This presentation was given at the Informa Cloud Mobility event in Amsterdam on the 21st of September. As with a lot of things in the technology world, things move quickly and events have superseded a couple of things in the slides. The idea of the presentation was to give an alternative view to the conference. The attendees and presenters struggled even to define "cloud"; a marketing term, which is part of the problem of this topic. Please note, there are no slide notes to this presentation.