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How To Become Your Industry's Leading Expert In 30 Days

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Many solo service professionals wonder how they will ever become known in their industry, given the easy access to the abundance of information found online. How do you create trust and authenticity with your target market and be seen as a real, true expert rather than as a sham? One of the easiest and quickest ways to do this is by interviewing experts in your industry. Here are the 10 steps you can follow to help you become your industry's leading expert in 30 days by conducting expert interviews:

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How To Become Your Industry's Leading Expert In 30 Days

  1. 1. How to Become Your Industry's Leading Expert in 30 Days www.TurbochargeYourOnlineMarketing.com
  2. 2. Many online solo service professionals wonder how they will ever become known in their industry, given the easy access to the abundance of information found online www.TurbochargeYourOnlineMarketing.com
  3. 3. Almost everyone claims to be an expert, so it stands to reason that some percentage of that group are charlatans. www.TurbochargeYourOnlineMarketing.com
  4. 4. How do you create trust and authenticity with your target market? www.TurbochargeYourOnlineMarketing.com
  5. 5. <ul><li>Interview experts in your industry </li></ul>How do you create trust and authenticity with your target market? www.TurbochargeYourOnlineMarketing.com
  6. 6. <ul><li>Interview experts in your industry </li></ul>How do you create trust and authenticity with your target market? <ul><ul><ul><li>People pay big bucks to listen to or meet people like Mark Victor Hansen, Richard Branson, and Bill Gates </li></ul></ul></ul>www.TurbochargeYourOnlineMarketing.com
  7. 7. <ul><li>There are celebrity-caliber experts in every industry </li></ul><ul><li>Interview experts in your industry </li></ul>How do you create trust and authenticity with your target market? <ul><ul><ul><li>People pay big bucks to listen to or meet people like Mark Victor Hansen, Richard Branson, and Bill Gates </li></ul></ul></ul>www.TurbochargeYourOnlineMarketing.com
  8. 8. What results are gained from interviewing experts? www.TurbochargeYourOnlineMarketing.com
  9. 9. <ul><li>Celebrity factor rubs off on you </li></ul>What results are gained from interviewing experts? www.TurbochargeYourOnlineMarketing.com
  10. 10. <ul><li>You become a well-known expert, as well </li></ul><ul><li>Celebrity factor rubs off on you </li></ul>What results are gained from interviewing experts? www.TurbochargeYourOnlineMarketing.com
  11. 11. <ul><li>Helps you get your name out to thousands in your target market </li></ul><ul><li>You become a well-known expert, as well </li></ul><ul><li>Celebrity factor rubs off on you </li></ul>What results are gained from interviewing experts? www.TurbochargeYourOnlineMarketing.com
  12. 12. How to Become Your Industry's Leading Expert in 30 Days www.TurbochargeYourOnlineMarketing.com
  13. 13. Tip #1. Research your industry leaders and compelling topics www.TurbochargeYourOnlineMarketing.com
  14. 14. <ul><li>List 10-20 leading professionals in your industry. </li></ul>Tip #1. Research your industry leaders and compelling topics www.TurbochargeYourOnlineMarketing.com
  15. 15. <ul><li>List 3-5 of the most compelling topics or problems in your industry. </li></ul><ul><li>List 10-20 leading professionals in your industry. </li></ul>Tip #1. Research your industry leaders and compelling topics www.TurbochargeYourOnlineMarketing.com
  16. 16. <ul><li>List of your experts and topical areas and note who are experts in what areas. </li></ul><ul><li>List 3-5 of the most compelling topics or problems in your industry. </li></ul><ul><li>List 10-20 leading professionals in your industry. </li></ul>Tip #1. Research your industry leaders and compelling topics www.TurbochargeYourOnlineMarketing.com
  17. 17. Tip #2. Narrow your focus www.TurbochargeYourOnlineMarketing.com
  18. 18. <ul><li>Create a focus for your interviews </li></ul>Tip #2. Narrow your focus www.TurbochargeYourOnlineMarketing.com
  19. 19. <ul><li>Group your interviews into a theme that will resonate with your target market </li></ul><ul><li>Create a focus for your interviews </li></ul>Tip #2. Narrow your focus www.TurbochargeYourOnlineMarketing.com
  20. 20. Tip #3. Create your list of your top 5-10 favorites www.TurbochargeYourOnlineMarketing.com
  21. 21. Tip #3. Create your list of your top 5-10 favorites <ul><li>Organize list from most favorite to least favorite speaker </li></ul>www.TurbochargeYourOnlineMarketing.com
  22. 22. <ul><li>Create a goal of 7 speakers to interview </li></ul>Tip #3. Create your list of your top 5-10 favorites <ul><li>Organize list from most favorite to least favorite speaker </li></ul>www.TurbochargeYourOnlineMarketing.com
  23. 23. <ul><li>Begin working the list </li></ul><ul><li>Create a goal of 7 speakers to interview </li></ul>Tip #3. Create your list of your top 5-10 favorites <ul><li>Organize list from most favorite to least favorite speaker </li></ul>www.TurbochargeYourOnlineMarketing.com
  24. 24. Tip #4. Create a web page featuring your speakers <ul><li>Before contacting speakers, create a speaker web page </li></ul>www.TurbochargeYourOnlineMarketing.com
  25. 25. <ul><li>Feature your top 10 speakers and their speaking topic </li></ul>Tip #4. Create a web page featuring your speakers <ul><li>Before contacting speakers, create a speaker web page </li></ul>www.TurbochargeYourOnlineMarketing.com
  26. 26. <ul><li>Note which of the speakers are confirmed and which are still in negotiations. </li></ul><ul><li>Feature your top 10 speakers and their speaking topic </li></ul>Tip #4. Create a web page featuring your speakers <ul><li>Before contacting speakers, create a speaker web page </li></ul>www.TurbochargeYourOnlineMarketing.com
  27. 27. Tip #5. Invite them to be interviewed www.TurbochargeYourOnlineMarketing.com
  28. 28. Tip #5. Invite them to be interviewed <ul><li>Begin with an email invitation </li></ul>www.TurbochargeYourOnlineMarketing.com
  29. 29. <ul><li>Best bet -- call the expert </li></ul>Tip #5. Invite them to be interviewed <ul><li>Begin with an email invitation </li></ul>www.TurbochargeYourOnlineMarketing.com
  30. 30. <ul><li>Sign an agreement with your speakers </li></ul><ul><li>Best bet -- call the expert </li></ul>Tip #5. Invite them to be interviewed <ul><li>Begin with an email invitation </li></ul>www.TurbochargeYourOnlineMarketing.com
  31. 31. <ul><li>Set your interview date and time </li></ul><ul><li>Sign an agreement with your speakers </li></ul><ul><li>Best bet -- call the expert </li></ul>Tip #5. Invite them to be interviewed <ul><li>Begin with an email invitation </li></ul>www.TurbochargeYourOnlineMarketing.com
  32. 32. Tip #6. Create your list of questions or ask them for a program outline www.TurbochargeYourOnlineMarketing.com
  33. 33. Tip #6. Create your list of questions or ask them for a program outline <ul><li>Get speaker to tell you 3-5 things that someone will take away as a result of listening to the interview </li></ul>www.TurbochargeYourOnlineMarketing.com
  34. 34. <ul><li>Create a list of questions to send them on the topic on which they're being interviewed </li></ul>Tip #6. Create your list of questions or ask them for a program outline <ul><li>Get speaker to tell you 3-5 things that someone will take away as a result of listening to the interview </li></ul>www.TurbochargeYourOnlineMarketing.com
  35. 35. Tip #7. Conduct and record the interview www.TurbochargeYourOnlineMarketing.com
  36. 36. Tip #7. Conduct and record the interview <ul><li>Use a teleconference bridgeline or recording system </li></ul>www.TurbochargeYourOnlineMarketing.com
  37. 37. <ul><li>Interviews should not exceed 60 minutes </li></ul>Tip #7. Conduct and record the interview <ul><li>Use a teleconference bridgeline or recording system </li></ul>www.TurbochargeYourOnlineMarketing.com
  38. 38. Tip #8. Transcribe the audio and edit the audio www.TurbochargeYourOnlineMarketing.com
  39. 39. Tip #8. Transcribe the audio and edit the audio <ul><li>An edited audio will make for easier listening </li></ul>www.TurbochargeYourOnlineMarketing.com
  40. 40. Tip #8. Transcribe the audio and edit the audio <ul><li>An edited audio will make for easier listening </li></ul><ul><li>Edit out any hums or background noise </li></ul>www.TurbochargeYourOnlineMarketing.com
  41. 41. <ul><li>Add introductory music and outgoing music to the beginning and ending of the audio </li></ul>Tip #8. Transcribe the audio and edit the audio <ul><li>An edited audio will make for easier listening </li></ul><ul><li>Edit out any hums or background noise </li></ul>www.TurbochargeYourOnlineMarketing.com
  42. 42. <ul><li>Have the audios transcribed and save as PDF file </li></ul><ul><li>Add introductory music and outgoing music to the beginning and ending of the audio </li></ul>Tip #8. Transcribe the audio and edit the audio <ul><li>An edited audio will make for easier listening </li></ul><ul><li>Edit out any hums or background noise </li></ul>www.TurbochargeYourOnlineMarketing.com
  43. 43. Tip #9. Create a package www.TurbochargeYourOnlineMarketing.com
  44. 44. Tip #9. Create a package <ul><li>Make a decision about packaging and pricing </li></ul>www.TurbochargeYourOnlineMarketing.com
  45. 45. <ul><li>Offer the package of interviews in an electronic format or physical CD/print product, </li></ul>Tip #9. Create a package <ul><li>Make a decision about packaging and pricing </li></ul>www.TurbochargeYourOnlineMarketing.com
  46. 46. <ul><li>Sell the package or give it away </li></ul><ul><li>Offer the package of interviews in an electronic format or physical CD/print product, </li></ul>Tip #9. Create a package <ul><li>Make a decision about packaging and pricing </li></ul>www.TurbochargeYourOnlineMarketing.com
  47. 47. <ul><li>Have a graphic designed to represent the package </li></ul><ul><li>Sell the package or give it away </li></ul><ul><li>Offer the package of interviews in an electronic format or physical CD/print product, </li></ul>Tip #9. Create a package <ul><li>Make a decision about packaging and pricing </li></ul>www.TurbochargeYourOnlineMarketing.com
  48. 48. <ul><li>Have a CD cover and label designed </li></ul><ul><li>Have a graphic designed to represent the package </li></ul><ul><li>Sell the package or give it away </li></ul><ul><li>Offer the package of interviews in an electronic format or physical CD/print product, </li></ul>Tip #9. Create a package <ul><li>Make a decision about packaging and pricing </li></ul>www.TurbochargeYourOnlineMarketing.com
  49. 49. <ul><li>Determine how you're going to duplicate and ship the physical product </li></ul><ul><li>Have a CD cover and label designed </li></ul><ul><li>Have a graphic designed to represent the package </li></ul><ul><li>Sell the package or give it away </li></ul><ul><li>Offer the package of interviews in an electronic format or physical CD/print product, </li></ul>Tip #9. Create a package <ul><li>Make a decision about packaging and pricing </li></ul>
  50. 50. Tip #10. Interview the expert a second time and offer the completed interview package www.TurbochargeYourOnlineMarketing.com
  51. 51. <ul><li>Arrange for 2 nd interview </li></ul>Tip #10. Interview the expert a second time and offer the completed interview package www.TurbochargeYourOnlineMarketing.com
  52. 52. <ul><li>Arrange for 2 nd interview </li></ul>Tip #10. Interview the expert a second time and offer the completed interview package <ul><li>Offer package to speakers list </li></ul>www.TurbochargeYourOnlineMarketing.com
  53. 53. <ul><li>Speaker earns affiliate commission on packages sold </li></ul><ul><li>Arrange for 2 nd interview </li></ul>Tip #10. Interview the expert a second time and offer the completed interview package <ul><li>Offer package to speakers list </li></ul>www.TurbochargeYourOnlineMarketing.com
  54. 54. <ul><li>You’ve created a win-win situation for both you and your speaker </li></ul><ul><li>Speaker earns affiliate commission on packages sold </li></ul><ul><li>Arrange for 2 nd interview </li></ul>Tip #10. Interview the expert a second time and offer the completed interview package <ul><li>Offer package to speakers list </li></ul>www.TurbochargeYourOnlineMarketing.com
  55. 55. Begin to leverage your expertise by interviewing industry experts and watch your online business grow! www.TurbochargeYourOnlineMarketing.com
  56. 56. Learn the 7 Internet Marketing Secrets That Separate the Top 1% of Online Businesses from the Rest www.TurbochargeYourOnlineMarketing.com If you’re frustrated, confused, and looking for help in how to market and promote your service business online, you need to download this free ebook.

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