5 secrets to moving the free line with your client capturing device

615 views

Published on

Email marketing continues to be a viable marketing strategy. However, in order to convince savvy Internet searchers that they should do business with you, you need to up the ante and create more offerings and greater content in your website giveaway. Here are 5 secrets to enhance your client-attraction device on your website:

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
615
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

5 secrets to moving the free line with your client capturing device

  1. 1. 5 Secrets to Moving the Free Line With Your Client-Capturing Device http:// www.TurbochargeYourOnlineMarketing.com
  2. 2. At one time, all an online business owner had to do was stick an email opt-in form on her site and request visitors to join her list. http:// www.TurbochargeYourOnlineMarketing.com
  3. 3. At one time, all an online business owner had to do was stick an email opt-in form on her site and request visitors to join her list. Simple, wasn't it? http:// www.TurbochargeYourOnlineMarketing.com
  4. 4. The legion of spammers began to grow and started to make marketing by email more difficult. http:// www.TurbochargeYourOnlineMarketing.com
  5. 5. So, to encourage someone to opt into your list, you had to give away : http:// www.TurbochargeYourOnlineMarketing.com
  6. 6. <ul><li>So, to encourage someone to opt into your list, you had to give away : </li></ul><ul><ul><li>A short assessment </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  7. 7. <ul><li>So, to encourage someone to opt into your list, you had to give away : </li></ul><ul><ul><li>A short assessment </li></ul></ul><ul><ul><li>A checklist </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  8. 8. <ul><li>So, to encourage someone to opt into your list, you had to give away : </li></ul><ul><ul><li>A short assessment </li></ul></ul><ul><ul><li>A checklist </li></ul></ul><ul><ul><li>A special report </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  9. 9. Website visitors started to become more skeptical. http:// www.TurbochargeYourOnlineMarketing.com
  10. 10. To be successful, the giveaway had to be more substantial, like a free ebook or transcript or recording, to get a visitor to part with his contact information. http:// www.TurbochargeYourOnlineMarketing.com
  11. 11. In today’s marketplace, how can you be more competitive in a landscape full of marketers with free client-capturing devices? http:// www.TurbochargeYourOnlineMarketing.com
  12. 12. Here are 5 secrets to moving the free line with your web site giveaway: http:// www.TurbochargeYourOnlineMarketing.com
  13. 13. Tip #1: Content Rich Giveaway http:// www.TurbochargeYourOnlineMarketing.com
  14. 14. <ul><li>Tip #1: Content Rich Giveaway </li></ul><ul><ul><li>Must be full of useful content that helps solve some immediate problems of your target market </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  15. 15. <ul><li>Tip #1: Content Rich Giveaway </li></ul><ul><ul><li>Must be full of useful content that helps solve some immediate problems of your target market </li></ul></ul><ul><ul><li>A giveaway that is an extended infomercial will ruin your relationship with your visitor </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  16. 16. <ul><li>Tip #1: Content Rich Giveaway </li></ul><ul><ul><li>Must be full of useful content that helps solve some immediate problems of your target market </li></ul></ul><ul><ul><li>A giveaway that is an extended infomercial will ruin your relationship with your visitor </li></ul></ul><ul><ul><li>Content is considered valuable and credible if your visitor can immediately begin to use it </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  17. 17. <ul><li>Tip #1: Content Rich Giveaway </li></ul><ul><ul><li>Must be full of useful content that helps solve some immediate problems of your target market </li></ul></ul><ul><ul><li>A giveaway that is an extended infomercial will ruin your relationship with your visitor </li></ul></ul><ul><ul><li>Content is considered valuable and credible if your visitor can immediately begin to use it </li></ul></ul><ul><ul><li>Your visitor will then pay attention to what else have to say and begin to like and trust you, which leads to them becoming your customer </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  18. 18. Tip #2: Multiple Offerings http:// www.TurbochargeYourOnlineMarketing.com
  19. 19. <ul><li>Tip #2: Multiple Offerings </li></ul><ul><ul><li>A single ebook, recording, or checklist is no longer enough </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  20. 20. <ul><li>Tip #2: Multiple Offerings </li></ul><ul><ul><li>A single ebook, recording, or checklist is no longer enough </li></ul></ul><ul><ul><li>Multiple offerings are needed to lure the visitors onto your list </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  21. 21. <ul><li>Tip #2: Multiple Offerings </li></ul><ul><ul><li>A single ebook, recording, or checklist is no longer enough </li></ul></ul><ul><ul><li>Multiple offerings are needed to lure the visitors onto your list </li></ul></ul><ul><ul><li>Create some type of kit or package that includes three or so items - free ebook or report, an audio file and a video all focused on a similar topic </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  22. 22. <ul><li>Tip #2: Multiple Offerings </li></ul><ul><ul><li>A single ebook, recording, or checklist is no longer enough </li></ul></ul><ul><ul><li>Multiple offerings are needed to lure the visitors onto your list </li></ul></ul><ul><ul><li>Create some type of kit or package that includes three or so items - free ebook or report, an audio file and a video all focused on a similar topic </li></ul></ul><ul><ul><li>Create a graphic image that displays all the items in your giveaway </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  23. 23. Tip #3: Monetary Value http:// www.TurbochargeYourOnlineMarketing.com
  24. 24. <ul><li>Tip #3: Monetary Value </li></ul><ul><ul><li>Determine a reasonable price for this content that is in line with your other offerings </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  25. 25. <ul><li>Tip #3: Monetary Value </li></ul><ul><ul><li>Determine a reasonable price for this content that is in line with your other offerings </li></ul></ul><ul><ul><li>Don't create ridiculously inflated prices for your free information </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  26. 26. <ul><li>Tip #3: Monetary Value </li></ul><ul><ul><li>Determine a reasonable price for this content that is in line with your other offerings </li></ul></ul><ul><ul><li>Don't create ridiculously inflated prices for your free information </li></ul></ul><ul><ul><li>Place a monetary value on each piece of info that you provide in your client-capturing device </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  27. 27. <ul><li>Tip #3: Monetary Value </li></ul><ul><ul><li>Determine a reasonable price for this content that is in line with your other offerings </li></ul></ul><ul><ul><li>Don't create ridiculously inflated prices for your free information </li></ul></ul><ul><ul><li>Place a monetary value on each piece of info that you provide in your client-capturing device </li></ul></ul><ul><ul><li>Determine the total value of the entire giveaway </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  28. 28. Tip #4: Sales Page Required http:// www.TurbochargeYourOnlineMarketing.com
  29. 29. <ul><li>Tip #4: Sales Page Required </li></ul><ul><ul><li>Create content on a sales page to let the visitor know why the giveaway is useful and how their lives will change by requesting the giveaway </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  30. 30. <ul><li>Tip #4: Sales Page Required </li></ul><ul><ul><li>Create content on a sales page to let the visitor know why the giveaway is useful and how their lives will change by requesting the giveaway </li></ul></ul><ul><ul><li>Create a short, succinct sales page that clearly outlines the benefits and features of your offering to the visitor </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  31. 31. Tip #5: Audio and Video Help http:// www.TurbochargeYourOnlineMarketing.com
  32. 32. <ul><li>Tip #5: Audio and Video Help </li></ul><ul><ul><li>Opt-in rates increase when adding audio to the giveaway sales page, and skyrocket when video is added </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  33. 33. <ul><li>Tip #5: Audio and Video Help </li></ul><ul><ul><li>Opt-in rates increase when adding audio to the giveaway sales page, and skyrocket when video is added </li></ul></ul><ul><ul><li>In the audio or video, welcome the visitor to the page and outline why the visitor would want to get the giveaway </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  34. 34. <ul><li>Tip #5: Audio and Video Help </li></ul><ul><ul><li>Opt-in rates increase when adding audio to the giveaway sales page, and skyrocket when video is added </li></ul></ul><ul><ul><li>In the audio or video, welcome the visitor to the page and outline why the visitor would want to get the giveaway </li></ul></ul><ul><ul><li>The audio and video component lets the visitor know that they're dealing with a real, live, human being </li></ul></ul>http:// www.TurbochargeYourOnlineMarketing.com
  35. 35. Email marketing continues to be a viable marketing strategy. http:// www.TurbochargeYourOnlineMarketing.com
  36. 36. Convince savvy Internet searchers that they should do business with you by upping the ante and create more offerings and greater content in your website giveaway. http:// www.TurbochargeYourOnlineMarketing.com
  37. 37. Follow these 5 secrets to enhance your offerings and watch your list grow! http:// www.TurbochargeYourOnlineMarketing.com
  38. 38. Learn the 7 Internet Marketing Secrets That Separate the Top 1% of Online Service Businesses from the Rest If you’re frustrated, confused, and looking for help in how to market and promote your service business online, you need to download this free ebook. http://www.TurbochargeYourOnlineMarketing.com

×