7 strategies to finding your target market on twitter

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The best way to use Twitter in your business is by having followers in your target market. Fewer followers that are members of your target market are much more useful to your business than lots of followers who come from everywhere. How do you find members of your target market on Twitter? Here are my top 5 strategies:

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7 strategies to finding your target market on twitter

  1. 1. Social Networking: 7 Strategies to Finding Your Target Market on Twitter http://www.IntrovertMarketingToolkit.com
  2. 2. Social networking using Twitter seems to be the most popular way to connect today. http://www.IntrovertMarketingToolkit.com
  3. 3. News agencies are using Twitter to keep their audience up-to-date, and local businesses are also jumping on the Twitter bandwagon as an immediate way to connect with their customers. http://www.IntrovertMarketingToolkit.com
  4. 4. How can you make the best use of Twitter in your business? http://www.IntrovertMarketingToolkit.com
  5. 5. <ul><li>By finding followers in your target market. </li></ul>How can you make the best use of Twitter in your business? http://www.IntrovertMarketingToolkit.com
  6. 6. <ul><li>By finding followers in your target market. </li></ul><ul><li>Don’t be swayed by email offers of things like &quot;10,000 Twitter followers in 60 seconds for only $19.95!&quot; </li></ul>How can you make the best use of Twitter in your business? http://www.IntrovertMarketingToolkit.com
  7. 7. <ul><li>By finding followers in your target market. </li></ul><ul><li>Don’t be swayed by email offers of things like &quot;10,000 Twitter followers in 60 seconds for only $19.95!&quot; </li></ul><ul><li>1000 followers that are members of your target market are more useful than 10,000 followers with nothing in common. </li></ul>How can you make the best use of Twitter in your business? http://www.IntrovertMarketingToolkit.com
  8. 8. How do you find members of your target market on Twitter? Here are my top 7 strategies: http://www.IntrovertMarketingToolkit.com
  9. 9. Step 1. Add people you know in your industry. http://www.IntrovertMarketingToolkit.com
  10. 10. <ul><ul><li>Use fictitious names or business names as Twitter identity, rather than a given name. </li></ul></ul>Step 1. Add people you know in your industry. http://www.IntrovertMarketingToolkit.com
  11. 11. <ul><ul><li>Use fictitious names or business names as Twitter identity, rather than a given name. </li></ul></ul>Step 1. Add people you know in your industry. <ul><ul><li>Try Twitter Search or Advanced Twitter Search to help you in your quest. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  12. 12. Step 2. Find others with the same interests or serving the same target market. http://www.IntrovertMarketingToolkit.com
  13. 13. <ul><ul><li>The online yellow pages of Twitter users, Twellow.com, permits users to list themselves by industry and interests. </li></ul></ul>Step 2. Find others with the same interests or serving the same target market. http://www.IntrovertMarketingToolkit.com
  14. 14. <ul><ul><li>The online yellow pages of Twitter users, Twellow.com, permits users to list themselves by industry and interests. </li></ul></ul><ul><ul><li>If your business isn't currently listed on Twellow, take a few minutes to do that right away. </li></ul></ul>Step 2. Find others with the same interests or serving the same target market. http://www.IntrovertMarketingToolkit.com
  15. 15. Step 3. Follow those in the same geographic region. http://www.IntrovertMarketingToolkit.com
  16. 16. <ul><ul><li>If local marketing is important part of your business, find local members of your target market by using Twellowhood.com or TwitterLocal.net </li></ul></ul>Step 3. Follow those in the same geographic region. http://www.IntrovertMarketingToolkit.com
  17. 17. <ul><ul><li>If local marketing is important part of your business, find local members of your target market by using Twellowhood.com or TwitterLocal.net </li></ul></ul><ul><ul><li>Search local Tweetups at TwtVite,com, or create your own gathering. </li></ul></ul>Step 3. Follow those in the same geographic region. http://www.IntrovertMarketingToolkit.com
  18. 18. Step 4. Get relevant recommendations. http://www.IntrovertMarketingToolkit.com
  19. 19. <ul><ul><li>The free service, MrTweet.com, will provide you with info on recommended people to follow based on your current Twitter profile </li></ul></ul>Step 4. Get relevant recommendations. http://www.IntrovertMarketingToolkit.com
  20. 20. <ul><ul><li>The free service, MrTweet.com, will provide you with info on recommended people to follow based on your current Twitter profile </li></ul></ul><ul><ul><li>You do have to follow MrTweet in order to participate </li></ul></ul>Step 4. Get relevant recommendations. http://www.IntrovertMarketingToolkit.com
  21. 21. <ul><ul><li>The free service, MrTweet.com, will provide you with info on recommended people to follow based on your current Twitter profile </li></ul></ul><ul><ul><li>You do have to follow MrTweet in order to participate </li></ul></ul><ul><ul><li>Once you're logged in, you can see your recommendations, along with how these recommendations are connected to your list of followers </li></ul></ul>Step 4. Get relevant recommendations. http://www.IntrovertMarketingToolkit.com
  22. 22. <ul><ul><li>The free service, MrTweet.com, will provide you with info on recommended people to follow based on your current Twitter profile </li></ul></ul><ul><ul><li>You do have to follow MrTweet in order to participate </li></ul></ul><ul><ul><li>Once you're logged in, you can see your recommendations, along with how these recommendations are connected to your list of followers </li></ul></ul><ul><ul><li>You can evaluate your recommendations, and MrTweet will make changes in your recommended list accordingly </li></ul></ul>Step 4. Get relevant recommendations. http://www.IntrovertMarketingToolkit.com
  23. 23. Step 5. Follow those who follow you. http://www.IntrovertMarketingToolkit.com
  24. 24. <ul><ul><li>Good Twitter etiquette means following those people who've chosen to follow you. </li></ul></ul>Step 5. Follow those who follow you. http://www.IntrovertMarketingToolkit.com
  25. 25. <ul><ul><li>Good Twitter etiquette means following those people who've chosen to follow you. </li></ul></ul><ul><ul><li>Ideally you should be following more people than are following you. </li></ul></ul>Step 5. Follow those who follow you. http://www.IntrovertMarketingToolkit.com
  26. 26. <ul><ul><li>Good Twitter etiquette means following those people who've chosen to follow you. </li></ul></ul><ul><ul><li>Ideally you should be following more people than are following you. </li></ul></ul><ul><ul><li>Automate your ability to follow your followers by using a free version of SocialOomph.com </li></ul></ul>Step 5. Follow those who follow you. http://www.IntrovertMarketingToolkit.com
  27. 27. Step 6. Look for keywords http://www.IntrovertMarketingToolkit.com
  28. 28. <ul><ul><li>Keep track of people mentioning certain keywords in their Tweets </li></ul></ul>Step 6. Look for keywords http://www.IntrovertMarketingToolkit.com
  29. 29. <ul><ul><li>Keep track of people mentioning certain keywords in their Tweets </li></ul></ul><ul><ul><li>You can use SocialOomph.com to do this, or manage it in Hootsuite.com </li></ul></ul>Step 6. Look for keywords http://www.IntrovertMarketingToolkit.com
  30. 30. Step 7. Find Groups http://www.IntrovertMarketingToolkit.com
  31. 31. <ul><ul><li>Twibes.com permits you to find groups by industry and interest and join them and/or see the members of each group. </li></ul></ul>Step 7. Find Groups http://www.IntrovertMarketingToolkit.com
  32. 32. <ul><ul><li>Twibes.com permits you to find groups by industry and interest and join them and/or see the members of each group. </li></ul></ul><ul><ul><li>You can create your own Twitter group on Twibes, as well. </li></ul></ul>Step 7. Find Groups http://www.IntrovertMarketingToolkit.com
  33. 33. Finding your target market is just the beginning. Once you've found them, you need to begin to build relationships with them. http://www.IntrovertMarketingToolkit.com
  34. 34. This means paying attention to what they say so that you can respond when appropriate either with a direct message (DM) or an @ reply that is public or retweeting (RT) their message to your followers when you feel someone has great info that would be useful to those who follow you. http://www.IntrovertMarketingToolkit.com
  35. 35. Take 10-15 minutes per day to keep yourself informed about what's happening with your Tweeps and watch your business grow! http://www.IntrovertMarketingToolkit.com
  36. 36. http://www.IntrovertMarketingToolkit.com If you’re frustrated, confused, and think you’ll never be successful in getting clients online, you need to enroll in this free ecourse. Learn the 9 Internet Marketing Secrets that Help Introverts Get More Clients (and Make More Sales) Than You Ever Thought Possible Without Sacrificing Your Introverted Soul!

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