This document summarizes a presentation on the social media strategies of political institutions in Germany and Japan regarding environmental issues after the 2015 Paris Climate Conference. It finds that the German environmental ministry (BMUB) has a more active social media strategy than its Japanese counterpart, with more tweets engaging other accounts. The BMUB strategy aims to set the agenda, while Japanese officials do not alter strategies between media. Limitations and opportunities for further analysis are discussed.
13. CEDP
#Umfrage: Wie häufig
fahren Sie mit dem
#Fahrrad? Jetzt
abstimmen & re-tweeten!
#TagdesFahrrads
#Mobilwandel
12
0
50
100
150
200
250
@bmub (Germany)
@Kankyo_Jpn (Japan)
BM #Hendricks stellt
klar: BMUB + SPD-
geführte Ministerien
werden Wieder-
Zulassung von
#Glyphosat nicht
zus4mmen!
Geschaq! Die Welt hat
sich entschieden: für ein
globales Klimaabkommen,
erstmals mit allen Staaten.
#COP21
19. CEDP
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