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As a product manager, you are given the job to execute and deliver on your company's marketing strategy and goals. Based on your budget, you are provided with an arsenal of tactics. Traditional outbound marketing tactics have included radio, TV, print and even PR. However, now these tactics may not always be as effective from an ROI standpoint without including Social Media elements.
When implemented correctly, Social Media can increase your brand awareness, increase market share and sales. This is accomplished by interacting and listening to your customers and even by building online communities with an inbound approach. So how does one implement Social Media? Where do you start?