Quantity Vs Quality Dilemma In Real Estate Presentation

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Presentation to Leading Brands Conference on Age Old Issue of Quality of the Location vs. Quanitiy in Numbers.

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Quantity Vs Quality Dilemma In Real Estate Presentation

  1. 1. Doug Gordon, Presidentgordon corporate Real estate advisors <br />QUANTITY vs. QUALITY an age old real estate problem <br />
  2. 2. We’ve got to hit those numbers!<br />For the Shareholders<br />To keep out competition<br />For Cluster management efficiency <br />For Marketing efficiency <br />To achieve a certain sales target or EBITA<br />For our core customers coverage <br />Because we can ! <br />
  3. 3. BUT WE MUST HAVE THE BEST QUALITY SITE !<br />Outmaneuver the competition in Market<br />Make ourselves the place our clients want to come<br />Convenience to our customer<br />Brand positioning <br />Prestige <br />No excuse not to be successful<br />
  4. 4. Quantity Vs quality = conflict !!!<br />You get what you pay for (?)<br />We can’t hit the numbers and maintain quality !<br />How do other companies do it ?<br />Why couldn’t I be in IT or Marketing ?<br />Doesn’t the C Suite understand our dilemma?<br />Real Estate always gets blamed for everything<br />
  5. 5. The ANSWER ? The conflict busterscience meets art form <br />Site Analytics models can tell you what exists.<br />Based on fact and probability. <br />Real Estate expertise can foresee what might happen. <br />Based on past experience, observation and gut instinct. <br />
  6. 6. Proper Site Assessment = balance<br />SITE QUALITY – QUANTITY ASSESSMENT <br />Both data driven and experience driven<br />Details market capacity built in reality of the marketplace<br /> Renders realistic patterns and trends for business.<br />Creates ranking by location unique for each business<br />Renders priorities for each unique business <br />Reduces bad input / bad assumptions scenario <br />Achieves balance between quality vs. quantity<br />Examples will be passed out at end of session<br />
  7. 7. Thank you <br />Questions and Answers <br />Doug Gordon, President<br />Gordon Corporate Real Estate Advisors<br />(972) 821-8549 <br />dgordonmail@yahoo.com<br />

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