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Sumul dairy

  1. 1. `+ AN INDUSTRIAL VISIT REPORT ON "Sumul Dairy” PREPARED BY : Chheta Dharmesh H. CLASS : B.B.A. Sem 4 ACADEMIC YEAR : 2011-2012 ROLL NO. 65 GUIDED BY : Prof.Alpa JoshiGyanyagna College of Science and Management, Rajkot SUBMITTED TO : SAURASHTRA UNIVERSITY 1|Page
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  4. 4. Declaration I, the undersigned DHARMESH CHHETA, student of B.B.A, herebydeclare that the project work presented in this report on “SUMUL DAIRY”is my own work and submitted by me to “SHRI GYANYAGNA COLLEGEOF SCIENCE & MANAGEMENT RAJKOT” towards the partial fulfillmentof the S.Y.B.B.A program. This project is entirely outcome of my own efforts and the reportprepared there is based on the knowledge and the work done by me duringthe project work. I further declare that to the best of my knowledge, some part of thisreport has been copied. I will be responsible for it and its consequences.Date:Place: DHARMESH CHHETA 4|Page
  5. 5. Preface This training is important to me as student of management toincrease my knowledge about how management done at large scale industryand also about brand company in details. This report contains valuableinformation about customer’s view regarding SUMUL products at Surat.This information obtains from analysis by manually, searching from internetand practical way. From this training, I get knowledge which is really helpful for me formaking my future bright.DATE : DHARMESH CHHETA 5|Page
  6. 6. Acknowledgement I feel great pleasure to present this training report on “SUMULDAIRY”, Surat. Being a student of B.B.A it is my pleasure to have an opportunity topresent this Industrial Winter Training report at “SHRI GYANYAGNACOLLEGE OF SCIENCE & MANAGEMENT”. My sincere thanks to my project guide Pro. Alpa Mem for hisguidance and technique about report writing that have been a key factor inthe successful completion of this project. Last but not the least I acknowledge the support and encouragement ofmy parents, teacher and friends.Place: Yours faithfullyDate: Dharmesh Chheta 6|Page
  7. 7. Executive Summery Executive Summary is the brief introduction of each chapter. Itcontains very few details of each chapter. Executive Summary is veryimportant because the reader or the user can know the details, objectives etcof the report is useful to them on.Introduction. This chapter contains introduction of dairy industry and sameimportant aspect of daily industry in India.Company profile which contains the information of SUMUL Dairy. Itincludes SUMUL dairy’s history, working area, Product mix, Hierarchy ofauthority etc.(1)Production Department(2)Personal Department(3) Finance DiparmentFinding & Conclusion. It provides the information regarding the resultsderived from the study. It includes the conclusion of whole study.Suggestion. It includes the views of despondence collected during the surveyregarding the SUMUL Products.Reference Materials. It includes the all the sources information which isused for collecting data & preparing the reports. It contents the name of websites & books from which the required information was collected. 7|Page
  8. 8. INDEXNo Contents Page No.1. General Information 112. Company Profile 243. Production Department 384. Marketing Department 555. Personal Department 666. Finance Department 727. Findings & Conclusions 808. Suggestions 819. Reference Materials 82 (A) BIBLIOGRAPHY (B) Photographs11. Awards 84 8|Page
  9. 9. LIST OF TABLESNo Contents Page No.1 Dairy Federation 162 Board of directors 293 Objectives of Sumul 344 Plant Capacity 365 Types of milk 436. Progress of Dairy Husbandry 60 Activities7. Balance sheet data 768. Awards 84 9|Page
  10. 10. LIST OF CHARTSNo Contents Page No.1. Work area of SUMUL 352. Unit of SUMUL & their Capacity 363. Product mix of SUMUL Dairy 414. Milk Contains 425. Production Process 446. Hierarchy of Marketing Department 587. Organization Structures 558. Hierarchy of Finance Department 75 10 | P a g e
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  12. 12. INDEX No. Contents Page NO.1. Introduction 142. Dairy Industry in India 153. History of Indian Dairy 164. Dairy Co-Operatives 185. NDDB Dairy 1912 | P a g e
  13. 13. INTRODUCTIONWhat is Dairy? A dairy is a facility for the extraction and processing of animal milk mostly fromgoats or cows, but also from buffalo, sheep, horses, or camels for human consumption. As an adjective, the word dairy describes milk-based products and processes,for example dairy cattle, dairy goat. A dairy farm produces milk and a dairy factoryprocesses it into a variety of dairy products. Milk-producing animals have been domesticated for thousands of years. Initiallythey were part of the subsistence farming that nomads engaged in. As the communitymoved about the country so did their animals accompany them. Protecting and feeding theanimals were a big part of the symbiotic relationship between the animal and the herder. In New Zealand English a dairy means a corner shop, milk bar or Superette anddairy factory is the term for what is elsewhere a dairy. In the UK a dairy is a processing facility that turns milk into a range ofproducts. 13 | P a g e
  14. 14. Dairy Industry in India The dairy sector in the India has shown remarkable development in the pastdecade and India has now become one of the largest producers of milk and value-addedmilk products in the world. The dairy sector has developed through co-operatives in manyparts of the State. With the increase in milk production, Maharastra now regularly exportsmilk to neighboring states. It has also initiated a free school feeding scheme, benefitingmore than three million school children from over 19,000 schools all over the State. More than 2,445 million people economically active in agriculture in the world,probably 2/3 or even more ¾ of them are wholly or partly dependent on livestock farming.India is endowed with rich flora & Fauna & continues to be vital avenue for employmentand income generation, especially in rural areas. India, which has 66% of economicallyactive population, engaged in agriculture, derives 31% of Gross Domestic Product GDPfrom agriculture. The share of livestock product is estimated at 21% of total agriculturalsector. 14 | P a g e
  15. 15. History of Indian Dairy Milking the old-fashioned way People milked cows by hand, in some countriessmall numbers of cows are still milked by hand. Hand-milking is accomplished bygrasping the teats in the hand and expressing milk by either squeezing the fingers,progressively, from the udder end to the tip or by squeezing the teat between thumb andindex finger then moving the hand downward from udder towards the end of the teat. Andrepeat using both hands for speed. Both methods result in the milk that was trapped in themilk duct being squirted out the end into a bucket that is supported between the knees (orrests on the ground) of the milker who usually sits on a low stool to accomplish themilking task. In early times the cow, or cows, would stand in the field or paddock while beingmilked. Young stock, heifers, would have to be trained to remain still to be milked. Inmany countries the cows were tethered to a post and milked. The problem with thismethod is that it still relies on quiet animals because the milking end of the cow is notrestrained. In northern countries where cows are kept in barns in winter, and much of therest of the year, they are still tethered only by the neck or head, particularly where they arekept in small numbers. In the more recent past, people in agricultural societies owned dairy animals thatthey milked for domestic or local (village) consumption, a typicalExample of a cottage industry. The animals might serve multiple purposes (for example,as a draught animal for pulling a plough as a youngster and at the end of its useful life asmeat). In this case the animals were normally milked by hand and the herd size was quitesmall so that all of the animals could be milked in less than an hour about 10 per milker. 15 | P a g e
  16. 16. With industrialization and urbanization the supply of milk became a commercialindustry with specialized breeds of cow being developed for dairy, as distinct from beef ordraught animals. Initially more people were employed as milkers but it soon turned tomechanization with machines designed to do the milking. Historically, the milking and theprocessing took place close together in space and time on a dairy farm.  Dairy Federation:- (Source: 57 Annual report of SUMUL) 16 | P a g e
  17. 17. Dairy Co-operatives Dairy Cooperatives account for the major share of processed liquid milk marketedin the country. Milk is processed and marketed by 170 Milk Producers CooperativeUnions, which federate into 15 State Cooperative Milk Marketing Federations. The Dairy Boards programmes and activities seek to strengthen the functioning ofDairy Cooperatives, as producer-owned and controlled organizations. NDDB supports thedevelopment of dairy cooperatives by providing them financial assistance and technicalexpertise, ensuring a better future for Indias farmers. Over the years, brands created by cooperatives have become synonymous withquality and value. Brands like Amul (GCMMF), Vijaya (AP), Verka (Punjab), Saras(Rajasthan). Nandini (Karnataka), Milma (Kerala) and Gokul (Kolhapur) are among thosethat have earned customer confidence.Some of the major Dairy Cooperative Federations include:- Andhra Pradesh Dairy Development Cooperative Federation Ltd (APDDCF) Bihar State Cooperative Milk Producers Federation Ltd (COMPFED) Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) Haryana Dairy Development Cooperative Federation Ltd. (HDDCF) Himachal Pradesh State Cooperative Milk Producers Federation Ltd (HPSCMPF) Karnataka Cooperative Milk Producers Federation Ltd (KMF) Kerala State Cooperative Milk Marketing Federation Ltd (KCMMF) Madhya Pradesh State Cooperative Dairy Federation Ltd (MPCDF) Maharashtra Rajya Sahakari Maryadit Dugdh Mahasangh (Mahasangh) Orissa State Cooperative Milk Producers Federation Ltd (OMFED) Pradeshik Cooperative Dairy Federation Ltd (UP) (PCDF) 17 | P a g e
  18. 18. Monitoring Mechanism And Regilatory For Dairy in India NDDB The National Dairy Development Board was created to promote, finance andsupport producer-owned and controlled organisations. NDDBs programmes and activitiesseek to strengthen farmer cooperatives and support national policies that are favorable tothe growth of such institutions. Fundamental to NDDBs efforts are cooperative principles and cooperative strategies.  Philosophy: • Cooperation is the preferred form of enterprise, giving people control over the resources they create through democratic self-governance. • Self-reliance is attained when people work together, have a financial stake, and both enjoy the autonomy and accept the account ability for building and managing their own institutions. • Progressive evolution of the society is possible only when development is directed by those whom it seeks to benefit. • In particular, women and the less privileged must be involved in cooperative management and decision-making. • Technological innovation and the constant search for better ways to achieve our objectives is the best way to retain our leading position in a dynamic market. While our methods change to reflect changing conditions, our purpose and valuesmust remain constant. 18 | P a g e
  19. 19. The National Dairy Development Board (NDDB) was founded in 1965 to replaceexploitation with empowerment, tradition with modernity; stagnation with growth,transforming dairying into an instrument for the development of Indias ruralpeople.NDDB began its operations with the mission of making dairying a vehicle to abetter future for millions of grassroots milk producers. The mission achieved thrust anddirection with the launching of ”Operation Flood", a programme extending over 26 years and which used World Bank loan to finance Indias emergence as theworlds largest milk producing nation. Operation Floods third phase was completed in1996 and has to its credit a number of significant achievements. As on March 2006, India’s 1, 17,575 village dairy cooperatives federated into 170milk unions and 15 federations procured on an average 21.5 million litres of milk everyday. 12.4 million Farmers are presently members of village dairy cooperatives. Since its inception, the Dairy Board has planned and spearheaded Indias dairyprogrammes by placing dairy development in the hands of milk producers and theprofessionals they employ to manage their cooperatives. In addition, NDDB alsopromotes other commodity-based cooperatives, allied industries and veterinary biologicalon an intensive and nation-wide basis. 19 | P a g e
  20. 20. Action Plan for strengthening cooperative business Strategy • Recruit, train and motivate increasing numbers of women to work for cooperatives to achieve significant improvements in dairy husbandry, as they primarily shoulder animal husbandry related responsibilities in rural India • Consolidation and growth in milk and milk product marketing, promoting better equity for regional cooperative brands and developing qualified and skilled manpower • Education of producer members, opinion leaders and trained professionals to be expanded and strengthened • Empower local leaders, strengthen societies and equip their staff and members with the skills and information they need. • Persuade the State and Central Governments to remove the shackles on cooperative laws so cooperatives can compete on equal terms with other forms of enterprise Action Plan Institution Building Development• Orientation/induction programmes for farmers.• Training of Management Committee Members and Society Secretaries in preparing business plans and its implementation.• Reorientation of union staff to new roles identified to meet perspective 2010 goals. 20 | P a g e
  21. 21. Strong Financial Base • Increase in dairy cooperative owned funds • Increase in cooperative contribution to union share capital Expanding Marketing • Assistance in planning, implementation and monitoring of business plans of milk unions geared to meet the targets envisioned in Perspective 2010 • Offering financial and technical help to milk unions and federations in areas such as sales promotion, consumer education, distribution infrastructure development etc. • Standardization of artwork, color, logo and retail outlet design across regional cooperative brands with a view to promote better recall by consumers under a common mnemonic umbrella • Introduction and improvement of marketing systems and processes necessary to perform better in a competitive market place • Training and development of management and staff of milk unions and federations. Legislative Framework • Supporting efforts aimed at enactment of progressive legislative framework for the cooperatives at the State and the Centre • Encouraging and assisting dairy cooperatives in incorporation under progressive and enabling laws. 21 | P a g e
  22. 22. Womens Participation • Increasing women membership in dairy cooperatives to 50 per cent recognizing the potential of this segment as decision makers having practical knowledge about animal husbandry practices • Undertaking measures for significantly improving womens participation in the governance of dairy cooperatives.Perspective 2013 plan The Perspective 2013 plan of the Dairy Board maps the future of dairying in India,setting realistic goals for Strengthening Cooperative Business, Production Enhancement,Assuring Quality, and creating an Information and Development Research. The plan wasrealized with the successful completion of the Operation Flood Programme and has beendeveloped by the State Milk Marketing Federations and the Milk Producers CooperativeUnions in consultation with the Dairy Board. The Perspective 2013 goals and strategies tomeet them have been drawn by its actual implementers - Federation and Unions andsupported by NDDB.Market Overview Increasing milk production and strong domestic demand for processed dairyproducts fuels the Indian market for dairy machinery. India possesses an estimated 300million dairy animals, and 90 million are producing animals. Of these 90 million, only20% are in the organized commercial sector, but their number remains significant at 18million. The large commercial operations are concentrated in the following states:Punjab in the North; Gujarat and Maharashtra in the West; and parts of Keralaand Tamil Nadu in the South. 22 | P a g e
  23. 23. The growing Indian middle class—estimated at around 300 million and growing ataround 5% annually—with their increasing disposal incomes drives the growth of thedairy equipment industry in India. Along with wheat and rice, milk and milk-basedproducts are the most popular staples of the Indian diet. Milk-based sweets play animportant role in Indian cuisine, festivals and traditions in all homes throughout the year. India leads the world in milk production with a current annual output of 91 milliontons. This production constitutes 13% of the worlds total output and over 55% of Asiastotal milk yield. India’s milk production is estimated to be growing at 4-5% per annumagainst the world’s average of 1%. The projected milk output in India by 2013 is 115million tons. The hugely successful Indian dairy cooperatives under the Indian Operation Floodproject, a dairy development project launched in 1970, are responsible for the rapidgrowth and commercialization of the Indian dairy sector. The dairy cooperativescontribute the major share of processed liquid milk marketed in India. 170 MilkProducers Cooperative Unions, organized into 15 State Cooperative Milk MarketingFederations, process and market milk in India. These cooperatives manufacture well-known brands such as Amul, Vijaya, Verka and Mother Dairy. 23 | P a g e
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  25. 25. COMPANY PROFILE“SUMUL”(Surat District Co-operative Milk Producer’s Union LTD.) 25 | P a g e
  26. 26. INDEXNo. Contents Page NO. 1. Introduction 27 2. Company Overview 28 3. History 31 4. Sumul’s Vision Statement 33 5. Objectives of Sumul O 34 6. Unit of SUMUL & Their Capacity 36 26 | P a g e
  27. 27. INTRODUCTION Sumul or Surat Milk Union Limited, which is now renamed as The Surat DistrictCo-operative Milk Producer’s Union Ltd, is one among the 12 district unions which actsas manufacturing units of dairy products for Gujarat Co-operative Milk MarketingFederation Limited, the marketers of Amul and Dhara brand of products. The Sumul district co-operative milk producer’s union ltd (SUMUL Dairy) is a co-operative endeavor committed to help marginal farmers and down trodden tribal to lead toa healthy life and better standard of living through scientific animal husbandry practices.Today’s Sumul enjoys the pride to serve milk and milk products to populous Surat cityand surrounding towns of it. Sumul is holding strong brand equity in Surat district and command more than70% of the liquid milk in Surat city, to make the distribute system fast and the deliveredmilk in time they have as many as 81 milk transportation routes and 1531 agents (1386regular and 145 full time) The area of operation of sumul is the entire district of surat. The present milkprocurement of 160.929,736 liters of milk annually makes it the third largest union in thestate after the AMUL and Mehesana dairy. The present market of Surat for liquid milk isaround 4.5 lack liters per day. This has necessary active development of “by product”market. Products so far introduced are paneer, ghee, flavored milk, sweet, shrikhand, lassi,butter milk etc. Under Sumul’s activities, Surat district is now firmly established as a milk shedand is growing from strength to strength. 27 | P a g e
  28. 28. COMPANY OVERVIEW:Name : Surat District Milk Producers’ Union Ltd.Address : Surat District Milk Producer’ Union Ltd. Post Box No.-501, Sumul Dairy, Surat- 395008 PH: 2427691-94, 2422137, 2418717, 2418666 Fax: +91-261-2433572 E-mail: sumul@sumuldairy.comMD : Jayesh DesaiBankers : The Surat District Co-operative Bank Ltd.,Surat Sarvodaya Sahakari Bank Ltd.,Surat State Bank of India, Surat Bank of Baroda,Bhagatalao, Surat Surat Mahila Nagrik Sahakari Bank Ltd, Surat Surat Nagrik Sahakari Bank, Surat Indian Bank, Surat State Bank of Saurashtra, Surat DENA Bank, Surat Co-operation Bank, Surat 28 | P a g e
  29. 29. Board of directors:-No. Name / Address Residence phone1. Shri Man ubha i Amt habh ai Pate l Chai rma n Repr esen tativ e, Niha li (02625-2531293) Dud MO.98241-10316 h Utpa dak S.M. Ltd, At.: Niha li, Po.: Dho likui , Tal.: Mah uva. 394 250 29 | P a g e
  30. 30. 2. Shri Sud amb hai Rag huna thbh ai Pate l Vice Chai rma n Repr esen tativ e, (02628)- Veld 244238 / 244228 a Vib hag Dud h Utpa dak S.M. Ltd. At. Veld a Tal. Niza r 394 370 30 | P a g e
  31. 31. 3. Shri Chu nilal Durl abhb hai Pate l Repr esen tativ e, Lota rwa Dud hUt (02626) pada 222446 / 220017 k S. M. JIN Ltd, At. & Po.: Lota rwa, Tal.: Vya ra.3 94 650 31 | P a g e
  32. 32. 4. Shri Arvi ndb hai Sing abha i Gam it Repr esen tativ e, Pipa lku wa Dud (02624-251088) h Utpa dak S.M. Ltd, Pipa lku wa,P o.:Pi palk uwa, Tal.: Son gadh .394 660 32 | P a g e
  33. 33. 5. Shri Jaye shbh ai Natv arbh ai Pate l Repr esen tativ e, Dela d Dud h (02621-242362) Utpa dak S.M. Ltd, At. Dela d Po.: Saya n, Tal.: Olpa d.39 454 0 33 | P a g e
  34. 34. 6. Shri Jiten dra Dhir ajlal Des ai Repr esen tativ e, Uch chal Dud h Utpa (02628) - dak 231106/231123 S.M. Ltd, At & Po.: Uch chal ,Tal. : Uch chha l.39 437 5 34 | P a g e
  35. 35. 7. Shri Ratil al Som abha i Mas ter Repr esen tativ e, Sura t Dud h Utpa dak (0261-2543404) M. Ltd, 40- A, Pate lnag ar, A.K. Rd, Sura t Tal.: Cho ryasi .395 008 35 | P a g e
  36. 36. 8. Shri Man ojbh ai Nara nbha i Pate l Repr esen tativ e, She khp ur Dud h (02621-242526) Utpa dak S.M. Ltd, At She khp ur Po.: Saya n, Tal.: Kam rej.3 941 80 36 | P a g e
  37. 37. 9. Shri Shiv abha i Bab ubha i Pate l Repr esen tativ e, Nau gam a Dud h Utpa (02623-233288) dak S.M. Ltd, At Nau gam a(Na ni) Po.: Sim odra ,Tal. : Man grol. 394 410 37 | P a g e
  38. 38. 10. Shri Ram anbh ai Uka diya bhai Gam it Repr esen tativ e, Zan khal a Dud (02623-221396) h Utpa dak S.M. Ltd, At & Po. Zan khal a Tal.: Man dvi. 394 160 38 | P a g e
  39. 39. 11. Shri Bhu pend rabh ai Ratil al Des ai Repr esen tativ e, Valo d (02625-220151) Dud h Utpa dak S.M. Ltd, At & Po. Tal.: Valo d.39 464 0 39 | P a g e
  40. 40. 12. Shri Sha ntila l Kaly anji bhai Pate l Repr esen tativ e, Bag umr a Dud (02622-263308/2633 h 09) Utpa dak S.M. Ltd, At & Po. Bag umr a. Tal. Pals ana. 394 315 40 | P a g e
  41. 41. 13. Shri Arvi ndb hai Bha gvan jibh ai Pate l Repr esen tativ e, Ram pura Dud h& (02622-220431) Sha kbha ji U.S. M. Ltd. At.R amp ura. Po. Vara d. Tal: Bard oli.3 946 02 41 | P a g e
  42. 42. 14. Shri Pars otta mbh ai Mun diya bhai Pad vi Repr esen tativ e, Uma rda Dud C/o.(02629-253474) h Utpa dak S.M. Ltd. C/o. At & Po. Uma rda, Tal. Uma rpad a. 42 | P a g e
  43. 43. 15. The Dist rict Regi strar , Repr esen tativ e, The Regi strar , (0261)-2472051 (O) Co- op. Soci eties , Guja rat Stat e, Gan dhin agar.16. Shri P. Chel lapa Repr esen tativ ---------- e, N.D. D.B. , Ana nd. 43 | P a g e
  44. 44. 17. Shri S.K. Bhal la / S. T. Des ai Repr esen ------- tativ e, GC MM F Ltd, Ana nd. 18. Shri Jaye sh H Des ai I/C. Man agin g (0261)-2422180/242 Dire 2137 ctor, sum ul dair y, Sura t. (Source: 57 Annual report of SUMUL)Date of registration: 22nd August, 1951Date of commissioning of Pasteurization Dairy Plan: March, 1968Dairy Plant capacity at the time of commissioning: 50,000 ltrs per day 44 | P a g e
  45. 45. Present capacity of Dairy Plant: 5, 00,000 ltrs per dayMilk Powder drying capacity: 12.5 Mts. per day History:- In the year 1939 Sardar Vallabhbhai Patel went and met the farmers of Anand andtold them that for the trade of milk the DAIRY was necessary. At that time person namedTribhuvandas Patel came forward to take the leadership. During that time there was onlyone dairy. "POLSUN DAIRY", which belong to British and them use to give very lessprices for milk to the Indian Milkmen. In order to support the Indian farmers "AmulDairy" was established in the year 1946. Dr. Kurien was appointed at this dairy. Dr.Kurien along with Tribhuvandas Patel took the leadership. India becomes independent inthe year 1947. In the meantime AMUL DAIRY got order from the WHO to produce milkpowder. At that time Dr. Kurien & Dr. Dalaya found the technique of producing milkpowder from buffalo milk. After looking at this Lal Bahadur Shastri took the visit of 45 | P a g e
  46. 46. Ajampur village & promised them to provide with more money for the systematicdevelopment of the dairy industry. For the proper development of the dairy industryNDDB was established at ANAND. During that historical period in the year 1948, let Shri jagjivandas R. Patel(popularly known as "DASKAKA) brought farmers of Olpad Talukas under the ambit ofthe co-operatives society. The society was registered on 1-8-1949 as Takoyma limited.Thus, come into foundation of the super structure of the Surat district cooperatives milkproducers union limited (SUMUL) Surat. Hygienic and pure milk was almost unknown in the market. In fact unbridledadulteration of milk was practiced by these traders to meet the growing demand of milk inthe city. To salvage the poor producers from the clutches of these Private Traders,Organization and integration of procurement, processing and marketing of milk and milkproducts by the producers themselves on a sound cooperative line was essential; thiswould also ensure elimination of middlemen, equitable distribution of benefits to RuralMilk Producers and indirectly to urban milk consumers as well. Hence, the Surat District Cooperative Milk Producers Union Ltd., SUMUL istrade name and literally meaning sound price, came into existence on August 22,1951. A real break through in SUMUL came in 1966, with the approval of dairy plantproject of Rs.77.47 lakhs under the swadeshi programme. The state government alsoprovided Rs.74.28 lakhs in the form of subsidy loan and share capital. Dr. Kuriendesigned the dairy plant to cope up with the targeted increase in milk procurement in thesucceeding years. The former commissioning of the pasteurization plant on March 17,1968 was the turning point for SUMUL. A 50 TLPD dairy plant was established in 1968& there after marketing of (Pasteurized milk in bottle was started marketing of milk inpolythin was started in 1978). 46 | P a g e
  47. 47. For the development of dairy industry NDDB started number of flood operation.These flood operations include various important aspects like transportation machinery,procurement of milk at low cost, awareness about human rights & responsibility and highproductivity at low cost. By these great efforts, in the year 1998-99, 72 million tone ofmilk was produced in India and India become the first milk producing country, which ismore than 68 million in U.S.A. So it was called “white revolutionSumul’s Vision Statement “WE ARE SOCIALLY RESPONSIBLE ORGANISATION WITHCOMMITMENT TO CONSUMER DELIGHT AND RESPECT FOR ALL. WEBELIEVE IN GROWTH AND CONTINUOUS IMPROVEMENT THROUGHTEAMWORK, TRUST & EXCELLENCE WITHOUT COMPROMISING OURHONESTY AND INTEGRITY” It is quite obvious from the mission statement of the Sumul; the organization iscommitted to customer satisfaction and believes in providing the highest quality of 47 | P a g e
  48. 48. product to them. Infect, for ensuring highest quality product, it has already put in to practice TPM and TQM tools in the organization besides many Quality Circle (QC) and Small Group Activity (SGA) operating in the organization to achieve the vision and mission. Objectives of Sumul:-The Sumul Dairy was established with the following objectives : 48 | P a g e
  49. 49. ToprovidemaximumreturntoproducersToProvidegoodqualityMilkandMilkProduct toconsumers 49 | P a g e
  50. 50. Work Area of SUMUL Cilling Centre Main Dairy Plant km distance from surat Taluka/ Tahsil Name Cattle Feed Factory (Source: SUMUL dairy is located near railway station road in Surat. It covers 15,000 – acreland. Sumul provides milk collection facilities at the producers door in each village 50 | P a g e
  51. 51. cooperative wherefrom milk is speedily, efficiently and economically transported twice daily (both in the morning and evening) to its Dairy Plant, Chilling Centers for processing and marketing currently 81 Milk Routes are playing, keeping the criteria of optimum coverage of marketable surplus, required distance, safe time limit and minimum overlapping between the routes on economical grounds Since the milk procurement system has been extended far and wide in the entire district. Sumul have five chilling center at Bajipura, Uchchal, Navi Pardi, Chaved and Dediapada site at a distance of 50,105,25,110,146 km respectively from Surat city. The chilled is then transferred to the mail plant at Surat railway station road. Unit of SUMUL & Their Capacity Plant capacity no. Chilling Center Establishment Capacity in LPD Distance from Surat (km ) 51 | P a g e
  52. 52. 1 SUMUL DAIRY 1951 500000 02 Bajipura Chilling 1975 300000 50 Centre3 Uchchhal 1982 100000 105 Chilling Centre4 Navi Pardi 1996 200000 25 Chilling Centre5 Sumuldan 1970 300 mt/day 20 Factory These 5 chilling center have provided have provided equal opportunities of milkmarketing to the distantly inhabited tribal milk producers, which aids the economy of theirmilk production enterprise or else they would have been obliged to dispose of their milkto the middlemen at very low price. These chilling centers were established with a view toimprove the quality of milk and ease pressure at its headquarters. A large plot of area wasbought while establishing Navi Pardi Chilling Center keeping in mind to shift the dairyplant from city, if the need arises in future.Expansion & Diversification The formal commencing of the pasteurization plant was a turning point in the lifeof SUMUL. The plant was inaugurated by Morarjee Desai. At that time the capacity ofpasteurization of milk was 50,000 liter/day. The expansion of Dairy plant in accordance with the NDDB was done by the Dr. V.Kurian on 21st April, 1979. The capacity was increased to 1, 00,000 liter/day. In the second stage of expansion, the capacity was increased to 2, 00,000 liter/dayduring the year 1958 with the help of NDDB and Gujarat Co-Op. Milk MarketingFederation Ltd. They give financial as well as technical assistance. Due to increase of the population of Surat city their felt a need to increased thecapacity of milk pasteurization. In the 3rd stage of operation flood capacity was increasedto 4, 00,000 ltr/day. Today the plant is working with the capacity of 52 | P a g e
  53. 53. 7, 50,000 liter/day. They have also built milk chilling center at Bajipura, Uchhal, NaviPardi, and Nize 53 | P a g e
  54. 54. INDEXNo. Contents Page NO. 1. Introduction 40 2. Product Mix of Sumul Dairy 41 3. Milk Products 42 4. Production Department 445. Product PhotoGraph 526. 54 | P a g e
  55. 55. INTRODUCTION The production function of a business is concerned with the creation of a productor required to satisfy customers need wants & desires production well be considered mosteffective when it serves a dual purpose. It must operate primarily to satisfy customer demand. It must permit production activity to operate in economical manner. 55 | P a g e
  56. 56. Production management assures the accomplishment of twin organization goalsvisa, satisfaction & productivity mainly through the function of production, planning,production control, quality control & inventory control. Production means creation of activities & covers all the activities of procurementallocation & utilization of resources such as labor materials equipments, machinery etc.The modern management of production uses scientific method & discipline. The results ofgood production management are selected to many interested parties.  The consumer  The employee  The investor  The suppliers  The community  The NationProduct Mix of SUMUL Dairy:-Products Mix: “the set of all products and items that a particular seller offers for salesto buyer.” 56 | P a g e
  57. 57. Liquid Milk Milk Products Self Developed Products DahiWhole Milk Paneer White Butter Pasteurized Flavour MilkStandard Milk Ghee Sweets Butter Milk Milk Shrikhand Skimmed Milk Skimmed Powder Milk Sumul SugarCow Milk Sumul Tea (Product mix of Sumul dairy) 57 | P a g e Milk Products
  58. 58. Milk Products Milk is the main product that is produced by the sumul. Milk acts as a raw materialfor the other products of sumul like curd, butter milk, paneer, etc. Sumul processes varietyof milks such as whole milk, toned milk, cow milk, etc because the demands of milk aredifferent from customer to customer sumul tries to fulfill all the demands, e.g. peoplewho want ‘Malai’ purchases whole milk standardize milk is used for tea. A white or yellowish fluid secreted by the mammary gland of animals. It consistsof emulsion of fat in water with casein and other proteins, milk sugar and inorganic salts.The solids other that fat include protein, carbohydrates, water-soluble, vitamins andminerals.  Milk contents MILK FAT SNF VITAMIN PROTEIN MINERALS A, D, E, K IRON CALSIUM LECTORS 58 | P a g e
  59. 59. According to the prevention of food adulteration rules 1995,the percentage ofmilk, fat and SNF in different classes and designation of milk specified respectively are asfollow: Buffalo milk (5%-6% and 9%), cow milk (3%-4% and 8.5%) recombined milk(3% and 8.5%) double toned milk (1.5%-9%) and skimmed milk(not more than 0.5% and 8.7%) the fat percentage for the milk of Cow and Buffalo variesfrom state to state and is detailed is DFA rules.  Types of milkName FAT (%) SNF (%)Whole Milk 6 9Toned Milk 3 9Cow Milk 3.5 8.8Skim Milk 0.07 9.3Standardize Milk 4.5 9Buffalo Milk 5.5 9Sumulya 6.2 9.1 Pasteurized standardized milk 59 | P a g e
  60. 60. Production Department Production Process:Milk cycle: 1. A machine milking the cow. 60 | P a g e
  61. 61. 2. Milk Producers Cooperative LTD collects the milk from all the villages.3. The collected milk is tested against the set standards. That insures quality of milk being received from the root level. 61 | P a g e
  62. 62. 4. The received milk is sold locally as well as transported to the dairy for the further processing. 62 | P a g e
  63. 63. 5. The milk is tested in dairy lab. No compromises with the quality of milk being received.6. qualified milk is received at Raw Milk Receiving Dock at Dairy.7. Cleanliness is always the top priority at any stage of the milk cycle. Can cleaning process. 63 | P a g e
  64. 64. 8. Milk is pasteurized, clarified, and standardized using latest technological machines & equipments. 64 | P a g e
  65. 65. 9. Milk again tested before being packed.10.Pouch filling for the end user. 65 | P a g e
  66. 66. 11.Packed milk stored in well-maintained cold storage. 12.Milk dispatched for the sales in the market.Quality Control Department 66 | P a g e
  67. 67. Marketing Department 67 | P a g e
  68. 68. Purchase and Store Department & TransportationBatter milk 68 | P a g e
  69. 69. Flavored Milk Malay puri 69 | P a g e
  70. 70. Other SeetsRasgulla:-Gulab jabun:-Panir:- 70 | P a g e
  71. 71. Peda:-Shrikhand:-Pure Ghee:- 71 | P a g e
  72. 72. No. Contents Page NO. 1. Introduction 572. Hierarchy of Finance Department 583. Product planning 594. Progress of Dairy husbandry activities 605. Marketing process 616. Advertising 627. Channel of distribution 638. Marketing research 64 INDEX 72 | P a g e
  73. 73. INRTODUCTION The concepts of market are very important. Marketing is a comprehensive learn. Itincludes primary resources. Such as human resources, finance & management as well as a 73 | P a g e
  74. 74. set of activities in order to direct the flow of goods & services from producer to consumerin the process of exchange & distribution. Marketing may be defined as process of exchange between seller & buyer. Itinvolves a number of inter related activities designed to plan promote, distribute & price aproduct or service in order to meet the wants & needs of both the parties in exchange.Transaction viz: - Consumer (buyers) & producer (sellers) P.Kotler define marketing as“The human activity directed at satisfying needs & wants through exchange process.” Marketing is the “creating & delivery of standard of living to the society” A totalsystem of interacting the business activities designed to plan, price promote & distributewant satisfying products & service to present & potential customers. According to the committee of American marketing association. Marketing consistof performance of business activity that direct the flow of good and services fromproducers of supplier to the consumer and users. In Sumul Dairy proper emphasis has given is the concept of marketing as it helps inincreasing the selling and profitability and that is why the separate department ofmarketing has kept carrying on and control marketing activities of milk made products areperformed by Gujarat milk marketing federation Ltd. On behalf of Smul Dairy thisorganization has been set up with the purpose of the overcoming the intro competitionbetween members and to give fight to outer competitors GCMMF carries on all themarketing activities on behalf of its member. 74 | P a g e
  75. 75. Hierarchy of Marketing Department75 | P a g e
  76. 76. PRODUCT PLANING The product is origin of marketing. The product is synonymously used with thingsproducing and service. But we can satisfy the human wants, is product. By the exchangeof this product seller gets profit while customers gets satisfaction by using it. By the nature of users, it can be analyses into customer product and industrialproduct. The product, which is directly used by customer, is consumer product. While theproduct is used by industrialists for further production is industrial product. The product produced by Sumul Dairy i.e. milk, butter, ghee, and customers directlyuse milk powder. Therefore they are define as customer product while the allied theproduction of is called industrial product. PRODUCT LINES Today due to vitality of market increasing demand increase in diversity of productand cutthroat competition a company puts more then one product in market and is calledproduct line. Similarly the group of product, which are produced and sold by one company, iscalled product mix. We can that the product is complementary to the other product whilein product line the product are competing each other. 76 | P a g e
  77. 77. PROGRESS OF DAIRY HUSBANDARY ACTIVITIES INDICATORS 2008-2009 2009-2010 2010-20111. Village Co Operative Societies 1026 1033 10592. Members 577728 583870 5987073. Milk collected from Societies 25869244 25795772 253856435 (in kegs.) 3 64. Chilling Unit in societies 138 145 1505. Sale of Amuldan (in Metric 142056 134158 136946 tones)6. Milk collection centers 895 903 906 (owned by Societies)7. A.L.Centre 858 875 915 [a] Liquid Semen 451 452 488 [b] Frozen semen 407 423 4278. Artificial Insemination done 657643 655548 6757079. Pregnancy Diagnosis Cases 229727 240275 24596710. [a] Infertility Camps 832 1916 2193 [b] No of Case 33464 85546 8585511. Veterinary First aid Cases 78146 86846 8585512. Special Veterinary Visits 231501 237597 25367213. Village consultancy Centers 21 29 38 [a] No. of attached Societies 250 427 473 [b]No. of Special Visits 80791 94248 113734 Through Federation Amul get fixed Percentage of commission on each production.Federation selling function done through 33 sales officers in all India & 250 persons areworking on this sales office. 77 | P a g e
  78. 78. MARKETING PROCESS Marketing of Sumul’s product is done by G.C.M.M.F Ltd. 90% of Amul products aremarketed by federation except for liquid milk. Before establishment of G.C.M.M.F dairy market the product directly, this lead toomany problems. Thus the Gujarat co-operative milk marketing federation areasestablished in 1972 for marketing the dairies of Gujarat. (Total 12Dairies) All the faction of marketing like advertising, budget, marketing research, price forproduct etc. G.C.M.M.F. It sent monthly market requirement date to the dairies &according to this another concerned dairies will work. Dairy the amount of production of Sumul like cheese, butter, milk, powder, chocolateetc. are sent to the commercial department through production department. This data isvery useful to the Sumul dispatch orders, which is sent to the federation dispatch order. Itinvolves quality of good when the good are to be sent price signal executive etc. The dispatch orders are sent to concerned state by programmer committee & undercommittee member different persons are included line member of Amul. PRICING POLICIES Pricing is the sum of the values consumers exchange for the benefits of having orusing the amount of money changed for a product as organization & many non-profit 78 | P a g e
  79. 79. organization set prices is the only element in the marketing mix that producers revenueprice is also one of the most flexible element of marketing mix. Through out the history prices were set by buyers & seller’s negotiation with eachother sellers would ask for a higher price then they expected to pay through bargaining,they would arrive at an acceptable price. Price is all round as all profit making. Setting one price for all buyers is relating modern idea. It was given impetusby the development of the large scale retailing at the end of the nineteenth century. A company can pursue any of the following objectives through its pricing. 1. Survival. 2. Maximum current profit. 3. Maximum current revenue. 4. Maximum scales growth. 5. Maximum quality leadership. Sumul fixes pricing policy for industrial items like coco, butter, coco powder, cocomass, cream etc. and variable pricing policing policy for factory product like cheese,butter, ghee, chocolate, baby food etc. Company andle pricing in a variety of ways. In large compromise, pricing is handledby market division & product line manager. Sumul chooses prices depending upon market. Sumul does not compromise with thequality for getting order. The strength of getting order. The strength of the company lineon high quality of fabrication & creation of the job to the consumer’s satisfaction. ADVERTISING Advertising is one tool that a company uses to direct persuasive communication totarget buyers & consumer. Advertising is any paid from of non-presentation & promotionof ideas well as services by identified sponsors. 79 | P a g e
  80. 80. Advertising is employed in all the countries of the world. Advertising is a costeffective ways to dissemination messages. There are five major decisions in developing an advertising programmer knows as fivems: 1. Mission: What are the advertising objectives? 2. Money: How much can be spent? 3. Message: What message should be sent? 4. Media: what media should be used? 5. Measurement: How should the result is evaluated? The major objectives of advertising are to inform to persuade & to remind customersabout the media. Frequency & impact, choosing, among major media type, selecting specific mediavehicles, deciding on media timing & deciding geographical media allocation. Advertising is very important tool for the product range of Sumul Dairy. The companyis given advertising in reputed & well circulated industrial magazines T.V. Newspapersetc. This is done order to bring awareness of the company’ various product among thecustomers & introduce, co-range of product into nearly diversification fields. This is done order to bring awareness of the company’s various products among thecustomers & introduce, co-range of product into nearly diversification fields.CHANNEL OF DISTRIBUTION Most producers do not sale their good directly to the final users. But they sale theirproduct by keeping marketing intermediaries performs various type of factions andbearing various names. It means most producer work with marketing intermediaries to 80 | P a g e
  81. 81. bring their producers to market. The marketing intermediaries made up a marketingchannel. Marketing channels are sets of inter dependent organization involved in the processof marking a product of service available for use or consumption. It is an important in modern days. By dole fating some control over how and towhom the products are sold, the producers do again several advantages by usingintermediaries. As we know that many producer lack the financial resources to carry outdirect marketing. While in some case direct marketing is not feasible, in these types ofsituation the marketing intermediary makes their place. Thought contacts, experience,specialization and scale of operation, intermediaries offer the firm more then it canachieve unit own. As Sumul Dairy in milk selling is not able to distribute and sale the milk on its own,it is taking the help of intermediary, which know in bringing the product and its totalcloser to the final buyers constitute a channel level. Sumul Dairy distributor channelsgraphical representation is as follows. Sumul Dairy GCMMF Area Depot Distributors Retailers Consumers MARKETING RESEARCH Market decision making is both problems in challenge because it depend onconsumer behavior to meet with this problems and challenge the marketing manager has 81 | P a g e
  82. 82. to collect dependable marketing data and information base of decision marking, this job ofcollecting recording and analysis data for marketing decision is known as “marketingresearch” According to CRISP “marketing research’’ is the systematic objective andexhaustive search study of the facts relevant to any marketing problem. The scope of this research is related up to market consumer and sales as well asdistribution. While a marketing research on national level are performed by GCMMF. Forthis GCMMF has appointed various management and marketing expected who study themarket, fashion union’s research. The marketing research expenditure is paid byGCMMF. During marketing research due important is been given to the consumer expectedprice. Competitor’s strength and govt’s force the product image, sales growth, target salesquota etc. by Sumul dairy an GCMMF. Sumul dairy has also quality control department. 82 | P a g e
  83. 83. 83 | P a g e
  84. 84. INDEXNo. Contents Page NO. 1. Introduction 682. ORANIZATION STRUCTURE 693. Co-operative Dairy Structure 704. Objective 71 84 | P a g e
  85. 85. INTRODUCTION Personnel management is concerned with managing people who are working inthe organization. It covers all level of personnel including workers and officer. The aim ofpersonnel management is to get better result with their effective collaboration and activeinvolvement in the organization. It means personnel management is concerned withinfluencing, advising, directing, reading communicating the employees toward theorganization goals and achieving these promptly. During our visit in Sumul Dairy , I found that there is a separate department forhuman resources development i.e. personnel department which performs the function likepersonnel administratior , wages, &salary administration, staffing ,training, motivation,industrial relation ,recruitment & Selection, personnel record and personnel audit. Thus we can say that thought giving full guidance, advice motivation, etc to theemployees and increasing their morale. Sumul Dairy has achieved its short term goalspromptly and built the structure for long time objective. Due to the effiency andcompetency of HRD manager, there has been no strike in Sumul Dairy, right itsestablishment and employees are promptly satisfied with the job, which has been offeredto him. 85 | P a g e
  86. 86. ORANIZATION STRUCTURE 86 | P a g e
  87. 87. Co-operative Dairy Structure The Co-operative Act was passed in 1961.The co-operative rules under the GujaratState Co-operative Act in 1965. The whole system is as follows: NCDFI (National Co-operative Dairy Federation of India Ltd.) GCMMF (Gujarat Co-operative Milk Marketing Federation Ltd.) UNIONS (Here SUMUL, Surat) Primary Units (Here DCS)Individual Producer (e.g. the farmer who supplied milk to the DCS) NCDFI is the national level Dairy Federation of India, with its HQ at Anand, Gujarat.This controls the vital aspects of National level marketing, say the supplies of milk andmilk by-products to the Defense Forces, etc. It co-ordinates the dairy co-operativeactivities across the country. The State level Federation, namely GCMMF has the basic purpose of coordinatingthe various state level unions. Besides providing the technical help and requirements ofthe Unions, they also help in their marketing efforts. Also they act as the liaison betweenthe state Unions and NCDFI. 87 | P a g e
  88. 88. Objective“To Study the Satisfaction Of customer towards Sumul” 88 | P a g e
  89. 89. 89 | P a g e
  90. 90. 90 | P a g e
  91. 91. INDEXNo. Contents Page NO.1. Introduction 742. Hierarchy of Finance Department 753. Balance Sheet Data 764. Swot Analysis of Indian Dairy 77 INTRODUCTION 91 | P a g e
  92. 92. Finance management is most and very important for anyindustry or company. Company gets finance by capital sharesand debentures. The dairy has to keep control over the out howand the inflow by investing the funds or the cash which allgives the return at particular time and the best return.Financial Management: Finance is the blood of business. The business can not runfor this finance management. The finance planning indicatesthat the dairy’s growth performance, investment andrequirement of funds during a given period of time. The units istaking loans and other financial help from the banks like as,  Bank of Baroda  State Bank of India  H.D.F.C. Bank 92 | P a g e
  93. 93. Hierarchy of Finance Department 93 | P a g e
  94. 94. Balance sheet data • Comparative analysis means after some period company analyzing its financial report current year figure with the past years figure . • With the help of comparative analyzing company aware about it financial position. • Some balance sheet data are as follows: Liabilities Amount Assets AmountAuthorized Share 10,00,00,000 Assets 42,72,01,141CapitalShare Capital (Issued 4,23,67,200 Advances & 32,96,97,582fully paid up.) other assetsDebenture Redeemable 4,54,500 Stock 48,05,07,794Reserve fund & other 16,85,26,228 Cash & bank 95,92,51,961fundsLoans 42,32,87,520 Investments 4,97,46,578Current liabilities 1,59,04,09,166 Net Profit 2,13,60,442Profit & Loss A/C. 2,13,60,442Total 2,34,64,05,054 Total 2,34,64,05,054 94 | P a g e
  95. 95. SWOT Analysis of Indian dairy  Strengths: • Demand profile: Absolutely optimistic. • Margins: Quite reasonable, even on packed liquid milk. • Flexibility of product mix: Tremendous. With balancing equipment, you can keep on adding to your product line. • Availability of raw material: Abundant. Presently, more than 80 per cent of milk produced is flowing into the unorganized sector, which requires proper canalization. • Technical manpower: Professionally-trained, technical human resource pool, built over last 30 years.  Weaknesses: • Perishability: Pasteurization has overcome this weakness partially. UHT gives milk long life. Surely, many new processes will follow to improve milk quality and extend its shelf life. • Lack of control over yield: Theoretically, there is little control over milk yield. However, increased awareness of developments like embryo transplant, artificial insemination and properly managed animal husbandry practices, coupled with higher income to rural milk producers should automatically lead to improvement in milk yields. • Logistics of procurement: Woes of bad roads and inadequate transportation facility make milk procurement problematic. But with the overall economic improvement in India, these problems would also get solved. 95 | P a g e
  96. 96. • Problematic distribution: Yes, all is not well with distribution. But then if ice creams can be sold virtually at every nook and corner, why can’t we sell other dairy products too? Moreover, it is only a matter of time before we see the emergence of a cold chain linking the producer to the refrigerator at the consumer’s home! • Competition: With so many newcomers entering this industry, competition is becoming tougher day by day. But then competition has to be faced as a ground reality. The market is large enough for many to carve out their niche.  Opportunities: "Failure is never final, and success never ending”. Dr Kurien bears out this statementperfectly. He entered the industry when there were only threats. He met failure head-on,and now he clearly is an example of ‘never ending successes! If dairy entrepreneurs arelooking for opportunities in India, the following areas must be tapped: • Value addition: There is a phenomenal scope for innovations in product development, packaging and presentation. Given below are potential areas of value addition: o Steps should be taken to introduce value-added products like shrikhand, ice creams, paneer, khoa, flavored milk, dairy sweets, etc. o Addition of cultured products like yoghurt and cheese lend further strength - both in terms of utilization of resources and presence in the market place. o A lateral view opens up opportunities in milk proteins through casein, caseinates and other dietary proteins, further opening up export opportunities. o Yet another aspect can be the addition of infant foods, geriatric foods and nutritionals. 96 | P a g e
  97. 97. • Export potential: Efforts to exploit export potential are already on. Amul is exporting to Bangladesh, Sri Lanka, Nigeria, and the Middle East. Following the new GATT treaty, opportunities will increase tremendously for the export of agri- products in general and dairy products in particular.  Threats: Milk vendors, the un-organized sector: Today milk vendors are occupying the prideof place in the industry. Organized dissemination of information about the harm that theyare doing to producers and consumers should see a steady decline in their importance. The study of this SWOT analysis shows that the ‘strengths’ and ‘opportunities’ faroutweigh ‘weaknesses’ and ‘threats’. Strengths and opportunities are fundamental andweaknesses and threats are transitory. Any investment idea can do well only when youhave three essential ingredients: entrepreneurship (the ability to take risks), innovativeapproach (in product lines and marketing) and values (of quality/ethics). The Indian dairy industry, following its delicensing, has been attracting a largenumber of entrepreneurs. Their success in dairying depends on factors such as an efficientyet economical procurement network, hygienic and cost-effective processing facilities andinnovativeness in the market place. All that needs to be done is: to innovate, convertproducts into commercially exploitable ideas. All the time keep reminding yourself:Benjamin Franklin discovered electricity, but it was the man who invented the meter thatreally made the money! 97 | P a g e
  98. 98. Findings/ConclusionsFrom the analysis of data, the study found the following points related to satisfaction ofcustomer of SUMUL: • Majority of the customer are satisfied with Sumul products due to the non availability of other brand. • Only 40.83% customer visit dairy parlor regularly and 35% customer visit sometime. • About 71.67% customers get their required items every time. While others can not get. • 63.33% customer feel that quality is good than other brands products. • About 42.50% customers think that product price is higher than other competitor’s price. • 41.67% customer prefers Amul brand product but 65.83% customer feel more satisfaction from Sumul products. • About 20% customer put more emphasize on price & 54.17% customer put more emphasize on quality while they going to purchase products. • At final I found that 31.67% feet that Sumul is very good brand, 44.17% feel that its good brand than others. 98 | P a g e
  99. 99. SUGGESTION I provide following suggestion to SUMUL with the help of opinion collected fromcustomers: • The first and very essential suggestion I want to say that company should make an effective marketing plan. • As per customers income level product price should be set at that level which can be affordable by consumer. • Quality should be improving as compare to competitors products. • Distribution network should be strong. • Improving product range with quality. • Improve product awareness in customer’s mind. • Try to expand business out side Gujarat region. 99 | P a g e
  100. 100. • Parlor should open 24x7. • Starting to produce all those products which Amul or other competitor provides. • Improve in product life period with the use of latest technologies. • Increase awareness in customer’s mind. • Make effective planning to sale product. REFERENCE MATIRIALS(A) Bibliography  Books Marketing management, Prentice Hall of India private. Ltd, New Delhi. Cooper Donald R. & Pamela s. Schindler, (2003) Business Research methods, Tata Mc Graw-Hill publishing company Ltd, New Delhi Gupta S.P. & M.P.Gupta, (2005) Business statistics, Sultan Chand & Sons, New Delhi.  Websites 1. 2. www.surat 100 | P a g e
  101. 101. 3. www.indiadairy.com4. www.amuldairy.com6. 101 | P a g e
  102. 102. (B)PHOTOGRAPHSPRODUCTS OF SUMUL www.sumul.coop102 | P a g e
  103. 103. AwArds103 | P a g e