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10 MARKETING
QUOTES
David Newberry
The following are a series of
quotes based on the principles
shared in the book,
“Marketing Undressed”
“Vision is to a company what
location is to buying a property,
there is location, location and
location.”
Vision – Brand -...
“A great vision is like a national
anthem, it has the power to pull
together, emotionally connect and
inspire great things...
“Research is like motorway lights, it
can’t tell you where to go but it can
reduce the risk in how you get
there.”
Vision ...
“A brand is the intersection of vision,
corporate values and culture, as
perceived by the customer.”
Vision – Brand - Peop...
“Great brands are reflections of
stories, from individual people like
you and me.”
Vision – Brand - People
“Don’t let your brand promise get
ahead of your customer
experience delivery.”
Vision – Brand - People
“Great marketing is being
perceived as the leader,
good marketing is being known
when you are the leader.”
Vision – Brand ...
“Brand promise has gone from a
product promise (function) to a
customer promise (experience)
and is now leading to a socia...
“There is only one way to build a
brand – and that is to start with
your employees, then your
customers and finally the
ma...
“Managers can help individuals
perform to the best of their ability,
but leaders create the right
environment for the enti...
Thank You
Please download the free book here
Marketing Undressed
It is also available in iBooks
David Newberry is the foun...
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10 Marketing Quotes

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A series of quotes based on the principles shared in the book,
“Marketing Undressed”.

Published in: Marketing
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10 Marketing Quotes

  1. 1. 10 MARKETING QUOTES David Newberry
  2. 2. The following are a series of quotes based on the principles shared in the book, “Marketing Undressed”
  3. 3. “Vision is to a company what location is to buying a property, there is location, location and location.” Vision – Brand - People
  4. 4. “A great vision is like a national anthem, it has the power to pull together, emotionally connect and inspire great things.” Vision – Brand - People
  5. 5. “Research is like motorway lights, it can’t tell you where to go but it can reduce the risk in how you get there.” Vision – Brand - People
  6. 6. “A brand is the intersection of vision, corporate values and culture, as perceived by the customer.” Vision – Brand - People
  7. 7. “Great brands are reflections of stories, from individual people like you and me.” Vision – Brand - People
  8. 8. “Don’t let your brand promise get ahead of your customer experience delivery.” Vision – Brand - People
  9. 9. “Great marketing is being perceived as the leader, good marketing is being known when you are the leader.” Vision – Brand - People
  10. 10. “Brand promise has gone from a product promise (function) to a customer promise (experience) and is now leading to a social promise (influence).” Vision – Brand - People
  11. 11. “There is only one way to build a brand – and that is to start with your employees, then your customers and finally the market.” Vision – Brand - People
  12. 12. “Managers can help individuals perform to the best of their ability, but leaders create the right environment for the entire team to win.” Vision – Brand - People
  13. 13. Thank You Please download the free book here Marketing Undressed It is also available in iBooks David Newberry is the founder of Market-In360 and can be contacted at david@market-in360.com

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