How to triple your ezine opt ins with a squeeze page -- slideshare

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A squeeze page is a landing page with one purpose -- convince the visitor to enter her name and email address to join your list and/or receive your giveaway. It's possible to create an effective squeeze page without harming your traffic volume or SEO efforts. Here are the 10 essential components you need to create an effective squeeze page for your ezine:

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How to triple your ezine opt ins with a squeeze page -- slideshare

  1. 1. How to Triple Your Ezine Opt-ins With a Squeeze Page<br />www.IntrovertMarketingToolkit.com<br />
  2. 2. A squeeze page is a one-page site, or a landing page on a site, that has one call to action: convince the visitor to enter her name and email address to join your list and/or receive your giveaway. <br />www.IntrovertMarketingToolkit.com<br />
  3. 3. On a traditional squeeze page, the visitor has only one option -- to part with her name and email address to opt into your list.<br />www.IntrovertMarketingToolkit.com<br />
  4. 4. This is how the squeeze page term was coined, as the visitor is "squeezed" for her contact information to permit her to continue into the site.<br />www.IntrovertMarketingToolkit.com<br />
  5. 5. Rather than using a squeeze page as the home page of a site, you can instead place a hidden squeeze page on the site where the top navigation links are still visible but the page isn't listed and can't be accessed via the site navigation menu. Instead, it’s accessed through a unique URL that is forwarded to that page. <br />www.IntrovertMarketingToolkit.com<br />
  6. 6. While the invitation to bypass the opt-in box isn't quite as obvious to the visitor, a method of bypassing the opt-in box is still available to visitors with the availability of your site’s navigation links on that page. <br />www.IntrovertMarketingToolkit.com<br />
  7. 7. Here are the 10 essential components you need to create an effective squeeze page for your ezine.<br />www.IntrovertMarketingToolkit.com<br />
  8. 8. Tip #1: Domain Name<br />www.IntrovertMarketingToolkit.com<br />
  9. 9. Tip #1: Domain Name<br /><ul><li>Pick a compelling domain name that accurately describes the result of opting into your list.</li></ul>www.IntrovertMarketingToolkit.com<br />
  10. 10. Tip #1: Domain Name<br /><ul><li>Pick a compelling domain name that accurately describes the result of opting into your list.
  11. 11. Forward this domain to a hidden page on your site that is not accessible via your navigation menu. </li></ul>www.IntrovertMarketingToolkit.com<br />
  12. 12. Tip #1: Domain Name<br /><ul><li>Pick a compelling domain name that accurately describes the result of opting into your list.
  13. 13. Forward this domain to a hidden page on your site that is not accessible via your navigation menu.
  14. 14. Don't mask the domain when you forward it.</li></ul>www.IntrovertMarketingToolkit.com<br />
  15. 15. Tip #1: Domain Name<br /><ul><li>Pick a compelling domain name that accurately describes the result of opting into your list.
  16. 16. Forward this domain to a hidden page on your site that is not accessible via your navigation menu.
  17. 17. Don't mask the domain when you forward it.
  18. 18. If you use this domain in your resource box when you syndicate your articles, you reap the rewards of strong inbound links from high-traffic article directories, which won’t happen if you mask the domain name.</li></ul>www.IntrovertMarketingToolkit.com<br />
  19. 19. Tip #2: Client Attraction Device<br />www.IntrovertMarketingToolkit.com<br />
  20. 20. Tip #2: Client Attraction Device<br /><ul><li>A Client Attraction Device is an electronic download that helps solve a major issue faced by your target market. </li></ul>www.IntrovertMarketingToolkit.com<br />
  21. 21. Tip #2: Client Attraction Device<br /><ul><li>A Client Attraction Device is an electronic download that helps solve a major issue faced by your target market.
  22. 22. Many savvy online business owners put several electronic downloads together into a kit for their giveaway, as the expectations have increased as to what visitors expect when exchanging their contact info for free information.</li></ul>www.IntrovertMarketingToolkit.com<br />
  23. 23. Tip #3: Graphic of Giveaway <br />www.IntrovertMarketingToolkit.com<br />
  24. 24. Tip #3: Graphic of Giveaway <br /><ul><li>The adage of "a picture is worth a thousand words" rings quite true in the Internet marketing world. </li></ul>www.IntrovertMarketingToolkit.com<br />
  25. 25. Tip #3: Graphic of Giveaway <br /><ul><li>The adage of "a picture is worth a thousand words" rings quite true in the Internet marketing world.
  26. 26. Therefore, have a graphic representation created of your giveaway, as that increases the perceived value of what you're offering.</li></ul>www.IntrovertMarketingToolkit.com<br />
  27. 27. Tip #4: Value of Giveaway<br />www.IntrovertMarketingToolkit.com<br />
  28. 28. Tip #4: Value of Giveaway<br /><ul><li>Placing a monetary value on your giveaway is another strategy to enhance the importance of this free item in the eyes of your visitors. </li></ul>www.IntrovertMarketingToolkit.com<br />
  29. 29. Tip #4: Value of Giveaway<br /><ul><li>Placing a monetary value on your giveaway is another strategy to enhance the importance of this free item in the eyes of your visitors.
  30. 30. Don't be outrageous in your pricing -- determine what you might actually charge for your giveaway if you were selling it as a product on your site.</li></ul>www.IntrovertMarketingToolkit.com<br />
  31. 31. Tip #5: Compelling Headline<br />www.IntrovertMarketingToolkit.com<br />
  32. 32. Tip #5: Compelling Headline<br /><ul><li>A compelling headline will grab your reader's attention and convince him to hang out long enough to finish reading the content on your squeeze page. </li></ul>www.IntrovertMarketingToolkit.com<br />
  33. 33. Tip #5: Compelling Headline<br /><ul><li>A compelling headline will grab your reader's attention and convince him to hang out long enough to finish reading the content on your squeeze page.
  34. 34. Appealing to some emotion of the visitor is the most effective way to construct a compelling headline, like fear of loss, greed, vanity, lust, pride, envy, laziness...you get the idea.</li></ul>www.IntrovertMarketingToolkit.com<br />
  35. 35. Tip #6: Captivating Copy <br />www.IntrovertMarketingToolkit.com<br />
  36. 36. Tip #6: Captivating Copy <br /><ul><li>In order to convince the visitors to opt into your list, you must answer the "WIIFM" question, or "What's In It For Me?" </li></ul>www.IntrovertMarketingToolkit.com<br />
  37. 37. Tip #6: Captivating Copy <br /><ul><li>In order to convince the visitors to opt into your list, you must answer the "WIIFM" question, or "What's In It For Me?"
  38. 38. Take a page out of the copy writing playbook and essentially create a short sales letter on your squeeze page. </li></ul>www.IntrovertMarketingToolkit.com<br />
  39. 39. Tip #6: Captivating Copy <br /><ul><li>In order to convince the visitors to opt into your list, you must answer the "WIIFM" question, or "What's In It For Me?"
  40. 40. Take a page out of the copy writing playbook and essentially create a short sales letter on your squeeze page.
  41. 41. Outline the benefits they'll receive if they opt into your list for the giveaway.</li></ul>www.IntrovertMarketingToolkit.com<br />
  42. 42. Tip #7: Enhance with Audio and Video <br />www.IntrovertMarketingToolkit.com<br />
  43. 43. Tip #7: Enhance with Audio and Video <br /><ul><li>Record a quick audio or video that convinces your visitors that your giveaway is something that they cannot live without. </li></ul>www.IntrovertMarketingToolkit.com<br />
  44. 44. Tip #7: Enhance with Audio and Video <br /><ul><li>Record a quick audio or video that convinces your visitors that your giveaway is something that they cannot live without.
  45. 45. Verbally instruct them how to opt into your list.</li></ul>www.IntrovertMarketingToolkit.com<br />
  46. 46. Tip #8: Testimonials <br />www.IntrovertMarketingToolkit.com<br />
  47. 47. Tip #8: Testimonials <br /><ul><li>Reading glowing reviews of how others liked the giveaway will often serve as the deciding factor to get a visitor to take action to request your giveaway.</li></ul>www.IntrovertMarketingToolkit.com<br />
  48. 48. Tip #8: Testimonials <br /><ul><li>Reading glowing reviews of how others liked the giveaway will often serve as the deciding factor to get a visitor to take action to request your giveaway.
  49. 49. Request written, audio, or video testimonials from others who've received your Client Attraction Device. </li></ul>www.IntrovertMarketingToolkit.com<br />
  50. 50. Tip #8: Testimonials <br /><ul><li>Reading glowing reviews of how others liked the giveaway will often serve as the deciding factor to get a visitor to take action to request your giveaway.
  51. 51. Request written, audio, or video testimonials from others who've received your Client Attraction Device.
  52. 52. Testimonials go a long way in convincing visitors that opting into your list is worth their time and energy.</li></ul>www.IntrovertMarketingToolkit.com<br />
  53. 53. Tip#9: Opt-in Box <br />www.IntrovertMarketingToolkit.com<br />
  54. 54. Tip#9: Opt-in Box <br /><ul><li>You need an email marketing service to help you create an opt-in box to capture your visitor's name and primary email address. </li></ul>www.IntrovertMarketingToolkit.com<br />
  55. 55. Tip#9: Opt-in Box <br /><ul><li>You need an email marketing service to help you create an opt-in box to capture your visitor's name and primary email address.
  56. 56. If you plan on doing direct mail marketing in the future, request their mailing address and phone number as optional fields in the opt-in box.</li></ul>www.IntrovertMarketingToolkit.com<br />
  57. 57. Tip #10: Informed opt-in<br />www.IntrovertMarketingToolkit.com<br />
  58. 58. Tip #10: Informed opt-in<br /><ul><li>Let visitors know that they will receive a complimentary subscription to your ezine when they opt into your list. </li></ul>www.IntrovertMarketingToolkit.com<br />
  59. 59. Tip #10: Informed opt-in<br /><ul><li>Let visitors know that they will receive a complimentary subscription to your ezine when they opt into your list.
  60. 60. Give them a bit of info about your ezine, like how often you publish it. You may want to create a graphic image of your ezine to add to this page, as well.</li></ul>www.IntrovertMarketingToolkit.com<br />
  61. 61. A squeeze page for your ezine is an effective way to triple the opt-in rate to your email marketing list. <br />Follow these 10 steps to skyrocket the size of your list today!<br />www.IntrovertMarketingToolkit.com<br />
  62. 62. Learn the 9 Internet Marketing Secrets that Help Introverts Get More Clients (and Make More Sales) Than You Ever Thought Possible Without Sacrificing Your Introverted Soul!<br />If you're frustrated, confused, and think you'll never be successful in getting clients online, you need to enroll in this free ecourse.<br />www.IntrovertMarketingToolkit.com<br />

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