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“freedom should
be synonymous
with bra’s, and
not the other
way around.”
health




visual            comfort




                            01
/ health


                             Current Bra’s constrict lymph-flow from the under-breast
                         ...
/ comfort
                                                            NEARLY
                                             ...
/ visual

OF WOMEN &
MEN SAID THEY
FIND BLACK LACE

                   It also makes them feel attractive and very confide...
comfort                                                  health
• Eliminate metal underwire                              •...
interior coating of ‘urea’compund
hollow-underwire frame
                                                       • natural ...
ZAMIN DHARSI | BIOLOGICAL SYSTEMS FINAL PRESENTATION | MINNEAPOLIS COLLEGE OF ART & DESIGN | FALL 2009
The Bra
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The Bra

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Its been over a hundred years since the Bra was first designed. It's time for a change. Using Nature as a model ofcourse! Enjoy!

The Bra

  1. 1. “freedom should be synonymous with bra’s, and not the other way around.”
  2. 2. health visual comfort 01
  3. 3. / health Current Bra’s constrict lymph-flow from the under-breast and the center of the chest caused by most push-up bras. This causes for increased levels of DDT, PCB’s, Dioxin, Benzene and other carsinogenic chemicals within the body. It also increases body temperature increasing levels of the hormone proclactin. All of these have shown to increase risks of breast-cancer in western women. Other Health Concerns • Migranes • High Blood Pressure • Stress • Rashes • Scoliosis • Heart-Disease • Stretch-Marks • Chaffing 02
  4. 4. / comfort NEARLY 2.5 BILLION WOMEN AROUND THE WORLD ARE UNSATISFIED The shocking facts are true: with a little under half our population being female, it is alarming to note that 80% of women worldwide remain in constant discomfort solely because of the size of their bra’s. This particularly affects women with larger breasts, who endure back-pain because of the weight placed on their spine and the lack of support they receive. This also affects women with smaller breasts who feel the need to purchase bras that are tighter on the back to maintain support, causing rashes and chaffing, The Problem with Underwire • Uncomfortable • Not Flexible enough • Wire causes Chaffing • Heavy • Wire pokes through • Not enough support for larger breasts • Digs into skin around back/sides • Causes Rashes/Redness 03
  5. 5. / visual OF WOMEN & MEN SAID THEY FIND BLACK LACE It also makes them feel attractive and very confident 2 2 Black Lace 5 Black White Lace Transparent White Nude Opaque Opaque Nude Transparent Colors Colors 1 5 3 1 “IT’S REALLY HOT WHEN Unsurprisingly, 70% of men said the most important part of a bra is in that it A GUY CAN UNCLASP comes off easily. Although some mentioned the importance of visual appeal, WITH HIS TEETH.” primarily form took second place over function, specifically a front-clasp 04
  6. 6. comfort health • Eliminate metal underwire • Reduces risk of cancer • Stretchable fabric • Increases lymph flow • Breathable padding • Easy excretion of toxins • Front-clasp • Lowers body-temperature • Body-Contouring wire • Decrease sweat • Personalized/Right size • Counter-Balance visual • Black and Nude • Opaque Lace • Strap-less converter • Cleavage enhancer • Slight push-up/padding 05
  7. 7. interior coating of ‘urea’compund hollow-underwire frame • natural cooling agent + mesoglea liquid mold • erythromelagia • Sea Anemone • Catalyst with Moisture (Oxygen+Hydrogen) • Liquid that hardens • Activated when sweating using air • Malleable • Flexible • Biodegradable 3” front-clasp 1” • Easy-on • Easy-off spider silk counter-balance pockets • Lightweight adjustable hooks • Non-Adhesive Epoxy gel • Flexible • Enhance Cleavage when needed • Liquid goes to solid • Body-Contouring • “At-Rest” convertible phase • Ratio of 1x 3 inches = 1 lbs • Customization: 0 lbs - 6 lbs 06
  8. 8. ZAMIN DHARSI | BIOLOGICAL SYSTEMS FINAL PRESENTATION | MINNEAPOLIS COLLEGE OF ART & DESIGN | FALL 2009

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