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Botschaften optimieren
für Erinnerung
und Verbreitung
Dirk Haun, PrismCamp Stuttgart, 2014-05-18
Simple
Unexpected
Concrete
Credible
Emotional
Stories
Simple
Einfach
Unexpected
Unerwartet
Concrete
Konkret
1000 songs in your pocket
Credible
Glaubwürdig
Emotional
Gefühle
Stories
Geschichten
Simple
Unexpected
Concrete
Credible
Emotional
Stories
Social Currency
Triggers
Emotion
Public
Practical Value
Stories
Social Currency
Triggers
Anstoß
Emotion
Gefühle
Public
Sichtbar
Practical Value
Praktischer Wert
Stories
Geschichten
Simple
Unexpected
Concrete
Credible
Emotional
Stories
Social Currency
Triggers
Emotion
Public
Practical Value
Stories
Credits
Books:
"Made to Stick" by Chip Heath & Dan Heath
"Contagious" by Jonah Berger
also mentioned: "Story Proof" by Kendall Haven
Photos (in order of appearance):
Books photo by Dirk Haun,
Enso by Alex Castro,
Wondering by bigevil600,
iPod product photo (c) Apple,
Doctor writing down prognosis on medical chart by STEEX, iStockphoto
file #15187147,
Happy by godofilte,
Reading... by nkzs,
Euro 11 by wax115,
Press for service by Tristan Ferne,
Hammer by ZoofyTheJi,
evil mac by ChrisDag
"Botschaften optimieren ...", a presentation by Dirk Haun, is licensed
under a Creative Commons Attribution 4.0 International License.

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Botschaften optimieren für Erinnerung und Verbreitung