 18 there is no person who wears only Formal Trouser. In 2nd age group only 12% people wear only Formal Trouser, in 3rd group 13% people wear only Formal trouser and so one in 7th group 67% and in 8th group 92% people wear Formal Trouser. 63
  64. 64. SCINTILLATING FASHION WEAR Compare Age and Waist Size 45 40 35 40 inch 30 38 inch 25 36 inch 20 34 inch 15 32 inch 10 30 inch 5 28 inch 0 Below 18 year 18 to 24 year Age 24 to 30 year 30 to 36 year 36 to 42 year 42 to 48 year 48 to 54 54 year and year Above 28 inch 30 inch 32 inch 34 inch 36 inch 38 inch 40 inch total Below 18 year 10 7 0 0 0 0 0 17 18 to 24 year 2 8 12 11 6 2 0 41 24 to 30 year 0 5 8 9 7 2 0 31 30 to 36 year 0 2 6 9 7 2 2 28 36 to 42 year 0 1 5 7 3 3 2 21 42 to 48 year 0 1 4 4 4 3 3 19 48 to 54 year 0 1 2 3 3 4 2 15 54 year and Above 0 0 0 2 4 4 2 12 Total 12 25 37 45 34 20 11 184 This is comparison of Age group and Different size of Waist. The data of our population is shows that as the age is increase size of waist is also increase like in 1st group 10 belong to 28 inch and 7 belong to 30 and not in any other size. In 2nd group 2 belong to 28, 8 to 30 inch, 12 to 32 inch then the number is decrease with increasing size of waist. That continues for other group. In last age group no one belong to 28, 30 and 34 inch but they belong to other size category. 64
  65. 65. SCINTILLATING FASHION WEAR Finding of Survey Most of people purchase Trouser two to four time in a year. People generally purchase 3 to 5 Trouser in a year. People prefer to purchase trouser during Festivals. There are approximately equal weight between random purchase and occasion purchase. People generally spend 2000 to 4000 Rs. In a year for Trouser. Ration of people belong to 28: 30: 32: 34: 36: 38: 40: is 1: 2: 3: 4: 3: 2: 1. Most of People prefer both type of trouser. But who prefer only once in that Formal trouser wearer is more than casual only. As the age increase people prefer formal trouser and as age is lower people prefer casual trouser. Waist size have direct relation with age of consumer, that mean as age is high size of waist is also large and wise a versa. Fitting, Price, Colour, Fabric Quality and Style is parameter that influence consumer buying decision. People generally prefer un-branded trouser but branded trouser wearer is also sufficient. T.V. Ads. Out Door Hoarding Ads. Newspaper Advertise mostly influence the buyer. Independent store and malls/ company outlet is most prefer for trouser shopping. Cotton, polyester and linen are most prefer fabric Quality for Trouser. Black, Navy, Grey and Blue are preferred colour Shade for trouser. Regular fit is prefer among Young people where comfort fit is prefer among old age. Flat front trouser is most prefer among trouser wearer. 65
  66. 66. SCINTILLATING FASHION WEAR Marketing Plan Marketing Planning involves designing activity relating to marketing objective and the changing marketing environment. All the relative future decision of marketing is taken after consideration of marketing plan. Marketing plan basically include Marketing mix. Marketing mix is set of Controllable tactical marketing tools- product, price, place and promotion that the firm blends to produce the response it wants in the target market. 66
  67. 67. SCINTILLATING FASHION WEAR Product Product Variety: We produce different kind of Formal Trouser in terms of Fabric and Waist size. Fabric: Cotton, Rayon, Polyester and linen fabric Trouser Waist: size of 28, 30, 32, 34, 36, 38, and 40 inch size and all above mention fabric type. Product Quality: Readymade Formal Trouser with good fabric quality with durable Stich and fine washing and Press. Product Design: We produce Formal Trouser of different Design in terms of fitting and Front design. Fitting: Comfort Fit (Slightly loose fit) Regular Fit (Normal) Slim Fit (More fit) Front Design: Pleated Front Trouser Flat Front Trouser Brand Name: We provide Readymade Formal Trouser under the Brand name of Scintillating Formal Wear. Brand Logo: 67
  68. 68. SCINTILLATING FASHION WEAR Packaging: We provide formal trouser in plastic Bag and then it pack in Cardboard box printed with company’s logo. Service: We provide delivery of trousers to Retailer and Wholesaler with our own cost. And be responsible for any mistake in product and if it not according to quality Std. we replace it. Price Method of pricing: We follow cost plus pricing for determining price of our product. For that we include margin of 10% over the net cost of product. Net Cost of product includes production, administration, transportation, depreciation of machinery. Discount and Allowances: We provide discount of 3% on cash payment at the time of order Place. Credit Terms: Retailer and Wholesaler get Credit terms of 30 days. After that if payment is not get penalty of 3% is implementing on price of order. 68
  69. 69. SCINTILLATING FASHION WEAR Promotion Advertising: Our company Scintillating Formal Wear only functions in Gujarat territory. And it provides only Formal Trouser so our target segment is Man of Gujarat who wears Readymade Formal Trouser. For local convenience we provide Advertise in form of  Out Door Hoarding: Image of Formal Trouser with Brand Name and Brand Logo of Scintillating Formal Wear in crowded area of different major cities of Gujarat like Ahmedabad, Surat, Rajkot, Bhavnagar, Vadodara, Junagadh, Bhuj, Surendranagar etc.  Newspaper Advertise: local Gujarati Daily newspapers like ‘Gujarat Samachar’, ‘Sandesh’, ‘DivyaBhasker’ .  Local Trade Magazine: local Trade Magazine like ‘Diamond City’ in surat, ‘Textile Dictionary’ etc. Personal Selling: Sales person of Scintillating Formal Wear visit different Readymade Garment Retailor and Wholesaler and provide them different Design and colour shade provided by our Company and take order. Public Relation: Sales Person and Sales Executive of Scintillating Formal Wear is Keep in regular Touch. Try to identify their demand and requirement and fulfill it. 69
  70. 70. SCINTILLATING FASHION WEAR Place Channel of Delivery: Scintillating Pvt. ltd. [A'bad] Regional Warehouse Wholesaler Retailer Retailer Consumer Consumer Coverage: Scintillating Formal Wear provide their Formal Trouser in all over Gujarat Territory from their regional Warehouse in Ahmedanad, Surat, Bhuj, Bhavnagar, Rajkot, palanpur, Vadodara. Transportation: Scintillating Pvt. Ltd. Provide Formal to Different Regional Warehouse through own cost. Retailor and Wholesaler get the product from warehouse to their location by their own cost. 70
  71. 71. SCINTILLATING FASHION WEAR Human Resource Feasibility Organizational Chart MARKETING MANAGER H.R. MANAGER B.O.D M.D. FINANCE AND PURCHASE MANAGER SALES EXECUTIVE SALES PERSONNELS SALES EXECUTIVE SALES PERSONNELS H.R EXECUTIVE PURCHASE ASSISTANCE ACCOUNTANT CLERK SKILLED WORKERS SUPERVISOR 1 PRODUCTION & DESIGN MANAGER QUALITY CONTROL MANAGER SKILLED WORKERS SUPERVISOR 2 TECHNICIAN [CONTRACT BASE] 71 UNSKILLED WORKERS UNSKILLED WORKERS
  72. 72. SCINTILLATING FASHION WEAR Job Profile MANAGING DIRECTOR Job Description: Job title: Managing director Reports to: Supervises: Functions: To all members of Board of the directors All managers and workers. To handle emergency affairs. To approve organisation charges. To approve policies. To call periodical meeting of various managers & with B.O.D. Establish organisation vision and mission Duties and responsibilities: Salary Responsible for providing long term directions, day to day management and for ensuring compliance with the rule and regulations applicable to the textile industry. Prepare and follow PERTCPM schedule for timely completion of the project. Responsible for implementing policies & converting plants taking into action 50000 + allowance JOD SPECIFICATION: Job title: Education: Experience: Physical and health: Mental ability: Managing Director in trouser making industry MBA in specific field + M.E. At least 10-12 years’ experience in manufacturing industry, of which the last 3-4 years should have been at a senior management level. Good health, emotional stability to take risk, loud and clear voice. Good communication skill, fluency in speaking English, confidence, good analytical skills. 72
  73. 73. SCINTILLATING FASHION WEAR Marketing Manager Job Description: Job title: Marketing Manager Reports to: Supervises: Managing director Sales executive & sales personnel Functions: To determine Marketing Plan. Establish marketing strategy regarding price and promotion. Provide the order information to production manager Duties and responsibilities: Responsible for any customer or dealers complaint about his service. Salary 35000 to allowance Job specification: Job title: Marketing Manager Education: M.B.A in Marketing Experience: Physical and health: minimum 2 years in relevant field Skill required: Good presence of mind & Good co-operation Knowledge of surrounding market. He should have innovative ideas. Good communication skills, fluency in speaking English, confidence, good analytical skills. 73
  74. 74. SCINTILLATING FASHION WEAR Sales Executive Job Description: Job title: Sales executive Reports to: Supervises: Marketing manager Sales personnel To establish relationship between sales executive & consumer. To maintain good relationship with dealers & consumers. To execute the assigned work on time. Provide area and function to sales personal Functions: Duties and responsibilities: Responsible for any consumer or complaint about his service. Salary 20000 + Commission on sale Job specification: Job title: Education: Experience: Physical and health: Skills required: Sales executive B.B.A. Experience: fresher Good health Good knowledge about current market situation 74
  75. 75. SCINTILLATING FASHION WEAR Sales Personnel Job Description: Job title: Reports to: Functions: Duties and responsibilities: Salary Sales personnel Sales executive To get order and increase volume of sales. To establish relationship between sales executive & consumer. To maintain good relationship between dealers & consumer. To execute the assigned work on time. Responsible for any consumer complaint about his service. 8000 + Commission on sale Job specification: Job title: Education: Experience: Physical and health: Skills required: Sales personnel Any Graduation Fresher Good and fit Good knowledge about current market situation Human Resource Manager Job Description: Job title: Human resource manager Reports to: Supervises: Functions: Managing director HR executive Managing manpower in organization. To look after planning, staffing, Training & controlling. 75
  76. 76. SCINTILLATING FASHION WEAR Duties and responsibilities: Salary To make decisions, direct other’s work. To place right person on right job. Orientation of new employees in organization, their training & improving job performance. Creating & maintaining department morale & protecting employee’s health & physical conditions 35000 + allowance Job specification: Job title: Education: Experience: Physical and health: Skills required: Human resource manager MBA in HR At least 3 years Smart & Fit Gaining creative co-operations & developing smooth working relationship. HR Executive Job Description: Job title: Reports to: Functions: Duties and responsibilities: Salary HR executive HR manager To motivate the work force. To control over the work force. Separation of labour as per job. Responsible for the perfect direction to the employees. Responsible for the implementation of new HUMAN RESOURCE policy. 20000 76
  77. 77. SCINTILLATING FASHION WEAR Job specification: Job title: Education: Experience: Physical and health: Skills required: HR executive B.B.A 1 to 3 year Good and fit Good convincing power Finance and Purchase Manager Job Description: Job title: Finance and purchase manager Reports to: Supervises: Functions: Managing director Accountants and Purchase assistance To make proper financial policies for the company. Approving and supervise work of Accountant. To ascertain budgets for all plans & projects. To decide upon investment of funds of the company. Get information about raw material and purchase as per requirement. To maintain good relations with vendors. Evaluate Different supplier in terms of Price, Quality, Supply Time etc. To check errors in company’s financial resource. To ensure optimum & fare use of company’s financial resources. Analyse financial position of regular intervals. Maintain desire level of raw material. 40000 + allowance Duties and responsibilities: Salary 77
  78. 78. SCINTILLATING FASHION WEAR Job specification: Job title: Education: Experience: Physical and health: Skill required: Finance manager MBA in finance/ C.A./ M.com [additional 3 year Experience] At least 3 years Smart & Fit Sharp and faster in calculation. Good analytical skills. Decision making ability. Purchase Assistant Job Description: Job title: Purchase assistant Job title: Purchase assistant Reports to: Purchase manager Functions: To control the purchases. Provide related aid to purchase manager. Responsible for purchases and supervise the inventory levels. 20000 Duties and responsibilities: Salary Job Specification: Job title: Education: Experience: Physical and health: Skills required: Accountant Graduation with computer knowledge. Minimum 2 years Smart Good computer knowledge 78
  79. 79. SCINTILLATING FASHION WEAR Accountant Job Description: Job title: Reports to: Functions: Duties and responsibilities: Salary Accountant Finance manager To keep the records of purchase, sales bad debt & credit period. To prepare daily vouchers, cash books & statements of financial position. To keep the track of debtors & send letters of reminder. To maintain all the records & to handle all legal formalities like income tax & sales tax. To assist & supervise the clerical staff. To submit all the records & financial report to finance manager. To maintain the records of administrative & banking transaction. To get the books of account audited. 15000 Job specification: Job title: Education: Experience: Physical and health: Accountant M.Com. with computer knowledge. Minimum 2 years Smart Skills required: Good computer knowledge 79
  80. 80. SCINTILLATING FASHION WEAR Clerk Job Description: Job title: Reports to: Duties and responsibilities: Clerk Accountant Responsible to submit all the records & financial reports to the accountant. To submit necessary account related files to accountant. Responsible for any mistakes committed on filling the data of day to day activities. Salary 5000 Job specification: Job title: Education: Clerk B.Com. with basic computer knowledge Experience: Fresher Physical and health: Smart & fit Skills required: Good computer knowledge Production and Design Manager Job Description: Job title: Production and Design manager Reports to: Supervises: Managing director Technician, Designer, Supervisor 80
  81. 81. SCINTILLATING FASHION WEAR Create Design To get production target from marketing manager and achieve it. To keep a record of raw materials required & give orders to purchase department. To be aware about the latest innovation, designs, machines, models, process, etc. Maintain desire level of finish goods inventory. To report the production performance to the managing director or board of the directors. To guide supervisor & designer To solve problems related to production process 40000 + allowance Functions: Duties and responsibilities: Salary Job specification: Job title: Education: Experience: Physical and health: Skills required: Production manager MBA with B.E. and Experience in CAD At least 3 years Smart & Fit Enthusiastic, confidence in speaking, analytical skills, able to control the workers. Quality Control Manager Job Description: Job title Reports to: Supervises: Functions: Duties and responsibilities: Salary Quality control manager Production manager Quality control expert To check and control quality of the product. To undertake quality control tests. To give the conclusions about the quality of manufacturing. Responsible for quality of finish Goods. 15000 + allowances 81
  82. 82. SCINTILLATING FASHION WEAR Job specification: Job title: Education: Experience: Physical and health: Skills required: Quality control manager Post graduate with production management minimum 2 years Good health Ability to work with superiors Technician Job Description: Job title: Reports to: Functions: Technician [on Contract base] Production manager To maintain the machineries in the production department. To solve the various problems of machineries. To give the knowledge to the workers about the performance of machinery. Duties and responsibilities: Salary Responsible for checking the daily performance of machineries. Responsible for managing sudden break down of machines. 5000 Contract base Job specification: Job title: Education: Experience: Physical and health: Skills required: Technician B.E. in mechanical 0 to 2 years Good health Ability to work with patience 82
  83. 83. SCINTILLATING FASHION WEAR Supervisor 1 Job Description: Job title: Reports to: Supervises: Supervisor 1 Production manager Workers Perform task of cutting of fabric. Supervise the worker in cutting and stitching. To perform the work given by the production manager. To supervise the production process To report the production manager. To check daily performance. 27000 Functions: Duties and responsibilities: Salary Job specification: Job title: Education: Experience: Physical and health: Skills required: Supervisor B.com. At least 2 to 3 years Smart & fit General management skills Supervisor 2 Job Description: Job title: Reports to: Supervises: Functions: Supervisor 2 Production manager Workers Perform task after cutting to packaging. Supervise the worker in Washing, button and zip fitting and packaging. To perform the work given by the production manager. To supervise the production process 83
  84. 84. SCINTILLATING FASHION WEAR Duties and responsibilities: Salary To report the production manager. To check daily performance. 27000 Job specification: Job title: Education: Experience: Physical and health: Skills required: Supervisor B.com. At least 2 to 3 years Smart & fit General management skills Skilled Worker Job Description: Job title: Skilled Worker Reports to: Supervisor Salary Pease wage Job specification: Job title: Education: Experience: Physical and health: Skills required: Skilled Worker ITI 0 to 2 years in require task Smart & fit to perform duties Ability to work with superiors. 84
  85. 85. SCINTILLATING FASHION WEAR Unskilled Worker Job Description: Job title: Unskilled Worker Reports to: Supervisor Salary Pease Wage Job specification: Job title: Education: Experience: Physical and health: Skills required: Unskilled Worker Not require Fresher Smart & fit to perform duties Ability to work with superiors. 85
  86. 86. SCINTILLATING FASHION WEAR QUESTIONNAIRE ON TROUSER General Information We are student of K.S. SCHOOL OF BUSINESS MANAGEMENT. This questionnaire will be usedonly for academic purpose; all information provided will be kept confidential. Name: Location: Gender:  Male Age [In a Years]:  Below 18  18 to 24  36 to 42  42 to 48 Occupation:  Female  24 to 30  48 to 54  Professional  Student  Service Retired Other Monthly family Income [in Rs.]:  Below 10,000  20,000 to 30,000  40,000 to 50,000  Yes Do you Purchase Trouser?  30 to 36  Above 54 Business  10,000 to 20,000  30,000 to 40,000  50,000 and above  No [If Yes go further, otherwise End the Questionnaire] Fill the Data: Length: Waist: How frequently do you purchase Trouser/s in a year?  Once  Twice  Thrice  Four Time  More than Four Time How many Trouser/s you purchase in a year?  1 or 2  3 to 5  6 to 8  8 to 10  More than 10 When do you purchase Trouser?  Randomly During Festivals  On Special Occasion How much you spend on Trouser/s in a Year? 500 to 1300 2900 to 3700 1300 to 2100 3700 to 4500 86 2100 to 2900 Above 4500 
  87. 87. SCINTILLATING FASHION WEAR How important do you think the following parameters while Purchasing Trouser?And also Rank the parameters as per your Preference [like 1 for most preferred Parameters and so on up to 7] Parameters Rank for Parameters Strongly Agree Agree Neutral Disagree Strongly Disagree Price Fabric Quality Fitting Style Comfort Colour Stitching What kind of Trouser you purchase?  Formal Trouser  Casual  Both [If Formal Trouser go to ‘Section A’, If Casual go to ‘section B’ otherwise both] ( Section – A ) 1) Which type do you prefer for Formal Trouser?  Stitched from Tailor  Ready Made { If answer of 1st Question is Ready Made than Fill the Q. 2 and 3, otherwise continue with 4th Question. } 2) You Prefer Branded Trouser or Un-branded?  Branded  Un-branded  Both If Branded What inspire you to Prefer that particular Brand?  TV Ads. Out Door Advertising  Newspaper and Radio Ads. Inspire by Family and Friend  Other 3) From where do you purchase Trouser?  Independent Store Unauthorized Market  Malls/ Retail Store/ Company outlet Other 4) What kind of Fabric you prefer in Trouser?  Cotton  Linen  Rayon Terylene  Polyester  Other 87 
  88. 88. SCINTILLATING FASHION WEAR 5) Rank the following Trouser Colour Shade as per your Preference. [ 1 to 8 ] Colour Rank Black Blue Brown Grey Navy Green Cream Khakhi 6) Tick the Preferred Trouser Fitting?  Comfort Fit (Slightly loose fit)  Regular Fit (Normal)  Slim Fit (More Fit) 7) What kind of Trouser you prefer?  Pleated Front Trouser  Flat Front Trouser ( Section B ) 1) What kind of Casual Trouser you prefer?  Flat Front  Pleated Front  Chinos  Cargos 2) You Prefer Branded Trouser or Un-branded?  Branded  Un-branded  Both 3) From where do you purchase Trouser?  Retail Store  Malls  Unauthorized Market 88  Other

×