Social Media for Law Firms by Conscious Solutions

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A 45 slide presentation that gives law firms just about everything they need to know about Social Media. Feel free to download and circulate around your firm.

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  • David
  • Melissa
  • Tell the story from last week of Snibor posting a message re. CRM software, me going to see them, then meeting a consultant in a coffee bar who is now the Biz Dev Dir for a large target client of ours.Story of us getting 12 downloads of our social media booklet as the link showed up in a LinkedIn Group wrap-up email.
  • - I followed one law firm who tweeted 50 times in the first day!!!
  • David
  • David
  • Social Media for Law Firms by Conscious Solutions

    1. 1. Social Media Marketing
    2. 2. Win one of two free places at our “It’s All About Conversion” workshop in November What’s the largest number of followers I know of for a law firm?
    3. 3. Show of hands
    4. 4. What social media to use? B2B B2C LinkedIn Twitter Facebook Blogging YouTube Pinterest Google+ Do a lot Do some Do a little
    5. 5. Am I bovvered? Lauren is!
    6. 6. Social Media Engagement Model Unengaged Highly Engaged Un Targeted Highly Targeted CONNECT BROADCAST CONVERSE SHARING
    7. 7. Visibility to 36,879 people! @Bert_Digby = 1,261 followers @heleneadby = 593 followers
    8. 8. Social Media Marketing • It’s all about raising your profile • It takes time and commitment • Listen -> Talk -> Engage • It’s not about technology • Relax: it’s traditional legal marketing • Word of mouth reputation is the result
    9. 9. Social care 1
    10. 10. People complain in different ways now!
    11. 11. 3
    12. 12. Really? I did not want to know! NEVER break Rule No.1 of social media
    13. 13. The rule of
    14. 14. Outlook Connector
    15. 15. Build reputation via signposting
    16. 16. What about for recruitment help?
    17. 17. LinkedIn advertising • Company size, Industry, Geography
    18. 18. LinkedIn Actions • Improve your Company profile + add image • Build your connections • Firm wide competition (1,766 to 2,661) • P.S. Connect with me on LinkedIn • “Nudge” people (endorse/recommend) • A “button” on your staff profile won’t do it! • Make some “LinkedIn” time each week • Join some Groups. Start one? • Try LinkedIn ads (B2B)
    19. 19. Blogging • Needs to be regular • Pithy & opinionated, not sanitised • Share the load • Do it off the main website (SEO benefits) • Ghost writers? • Lawyers/trainees blogging in their name • Sector specific blogs? • Use the content for newsletters & social media linking
    20. 20. Blogging v Barking!
    21. 21. Examples
    22. 22. Twitter • What can you say in 140 characters? • Try and post a tweet once per day • Don’t post TOO often, you lose followers • Design a background • Sector specific Twitter accounts • Re-tweet to build relationships • Hootsuite – use to schedule Tweets
    23. 23. Do you need to be careful? Yes.
    24. 24. Have fun!
    25. 25. Twitter clinics
    26. 26. It wasn’t me guv!
    27. 27. Use your Twitter background
    28. 28. Retweet to build relationships
    29. 29. Twitter -> Web -> Print
    30. 30. Hootsuite – save time! Conscious can “connect” with 3,466 people on LinkedIn
    31. 31. YouTube marketing
    32. 32. Does video drive website engagement?
    33. 33. You bet!
    34. 34. Facebook • Not just for “the kids” • “Listen” first, what are others saying about you? • Who in your firm has a Facebook profile? • Engaging with the younger generation for recruitment
    35. 35. “Like” & win!
    36. 36. Get a decent Facebook page
    37. 37. Competitions
    38. 38. Facebook advertising • Sex • Age • Status • Geography • Events (Birthday, Moving house) • Education (Level, establishment) • Employment • Interests • Connections (via Fans)
    39. 39. Google+
    40. 40. Google Authorship
    41. 41. Pinterest
    42. 42. http://www.conscious.co.uk/presentations

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