Klout: What’s the Big Deal & Is it worth your time?Liz Jostes - BarCamp Memphis, November 2011
Overview:• What is Klout?• The Klout Algorithm• Klout Style• Klout Features• Topics• +K• How Klout is being used• The reasons for growing #KloutDoubt• How my Twitter accounts compare• Discussion: What are your thoughts on Klout?
What is Klout?:• A measurement of online inﬂuence shown as a score from 1-100• Core platforms of Twitter and Facebook (personal)• Pulls photo and bio from your Twitter proﬁle
Components of the Klout Score:• True Reach, Ampliﬁcation and Network Impact
Klout Style:• Along with your score, you have a certain style. Maybe you’re aDabbler, Conversationalist, Observer or Pundit? I’m a Specialist - Focused and Consistent.
Klout Topics:• You are given 10-ish topics that you are inﬂuential about.• Topics are generated based on what you tweet about (?).• You can delete any topics you feel are incorrect.• You can earn Klout Perks based on Topics. But what does one do with Topics?
How is Klout Used?:• As a measure of overall social media inﬂuence.• To identify users who are inﬂuential on speciﬁc topics vs overall(Subway, Spotify and Chevrolet).• To help brands focus their customer reward and loyalty programs(Involver).• As part of hiring process.
#KloutDoubt:• Is +K about pageviews and publicity or social media users?• Friends give friends +K about bacon.• Achievements eerily similar to FourSquare badges.
#KloutDoubt:The Day the Algorithm Changed• No notation was made in the data.• All historical data was updated with the new algorithm.• Many people outside of the social media realm (i.e. the averageFacebook user) saw huge jumps in scores.• Barely-used, non-connected accounts sported higher Klout scoresthan heavily-involved users.
My Twitters:@BelleBeanDog - 38K tweets, 3.3K followers, 7 connected accounts, high level ofengagement and retweets. Klout dropped 11 pts.@LizJostes - 146 tweets, 102 followers, 2 connected accounts, 1 tweet a day, zeroengagement. Klout increased 4 pts.
What’s Your Take?:Open Discussion• What are your thoughts on Klout?• Do you use it to evaluate others?• Has it ever been used to evaluate you?• What do you think is a good barometer to gauge the effectiveness or“success” of social media users?