Merrell In India

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Brand Launch of Merrell - World's best outdoor shoes from USA in India.

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Merrell In India

  1. 1. Merrell in India
  2. 2. Lasu Launch of Merrell Footwear in India World’s Best Outdoor Performance Brand of Shoes from USA 18-20 July 2008
  3. 3. Launch Event Venue: Viraat Khai A place 25 Kms away from Mussorie – a popular hill station in the hills of Uttarakhand. 18 – 20 July 2008 Participant Group: Journalists, Photo Journalists, TV Crew, Company Officials & Outdoor Trainers.
  4. 4. Images of Viraat Khai
  5. 5. Invitation for Launch of Merrell
  6. 6. Journey to Viraat Khai
  7. 7. Journey to Viraat Khai
  8. 8. Journey to Viraat Khai
  9. 9. Branding at the Camp Site 40 Feet Wide Merrell Flex banner at the Site Floor Stickers
  10. 10. Branding at the Camp Site Two Big Vertical Banner at the Site
  11. 11. Branding at the Camp Site Flags and Banners at the Site
  12. 12. Merrell Floor Stickers
  13. 13. Merrell Kit for the participants Merrell Bags Merrell CD’s Merrell Caps Merrell T-shirts branding
  14. 14. Merrell Display Stand
  15. 15. Merrell T-Shirts
  16. 16. Welcome Banner at Viraat Khai
  17. 17. Briefing at the Camp
  18. 18. Product Display at the Site
  19. 19. Press Conference Site Vikas Bagga – VP Mktg & Corp. Affairs Dharmendra Gupta – Manager Marketing
  20. 20. Rappeling Going for Rappelling Instructor giving tips to outdoor enthusiasts Outdoor enthusiast at “work” Outdoor enthusiast at “ work”
  21. 21. Bonfire at camp on Day 1
  22. 22. Treasure Hunting on Day 2 Briefing of team leaders Leaving for Treasure Hunting Teams Ready to Hunt Hunt begins
  23. 23. Treasure Hunting on Day 2 Hunting for Clues Excitement on getting the first Clue !
  24. 24. Treasure Hunting on Day 2 Winning Team on Cloud Nine !! Got the Clue !
  25. 25. Mountain Biking on Day 2 Getting ready for Biking Biking unleashed Biking Enthusiast Down the ridge
  26. 26. Bridge Slithering on Day 3 Perched High It’s fun out there Ready to Descend The First Leap
  27. 27. Merrell Outdoor Kit
  28. 28. Images from the Camp Site
  29. 29. PR Impact
  30. 30. Hindustan Times 27 August 2008
  31. 31. The Financial Express 27 September 2008 24 August 2008
  32. 32. Metro Now 28 July 2008
  33. 33. Mail Today 27 July 2008
  34. 34. The Statesman Date 27 July 2008
  35. 35. Mid Day Date 08 August 2008
  36. 36. The Hindu Business Line 23 July 2008
  37. 37. Free Press Journal 24 August 2008
  38. 38. Images Business of Fashion 24 August 2008
  39. 39. Swagat Magazine October 2008
  40. 40. Swagat Magazine October 2008
  41. 41. Swagat Magazine October 2008
  42. 42. Swagat Magazine October 2008
  43. 43. Business World 18 August 2008
  44. 44. Business World 18 August 2008
  45. 45. T3-Infomedia August 2008
  46. 46. M-Magazine September 2008
  47. 47. M-Magazine September 2008
  48. 48. The Hindu Business Line 06 July 2008
  49. 49. Images Business of Fashion 06 July 2008
  50. 50. Hindustan Times 02 September 08
  51. 51. Images Retailing 22 July 2008
  52. 52. DNA (IANS) 22 July 2008
  53. 53. Merrell Instore Communication & Merchandise Display
  54. 54. Walk in M&B New Delhi - GK I Store
  55. 55. Walk in M&B New Delhi - GK I Store
  56. 56. Walk in M&B New Delhi – Rajouri Garden
  57. 57. Walk in M&B New Delhi – Rajouri Garden
  58. 58. A regular Merrell wall display panel at Walk in M&B Stores
  59. 59. Shoppers Stop (Foot Fair) New Delhi – Rajouri Garden
  60. 60. Shoppers Stop (Foot Fair) Noida – The Great India Place
  61. 61. Shoppers Stop (Foot Fair) Noida – The Great India Place
  62. 62. Newspaper Joint Promotions Scheme – Footwear Fiesta Newspaper Ad in a TOI New Delhi Newspaper Ad in a TOI Mumbai
  63. 63. Newspaper Joint Promotions Scheme – Footwear Fiesta Newspaper Ad in a TOI Bangalore Newspaper Ad in a TOI Chandigarh
  64. 64. Joint Promotion Communication at Store Graffiti, Danglers, Dropdown boxes brandings at the participating store
  65. 65. Joint Promotion Communication at Store Display of Gifts from all brands <ul><li>Display of merrell Gifts (windcheater) at the Participating Store </li></ul>
  66. 66. <ul><li>Drop down on glass façade at the participating store </li></ul>Joint Promotion Communication at Store
  67. 67. Hi-Blitz Inflight and Hi-Blitz Nov’08 Issue
  68. 68. CineBlitz Nov’08 Issue
  69. 69. OK Nov’08 Issue
  70. 70. Elle Nov’08
  71. 71. Cosmopolitan Nov’ 08 Issue
  72. 72. Top Gear Nov’08 Issue
  73. 73. T3 – The Gadget Magazine Nov’ 08 Issue
  74. 74. Images Business of Fashion Nov’ 08 Issue
  75. 75. Thanks Team M&B

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