Integrating Social Media Mktg Mix Pc Sc

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As a product manager, you are given the job to execute and deliver on your company's marketing strategy and goals. Based on your budget, you are provided with an arsenal of tactics. Traditional outbound marketing tactics have included radio, TV, print and even PR. However, now these tactics may not always be as effective from an ROI standpoint without including Social Media elements.

When implemented correctly, Social Media can increase your brand awareness, increase market share and sales. This is accomplished by interacting and listening to your customers and even by building online communities with an inbound approach. So how does one implement Social Media? Where do you start?

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Integrating Social Media Mktg Mix Pc Sc

  1. 1. Integrating Social Media with your Traditional Marketing Mix By Deepak Gupta Product Camp So Cal 2/27/2010
  2. 2. Integrating Social Media with your Traditional Marketing Mix <ul><li>As a product manager, you are given the job to execute and deliver on your company’s marketing strategy and goals. And based on your budget, you are provided with an arsenal of traditional tactics: </li></ul>Radio TV Print PR
  3. 3. Integrating Social Media with your Traditional Marketing Mix <ul><li>In today’s world, these tactics may not be as effective from an ROI standpoint without including Social Media elements: </li></ul>
  4. 4. Integrating Social Media with your Traditional Marketing Mix <ul><li>Some Social Media elements include: </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>LinkedIn </li></ul><ul><li>FaceBook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Blog/RSS </li></ul><ul><li>Google AdWords </li></ul><ul><li>Many others including DIGG, StumbleUpon </li></ul>
  5. 5. Integrating Social Media with your Traditional Marketing Mix <ul><li>When implemented correctly, Social Media can: </li></ul><ul><li>Help build your brand and increase awareness </li></ul><ul><li>Increase market share </li></ul><ul><li>Increase sales </li></ul><ul><li>Help you listen to your consumers </li></ul><ul><li>Engage in meaningful conversations with your consumers </li></ul><ul><li>Build online communities </li></ul><ul><li>Let’s look at this a bit more . . . . </li></ul>
  6. 6. Integrating Social Media with your Traditional Marketing Mix <ul><li>The Conversation: </li></ul>
  7. 7. Integrating Social Media with your Traditional Marketing Mix <ul><li>Inbound marketing is key to successful Social Media implementation: </li></ul><ul><li>Offer original content </li></ul><ul><li>Offer compelling content </li></ul><ul><li>Call to action </li></ul><ul><li>Make your information shareable </li></ul><ul><li>Provide a reason for consumers to care about you </li></ul><ul><li>Educate your consumers </li></ul>
  8. 8. Integrating Social Media with your Traditional Marketing Mix <ul><li>So, how does one implement Social Media? </li></ul>I leave it up to you.

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