5 most effective online continuity program models

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Online business owners need to seriously think about changing their business model to include the concept of recurring revenue. This passive revenue model brings in regular recurring income on a weekly or monthly basis from the same customers. Here are the 5 most effective online continuity program models to consider for your online business:

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5 most effective online continuity program models

  1. 1. 5 Most Effective Online Continuity Program Models http://www.IntrovertMarketingToolkit.com
  2. 2. Continuity programs are the "new" online business model that has recently escalated in popularity. http://www.IntrovertMarketingToolkit.com
  3. 3. <ul><li>Continuity programs are the &quot;new&quot; online business model that has recently escalated in popularity. </li></ul><ul><ul><li>No longer is it good enough to simply sell information of products for a one-time sale or sell your services online. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  4. 4. <ul><li>Continuity programs are the &quot;new&quot; online business model that has recently escalated in popularity. </li></ul><ul><ul><li>No longer is it good enough to simply sell information of products for a one-time sale or sell your services online. </li></ul></ul><ul><ul><li>Online business owners need to seriously think about changing their business model to include the concept of recurring revenue. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  5. 5. <ul><li>Continuity programs are the &quot;new&quot; online business model that has recently escalated in popularity. </li></ul><ul><ul><li>No longer is it good enough to simply sell information of products for a one-time sale or sell your services online. </li></ul></ul><ul><ul><li>Online business owners need to seriously think about changing their business model to include the concept of recurring revenue. </li></ul></ul><ul><ul><li>This passive revenue model brings in regular recurring income on a weekly or monthly basis from the same customers. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  6. 6. <ul><li>Continuity programs are the &quot;new&quot; online business model that has recently escalated in popularity. </li></ul><ul><ul><li>No longer is it good enough to simply sell information of products for a one-time sale or sell your services online. </li></ul></ul><ul><ul><li>Online business owners need to seriously think about changing their business model to include the concept of recurring revenue. </li></ul></ul><ul><ul><li>This passive revenue model brings in regular recurring income on a weekly or monthly basis from the same customers. </li></ul></ul><ul><ul><li>Some work is required to continue to market these programs </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  7. 7. <ul><li>Continuity programs are the &quot;new&quot; online business model that has recently escalated in popularity. </li></ul><ul><ul><li>No longer is it good enough to simply sell information of products for a one-time sale or sell your services online. </li></ul></ul><ul><ul><li>Online business owners need to seriously think about changing their business model to include the concept of recurring revenue. </li></ul></ul><ul><ul><li>This passive revenue model brings in regular recurring income on a weekly or monthly basis from the same customers. </li></ul></ul><ul><ul><li>Some work is required to continue to market these programs </li></ul></ul><ul><ul><li>You’ll find it much more profitable to sell to one customer over and over again rather than having to go and find new customers repeatedly for a one-time information product sale. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  8. 8. Many companies have been offering continuity programs for years. http://www.IntrovertMarketingToolkit.com
  9. 9. <ul><li>Many companies have been offering continuity programs for years. </li></ul><ul><ul><li>Proactive does it with face cleanser. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  10. 10. <ul><li>Many companies have been offering continuity programs for years. </li></ul><ul><ul><li>Proactive does it with face cleanser. </li></ul></ul><ul><ul><li>Leeza Gibbons does it with Sheer Cover makeup. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  11. 11. <ul><li>Many companies have been offering continuity programs for years. </li></ul><ul><ul><li>Proactive does it with face cleanser. </li></ul></ul><ul><ul><li>Leeza Gibbons does it with Sheer Cover makeup. </li></ul></ul><ul><ul><li>Doubleday does it with books. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  12. 12. <ul><li>Many companies have been offering continuity programs for years. </li></ul><ul><ul><li>Proactive does it with face cleanser. </li></ul></ul><ul><ul><li>Leeza Gibbons does it with Sheer Cover makeup. </li></ul></ul><ul><ul><li>Doubleday does it with books. </li></ul></ul><ul><ul><li>Columbia House does it with DVDs. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  13. 13. Here are the 5 most effective online continuity program models to consider for your online business: http://www.IntrovertMarketingToolkit.com
  14. 14. #1: Retainer http://www.IntrovertMarketingToolkit.com
  15. 15. <ul><li>#1: Retainer </li></ul><ul><ul><li>Attorneys and accountants have done this for years -- their clients go on a regular retainer and the client can contact the attorney/accountant whenever needed as defined by the parameters of the retainer. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  16. 16. <ul><li>#1: Retainer </li></ul><ul><ul><li>Attorneys and accountants have done this for years -- their clients go on a regular retainer and the client can contact the attorney/accountant whenever needed as defined by the parameters of the retainer. </li></ul></ul><ul><ul><li>Consultants, coaches, and virtual assistants offer this option, as well, as a way of providing services over an extended period of time. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  17. 17. <ul><li>#1: Retainer </li></ul><ul><ul><li>Attorneys and accountants have done this for years -- their clients go on a regular retainer and the client can contact the attorney/accountant whenever needed as defined by the parameters of the retainer. </li></ul></ul><ul><ul><li>Consultants, coaches, and virtual assistants offer this option, as well, as a way of providing services over an extended period of time. </li></ul></ul><ul><ul><li>While having this in place makes for less client turnover, this model is the most time-intensive model of all of these models, as the model requires trading time for dollars. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  18. 18. <ul><li>#1: Retainer </li></ul><ul><ul><li>Attorneys and accountants have done this for years -- their clients go on a regular retainer and the client can contact the attorney/accountant whenever needed as defined by the parameters of the retainer. </li></ul></ul><ul><ul><li>Consultants, coaches, and virtual assistants offer this option, as well, as a way of providing services over an extended period of time. </li></ul></ul><ul><ul><li>While having this in place makes for less client turnover, this model is the most time-intensive model of all of these models, as the model requires trading time for dollars. </li></ul></ul><ul><ul><li>Most retainers offer x number of hours of work or x projects to be completed in return for a set monetary amount. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  19. 19. #2: Subscription Membership http://www.IntrovertMarketingToolkit.com
  20. 20. <ul><li>#2: Subscription Membership </li></ul><ul><ul><li>You provide new content regularly to your members via a membership web site. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  21. 21. <ul><li>#2: Subscription Membership </li></ul><ul><ul><li>You provide new content regularly to your members via a membership web site. </li></ul></ul><ul><ul><li>Members log in and access new articles, audio, checklists, ebooks, discussion forum posts, etc. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  22. 22. <ul><li>#2: Subscription Membership </li></ul><ul><ul><li>You provide new content regularly to your members via a membership web site. </li></ul></ul><ul><ul><li>Members log in and access new articles, audio, checklists, ebooks, discussion forum posts, etc. </li></ul></ul><ul><ul><li>This is a content-driven model. You need to continue to provide new content for your returning members as well as to attract new members </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  23. 23. <ul><li>#2: Subscription Membership </li></ul><ul><ul><li>You provide new content regularly to your members via a membership web site. </li></ul></ul><ul><ul><li>Members log in and access new articles, audio, checklists, ebooks, discussion forum posts, etc. </li></ul></ul><ul><ul><li>This is a content-driven model. You need to continue to provide new content for your returning members as well as to attract new members </li></ul></ul><ul><ul><li>Many members retain their membership for a year or longer. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  24. 24. #3: Fixed-term membership http://www.IntrovertMarketingToolkit.com
  25. 25. <ul><li>#3: Fixed-term membership </li></ul><ul><li>You provide new content on a weekly basis to your members for a fixed period of time. </li></ul>http://www.IntrovertMarketingToolkit.com
  26. 26. <ul><li>#3: Fixed-term membership </li></ul><ul><li>You provide new content on a weekly basis to your members for a fixed period of time. </li></ul><ul><li>This model runs fairly seamlessly once all of your program modules are written. </li></ul>http://www.IntrovertMarketingToolkit.com
  27. 27. <ul><li>#3: Fixed-term membership </li></ul><ul><li>You provide new content on a weekly basis to your members for a fixed period of time. </li></ul><ul><li>This model runs fairly seamlessly once all of your program modules are written. </li></ul><ul><li>If your topic isn't one that needs continual updating, you can create this once and resell this again and again. </li></ul>http://www.IntrovertMarketingToolkit.com
  28. 28. <ul><li>#3: Fixed-term membership </li></ul><ul><li>You provide new content on a weekly basis to your members for a fixed period of time. </li></ul><ul><li>This model runs fairly seamlessly once all of your program modules are written. </li></ul><ul><li>If your topic isn't one that needs continual updating, you can create this once and resell this again and again. </li></ul><ul><li>You’ll keep your members only for a limited time (3 months, 6 months, 12 months) </li></ul>http://www.IntrovertMarketingToolkit.com
  29. 29. <ul><li>#3: Fixed-term membership </li></ul><ul><li>You provide new content on a weekly basis to your members for a fixed period of time. </li></ul><ul><li>This model runs fairly seamlessly once all of your program modules are written. </li></ul><ul><li>If your topic isn't one that needs continual updating, you can create this once and resell this again and again. </li></ul><ul><li>You’ll keep your members only for a limited time (3 months, 6 months, 12 months) </li></ul><ul><li>You’ll need to boost your marketing to continually replace members for this program. </li></ul>http://www.IntrovertMarketingToolkit.com
  30. 30. #4: Club or Inner Circle or VIP Program. http://www.IntrovertMarketingToolkit.com
  31. 31. <ul><li>#4: Club or Inner Circle or VIP Program. </li></ul><ul><ul><li>Coaches, consultants, and speakers often use and may be marketed as a group coaching program. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  32. 32. <ul><li>#4: Club or Inner Circle or VIP Program. </li></ul><ul><ul><li>Coaches, consultants, and speakers often use and may be marketed as a group coaching program. </li></ul></ul><ul><ul><li>Participant gets access to the program leader or an expert via a teleclass. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  33. 33. <ul><li>#4: Club or Inner Circle or VIP Program. </li></ul><ul><ul><li>Coaches, consultants, and speakers often use and may be marketed as a group coaching program. </li></ul></ul><ul><ul><li>Participant gets access to the program leader or an expert via a teleclass. </li></ul></ul><ul><ul><li>Printed teleclass transcript and CD are mailed to the participant each month. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  34. 34. <ul><li>#4: Club or Inner Circle or VIP Program. </li></ul><ul><ul><li>Coaches, consultants, and speakers often use and may be marketed as a group coaching program. </li></ul></ul><ul><ul><li>Participant gets access to the program leader or an expert via a teleclass. </li></ul></ul><ul><ul><li>Printed teleclass transcript and CD are mailed to the participant each month. </li></ul></ul><ul><ul><li>Leader may also include open Q&A/coaching sessions, coaching mini-sessions, and access to various resources and contacts to further help the participants. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  35. 35. <ul><li>#4: Club or Inner Circle or VIP Program. </li></ul><ul><ul><li>Coaches, consultants, and speakers often use and may be marketed as a group coaching program. </li></ul></ul><ul><ul><li>Participant gets access to the program leader or an expert via a teleclass. </li></ul></ul><ul><ul><li>Printed teleclass transcript and CD are mailed to the participant each month. </li></ul></ul><ul><ul><li>Leader may also include open Q&A/coaching sessions, coaching mini-sessions, and access to various resources and contacts to further help the participants. </li></ul></ul><ul><ul><li>If members feel they are receiving value, they'll generally remain a participant in this type of program. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  36. 36. #5: Association http://www.IntrovertMarketingToolkit.com
  37. 37. <ul><li>#5: Association </li></ul><ul><ul><li>Being the president of an association offers the kind of leverage not found in any other model. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  38. 38. <ul><li>#5: Association </li></ul><ul><ul><li>Being the president of an association offers the kind of leverage not found in any other model. </li></ul></ul><ul><ul><li>It automatically makes you the expert in a particular area. </li></ul></ul><ul><ul><ul><li>Reporters and writers often look to leaders of associations to comment on trends in an industry, which will result in much media attention for your business. </li></ul></ul></ul>http://www.IntrovertMarketingToolkit.com
  39. 39. <ul><li>#5: Association </li></ul><ul><ul><li>Being the president of an association offers the kind of leverage not found in any other model. </li></ul></ul><ul><ul><li>It automatically makes you the expert in a particular area. </li></ul></ul><ul><ul><ul><li>Reporters and writers often look to leaders of associations to comment on trends in an industry, which will result in much media attention for your business. </li></ul></ul></ul><ul><ul><li>Membership benefits and membership packages are the key offerings whether that's monthly teleclass, access to specific downloadable content, networking opportunities, or direct mail membership welcome packets, etc. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  40. 40. <ul><li>#5: Association </li></ul><ul><ul><li>Being the president of an association offers the kind of leverage not found in any other model. </li></ul></ul><ul><ul><li>It automatically makes you the expert in a particular area. </li></ul></ul><ul><ul><ul><li>Reporters and writers often look to leaders of associations to comment on trends in an industry, which will result in much media attention for your business. </li></ul></ul></ul><ul><ul><li>Membership benefits and membership packages are the key offerings whether that's monthly teleclass, access to specific downloadable content, networking opportunities, or direct mail membership welcome packets, etc. </li></ul></ul><ul><ul><li>Least time intensive of all models, as 80% of your members will receive their membership package and not be heard from again until it's dues renewal time. </li></ul></ul>http://www.IntrovertMarketingToolkit.com
  41. 41. Why continue to trade time for dollars? Take a look at these continuity program models and see which one(s) make sense for your online business. http://www.IntrovertMarketingToolkit.com
  42. 42. If you pick the right target market at the right time, one of these models may become your full-time business. http://www.IntrovertMarketingToolkit.com
  43. 43. Learn the 9 Internet Marketing Secrets that Help Introverts Get More Clients (and Make More Sales) Than You Ever Thought Possible Without Sacrificing Your Introverted Soul! If you’re frustrated, confused, and think you’ll never be successful in getting clients online, you need to enroll in this free ecourse. http://www.IntrovertMarketingToolkit.com

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