Conscious - Building Digital Relationships

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  • Melissa
  • Melissa
  • Conscious - Building Digital Relationships

    1. 1. Conscious Solutions Building Relationships in a Digital World by David Gilroy
    2. 2. Conscious Solutions Seriously, it’s not that small!
    3. 3. Conscious Solutions We are far from perfect!
    4. 4. Conscious Solutions Seth Godin – Connection Economy • Who trusts you • Who wants to hear from you • Who will collaborate, support & engage with you?
    5. 5. Conscious Solutions Net Promoter Score
    6. 6. Conscious Solutions What do you want? Satisfied or loyal?
    7. 7. Conscious Solutions Social Media Engagement Model Unengaged Highly Engaged Un Targeted Highly Targeted CONNECT BROADCAST CONVERSE SHARING
    8. 8. Conscious Solutions Hell of way to accept an invitation!
    9. 9. Conscious Solutions Possibly seen by 94,047 people
    10. 10. Conscious Solutions Really? I did not want to know! NEVER break Rule No.1 of social media
    11. 11. Conscious Solutions Rule No.2 of social media. It’s a private conversation in public
    12. 12. Conscious Solutions Rule No. 3 The rule of
    13. 13. Conscious Solutions Do.not.reply@ ! What, don’t you want a conversation with me?
    14. 14. Conscious Solutions The worst email format I’ve EVER seen!
    15. 15. Conscious Solutions When a “million” does not mean a million
    16. 16. Conscious Solutions Do you know what I do for a living? chat about your current digital presence
    17. 17. Conscious Solutions No, it doesn’t
    18. 18. Conscious Solutions Do you LIKE and FOLLOW your clients?
    19. 19. Conscious Solutions Are you connected to everyone you should be?
    20. 20. Conscious Solutions Do you want to know what’s going on?
    21. 21. Conscious Solutions Are you paying attention to everyone you can?
    22. 22. Conscious Solutions Survey? What survey?
    23. 23. Conscious Solutions Why don’t you know how I travel?
    24. 24. Conscious Solutions Are you nudging people when you can?
    25. 25. Conscious Solutions Do you use humour to build relationships? Be different, not better!
    26. 26. Conscious Solutions Even law firms can have fun!
    27. 27. Conscious Solutions Can I really run?
    28. 28. Conscious Solutions See, it’s not that hard
    29. 29. Conscious Solutions You don’t know me!!!
    30. 30. Conscious Solutions But I expect you to know who I am! I really do
    31. 31. Conscious Solutions So who’s using your website?
    32. 32. Conscious Solutions One day we’ll meet in person
    33. 33. Conscious Solutions Why don’t you know who I am?
    34. 34. Conscious Solutions Please don’t pretend to “care about me!
    35. 35. Conscious Solutions C’mon, hurry up! It’s the age of instant gratification
    36. 36. Conscious Solutions I am going to complain in different ways now!
    37. 37. Conscious Solutions Don’t insult me please!
    38. 38. Conscious Solutions I do NOT want to talk to you! Get out of my face
    39. 39. Conscious Solutions You have to DEAL with it as quickly as you can!
    40. 40. Conscious Solutions 1. Called & knew my name 2. Was told to email me 3. Did not use my name or email address
    41. 41. Conscious Solutions Very smart, almost perfectly done!
    42. 42. Conscious Solutions And then they go & blow it!
    43. 43. Conscious Solutions Oops!
    44. 44. Conscious Solutions So, which relationship are you going to go and build today?

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