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Reflections on the 2013 AIGA Annual Conference

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More than 1,800 professionals and students came from all across the country to the Minneapolis Convention Center, one of the largest in their 100-year history. Being surrounded by a lot of talented people reminds me why being a designer is the best job on the planet. These are my reflections on the 3-day conference.

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Reflections on the 2013 AIGA Annual Conference

  1. 1. 2013 AIGA Annual Conference Head, Hand, Heart
  2. 2. 16 sessions 50 speakers
  3. 3. HEART: Peer-Reviewed Panel Presentations
  4. 4. Engage other media. Dori Griffin University of Southern Mississippi
  5. 5. Gary Roznac Columbia College Millennials are not predisposed to seeking problems.
  6. 6. We need to spark curious motivation. Andrea Marks Oregon State University
  7. 7. Collaborate to make change. Pamela Napier & Terry Wada Herron School of Art & Design
  8. 8. Pamela Napier & Terry Wada Herron School of Art & Design
  9. 9. Andre Murnieks University of Notre Dame Create movie trailers to sell a project.
  10. 10. HAND: Peer-Reviewed Panel Presentations
  11. 11. Cassie Hester & Joey Hannaford University of Western Georgia Play is an important part of creative process.
  12. 12. The medium is the message. Sherry Saunders Lamar University
  13. 13. We learn by being physical. Erica Chaikin University of Houston 13
  14. 14. Suzanne Powney Mississippi State University Roselynn Newton Texas State University 15 Letterpress helped with craftsmanship, DIY and history.
  15. 15. More diversity among disciplines. Sherry Blankenship 16
  16. 16. Non-Educator Part of the Program
  17. 17. Plan your work, work your plan. Dave Fellman 18
  18. 18. The color of truth is gray. Eric Baker Eric Baker Design 19
  19. 19.   …when you make something no one hates, no one loves it. Tibor Kalman
  20. 20. Pick two of three, why not all three? Andrew Blauvelt Walker Art Center 21
  21. 21. Stay wildly ambitious. Stop thinking you're special. Focus on your career. Nicole Jacek NJ(LA™) 22
  22. 22. George Lois 23 Catch their eye. Warm their heart. Cause to act.
  23. 23. Adobe Muse Adobe DPS Terry White Adobe's Worldwide Design Evangelist 24
  24. 24. History rhymes. Kurt Andersen 25
  25. 25. A dockworker of Toulon, Honoré Maffei, who had shot six rounds at his niece, was more than half lynched. 26
  26. 26. I found the circus. Paulina Reyes Mother New York 29
  27. 27. Work on your work. Danny Yount 30
  28. 28. Take the listener on a journey. Eve Claxton StoryCorps 31
  29. 29. Made it personal Kept it short Tells the story in a sequence Rich details Stay focused
  30. 30. Save the Children effect Darth Vader toothbrush Blood Pressure effect
  31. 31. People matter most Randy Hunt Etsy 35
  32. 32. “Dog fooding” It’s about how people feel Use instinct and empathy Short. Iterative. Measureable.
  33. 33. Jason Fulford & Tamara Shopsin Some of the best feedback we get from one another is negative.
  34. 34. 38
  35. 35. Leyla Acaroglu Everything we do impacts something else
  36. 36. 40
  37. 37. Turn curiosity into courage Leyla Acaroglu
  38. 38. Parody is a wonderful tool. J.J. Sedelmaier 42
  39. 39. Play and creativity go hand in hand. Nicole Lazzaro 43
  40. 40. Easy fun = curiosity Hard fun = fiero People fun = amusement Serious fun = excitement
  41. 41. Turn complexity into clarity. Steve Duenes & Matthew Erickson 45
  42. 42. David Kwong 46 I cannot begin to explain what I experienced.
  43. 43. Do what you love. Alissa Walker 47
  44. 44. Engage and delight. Steve Duenes & Matthew Erickson 48
  45. 45. Julie, Jacky, Jeremy 50 Innovation is relative to your audience.
  46. 46. Jennifer Kinon & Bobby Martin Original Champions of Design 52 Strategy and design are inseparable.
  47. 47. Design is in service of others. Margaret Gould Stewart Facebook 53
  48. 48. 54
  49. 49.   To me, the computer is just another tool. It’s like a pen. You have to have a pen, and to know penmanship, but neither will write a book for you. Red Burns 55
  50. 50. Be open to change Make it about people, not technology Be humble Be joyful
  51. 51. Aaron Draplin Draplin Design Company 57 Say yes maybe a little more than you say no.
  52. 52. Do good work for good people. Aaron Draplin Draplin Design Company 58
  53. 53. Andrew Blauvelt Walker Art Center
  54. 54. Thank you. @dharder dh@dharder.com

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