Danielle Hamilton & Lauren Williams<br />McDonald’s Meets Foursquare<br />
<ul><li>Foursquare has over 2 million users around the world
Averages about 2,000 check-ins per day</li></ul>About<br />
<ul><li>To attract attention of customers and media by offering incentives</li></ul>Purpose<br />
<ul><li>To increase foot traffic to stores
Achieve more business by taking advantage of “Foursquare Day” (4/16)</li></ul>Objectives<br />
<ul><li>Engage target audience by use of a popular social media outlet
Geared towards all who regularly check-in to Foursquare
Utilized Foursquare to generate national publicity and increase sales
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McDonalds meets foursquare

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McDonalds meets foursquare

  1. 1. Danielle Hamilton & Lauren Williams<br />McDonald’s Meets Foursquare<br />
  2. 2.
  3. 3. <ul><li>Foursquare has over 2 million users around the world
  4. 4. Averages about 2,000 check-ins per day</li></ul>About<br />
  5. 5. <ul><li>To attract attention of customers and media by offering incentives</li></ul>Purpose<br />
  6. 6. <ul><li>To increase foot traffic to stores
  7. 7. Achieve more business by taking advantage of “Foursquare Day” (4/16)</li></ul>Objectives<br />
  8. 8. <ul><li>Engage target audience by use of a popular social media outlet
  9. 9. Geared towards all who regularly check-in to Foursquare
  10. 10. Utilized Foursquare to generate national publicity and increase sales
  11. 11. Advertised “Foursquare Day” on Twitter
  12. 12. Offered incentive:100 randomly distributed gift cards of either $5 or $10</li></ul>Programming<br />
  13. 13. <ul><li>PROS:
  14. 14. cost was only$1000
  15. 15. Increase of check-ins on Foursquare by 719 check-ins
  16. 16. After this day, 600,000 individuals opted to follow and fan them on mutliple social media sites
  17. 17. There was a 33% rise in check-in traffic around the world
  18. 18. Over 50 articles were written regarding this campaign</li></ul>Evaluation of Campaign<br />
  19. 19. <ul><li>CONS:
  20. 20. It could not be confirmed whether or not every individual who checked-in actually made a purchase
  21. 21. There were only those 100 gifts cards that were offered so clearly not everyone was guaranteed to receive one
  22. 22. Not as many social media users are familiar with Foursquare as compared to Twitter or Facebook
  23. 23. 500 million people have a FB
  24. 24. Twitter has 106 million users</li></ul>Evaluation of Campaign<br />
  25. 25. <ul><li>Overall this campaign between McDonald’s and Foursquare was successful for what they wanted to achieve
  26. 26. It increased traffic to both McDonald’s stores and to the Foursquare site on 4/16 (Foursquare Day)
  27. 27. However, only on this day, and the 2 days following, did the check-ins on Foursquare and McDonald’s visitations peak</li></ul>Evaluation of Campaign<br />
  28. 28. <ul><li>Would have been more beneficial to include Facebook “places” along with Twitter and Foursquare
  29. 29. Bigger and better incentives…and more of them!</li></ul>Personal Evaluation<br />

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