Employee Social Enterprise<br />For IT Business Value<br />Dorothy Golubski<br />September 10, 2011<br />
Agenda<br /><ul><li>Employee Social Networks
IT Benefits
Business Value
Concerns and Risks
Recommendation
Q&A</li></li></ul><li>¾ billion peopleon Facebook<br />
People in their 70’s are on Facebook<br />
People 17 and under are on Facebook<br />
¾ billion people self-engaging in social media networking<br />
And growing….<br />
What if?<br />You could take….<br />
ENERGY and<br />SELF-INNOVATING SPIRIT<br />
Inside Your Business?<br />How would that impact your IT Organization?<br />
Employee Social Enterprise<br />
What is an Employee Social Network?<br />Internal<br />Private<br />Managed<br />Self-Engaging<br />
What can you do in an Employee Social Network?<br /><ul><li>Workflow
Ideas
Answers
Customize
Integrate
Groups
Files
Tags
Profiles
Messages</li></li></ul><li>How does this benefit your IT organization?<br />Collaboration<br />Productivity<br />Customer ...
Collaboration<br /><ul><li>Knowledge Sharing
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Social Enterprise Drives IT Business Value

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Presentation 9/10/2011 for Executive MBA class at St. Mary's College on Social Enterprise to Drive IT Business Value

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  • Around the world, every day…Most of the world’s workforce, YOUR workforce is using Facebook and/or other social media networks.
  • What if you took that ENERGY and SELF-INNOVATING SPIRIT inside your Business?What would that look like?How would that change your business and your IT environment?
  • What would that look like?How would that change your business environment?How would that impact your IT organization?
  • Security, compliance, protection of IP, protect employee/patient/customer sensitive information Lack of a social culture, culture is not ready to be open, honest, collaborative Lack of participation, low adoption, unawareness, unwilling to participate, lack of training Cost (free for basic collaboration tools, $15/month/user to customize, build contact lists, workflow, calendar/tasks, etc.) Fear
  • Cost of avoidance if you do NOT implement an internal social networking strategy Competitive disadvantage Behind pace with technology being used by all your employees alreadyCompetitive disadvantageFall behind pace with technology
  • Define IT business goalsListen to your business customersAssess business needsGather metricsActive engagement and contentAdd a Community Manager for Governance Metrics: Content hits, participation, net promoter scoring Engagement: Content, participation, new/fresh ideas and interests, timely, rewards for participation Governance: Community Manager, policies for employee usage, tagging guidelines, posting content guidelines
  • Social Enterprise Drives IT Business Value

    1. 1. Employee Social Enterprise<br />For IT Business Value<br />Dorothy Golubski<br />September 10, 2011<br />
    2. 2. Agenda<br /><ul><li>Employee Social Networks
    3. 3. IT Benefits
    4. 4. Business Value
    5. 5. Concerns and Risks
    6. 6. Recommendation
    7. 7. Q&A</li></li></ul><li>¾ billion peopleon Facebook<br />
    8. 8. People in their 70’s are on Facebook<br />
    9. 9. People 17 and under are on Facebook<br />
    10. 10. ¾ billion people self-engaging in social media networking<br />
    11. 11. And growing….<br />
    12. 12. What if?<br />You could take….<br />
    13. 13. ENERGY and<br />SELF-INNOVATING SPIRIT<br />
    14. 14. Inside Your Business?<br />How would that impact your IT Organization?<br />
    15. 15. Employee Social Enterprise<br />
    16. 16. What is an Employee Social Network?<br />Internal<br />Private<br />Managed<br />Self-Engaging<br />
    17. 17. What can you do in an Employee Social Network?<br /><ul><li>Workflow
    18. 18. Ideas
    19. 19. Answers
    20. 20. Customize
    21. 21. Integrate
    22. 22. Groups
    23. 23. Files
    24. 24. Tags
    25. 25. Profiles
    26. 26. Messages</li></li></ul><li>How does this benefit your IT organization?<br />Collaboration<br />Productivity<br />Customer Service<br />
    27. 27. Collaboration<br /><ul><li>Knowledge Sharing
    28. 28. Solving Problems
    29. 29. New Ideas</li></li></ul><li>Productivity<br /><ul><li>Reduced Email
    30. 30. Less Meetings</li></li></ul><li>Business Customer Service<br /><ul><li>Understanding
    31. 31. Alignment
    32. 32. Responsiveness</li></li></ul><li>Why does that increase IT business value?<br />IT alignment and response to business needs<br />
    33. 33. Is it secure? Will it be misused?<br />Is our organization ready?<br />How much does it cost?<br />
    34. 34. Your Biggest Risk:<br />Competitive Disadvantage<br />
    35. 35. Salesforce.com and Yammer see increase of <br />10,000 - 20,000 companies<br />In the past year<br />The New York Times, Business Day Technology web article June 26, 2011.<br />
    36. 36. Recommendation for Success<br /><ul><li>Define IT Business Goals
    37. 37. Listen to Customers
    38. 38. Engage and Train
    39. 39. Gather Metrics
    40. 40. Govern</li></li></ul><li>
    41. 41. Conclusion<br />By increasing the ability for IT to align and respond to business needs<br />Increase IT Business Value<br />Employee Social Networks<br />
    42. 42. Supplementary and References<br />
    43. 43. Sources for Employee Social Networking Tools and Applications<br /><ul><li>Salesforce.com Chatter
    44. 44. Moxie Software EmployeeSpaces
    45. 45. Microsoft SharePoint
    46. 46. Yammer
    47. 47. SocialText
    48. 48. Jive Software
    49. 49. SuccessFactors
    50. 50. SocialCast
    51. 51. Skype
    52. 52. Wikis, Blogs, Podcasts</li></li></ul><li>References<br />The New York Times, Business Day Technology web article dated June 26, 2011. “Companies Are Erecting In-House Social Networks”<br />Salesforce.com Chatter web site page: http://www.salesforce.com/chatter/whatischatter/?d=70130000000FMMb&internal=true<br />Yammer web site page: https://www.yammer.com/about/product<br />

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