Hirsh, D, “Portable Projection Screens for Use in Uncontrolled Lighting,” Bright View white paper, April, 2007

1. Portable Projection Screens for Use in Uncontrolled Lighting
Donald Hirsh
Bright View Technologies, Inc.
Morrisville, NC USA
Introduction
Front projection systems deliver large diagonal screen sizes and lowest-cost-per-unit-area images
of any display technology. A reasonably high quality 20” diagonal front projection system (Projector
and screen) can be purchased for about $2500. For comparison, a 03” diagonal plasma system can
cost $65,000. New generations of lightweight, low-power projectors can be used to create display
systems that are also the lightest weight-per-unit-area. Lowest cost per diagonal inch and portability
make projection systems the most flexible display systems for consumer video display and for business
applications such as corporate meeting rooms, commercial applications, and retail signage.
With improved components and reduced costs, more front projectors are being sold and more of these
projectors are being used in uncontrolled viewing environments. In order to get the best quality pictures
from a projection system they must be used in a reduced illumination environment or in conjunction with
a high-gain, high-contrast projection screen.
In controlled illumination settings, such as windowless corporate meeting rooms or dedicated home
theater installations, it is hard to improve upon a well placed white vinyl screen in a darkened room.
When a room is designed so ambient illumination does not fall on the screen and minimal levels of
background lighting keep the viewing regions in a darkened state, innovations in screen development
are not required.
In any other viewing environment innovative high-gain2, high contrast screen designs are required to
deliver maximum image luminance to the viewer, and reject the maximum amount of ambient light.
Screens that perform both functions – increased image luminance and increased rejection of ambient
illumination have not been technologically feasible until now.
In this paper we’ll describe the improvements in projection screen performance based on new large-
area microstructure technology.
The Problem: Projection Systems and Room Illumination
Like every display technology, projected images must first be bright enough to be viewable relative to
the ambient surround – whatever the size of the projected image. Then the images have to be viewable
from a variety of positions, sitting or standing, on-axis or off. Finally the projected image has to have
enough contrast that a viewer can retrieve all the information from the images.
1
A screen only needs to be a good lambertian reflector to deliver an excellent image to the viewer. A simple matte-white
painted wall makes an adequate front projection screen in a darkened room.
2
For the purposes of this discussion, gain is defined as the ratio of luminance of a particular screen, measured on-axis, to the
luminance of a lambertian white reflector under identical illumination.

2. Important Trends in Projection Systems
With dozens of products tailored for increasingly specific niches, it is difficult to generalize about current
projectors. But there are a few key points that inform our analysis.
Improvements in projector illumination have solved the problem of projecting a sufficiently bright
image. For several classes of projector, with the basic luminance issue solved, the projection screen
manufacturer can attend to the other two problems – optimizing image contrast while maintaining a
wide viewing angle. A few vendors have stepped in with just such products.
Mid-luminance projectors vendors are taking two approaches. They maintain price and increase
features (a great recent example: a NEC NP60: 3000 lumens, 3.5 lbs, $1299 MLP) or they maintain
features and reduce prices (the increasing number of sub $000 200 lumen projectors speak to this
trend). These mid-level projectors, when used in mixed ambient lighting will require new, innovative,
high-gain high-contrast screens to deliver acceptable performance.
The advent of LED illumination for projectors has allowed for the creation of ultra-portable and even
battery powered front projectors. Low-power and low(er) luminance projectors enable a new level of
portability to projection systems. But even at 00 lumen projectors can’t project a viewable image on
current screens. This class of device requires a high gain, high contrast screen in order to be useful
(see table 3).
Illumination and Displays in the Home and Office
In most homes, rooms are lit with combinations of general lighting (overhead fixtures, sconces), task
lighting (lamps, under-cabinet illumination) and accent lighting. Task and accent lighting dominates
over general lighting. Projectors tend to be used in rooms that have more task and accent lighting
– living rooms, dens, and family rooms. For the most part paint ceilings are painted shades of white
that produces a slight bias to ambient illumination impinging from above. In office buildings and schools
general lighting tends to prevail in the form of ceiling-mounted fluorescent units. If one were to take a
light meter and walk around a variety of homes and offices one would find signals ranging from 50 lux
(a darkish living room corner) to 550 lux – a bright window-lit office and all points in between.
Display devices can be used in “typical” indoor settings, in an office with overhead fluorescent
illumination with the occasional window and task light, or in a residence with task lights and windows.
Below is a list of typical on-axis illumination for several of these devices. All of these devices are
useable in, but not optimized for, daylight and overhead/task lit rooms.
Table 1: Typical Luminance for Displays with display driven to full white
By way of contrast, the maximum luminance of a projection screen is dependent on the luminance of
the projector, the size of the projected image and the gain of the screen. The table below shows the
illumination that will be reflected when various size projection screens are illuminated with the luminous
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3. output of projectors of varying brightness. We highlight the signals (in nits) that are between 200 and
below 000 NITs, since these are signals that we can see in a lit indoor room. This table illustrates
what we already know – low luminance projectors shouldn’t be used in brightly lit rooms. We will have
more to say about screen illuminance and gain later in this paper.
Table 2: Projection Screen Illuminance (Gain 1)3
Every display technology makes use of ambient rejecting techniques to improve image contrast and
particularly image contrast around uncontrolled illumination. Many display technologies employ anti-
reflective and/or anti-glare films to cut down on ambient reflections. RPTV screens utilize black mask
area to obtain the necessary contrast. For example Bright View’s GIGASCREEN system leaves 85%
of the surface area of the screen covered with a black matrix so that a viewer perceives the widest
possible contrast. The remaining 15% of the screen consist of microlens apertures that manage the
luminance of the projected image. Although most existing Plasma displays employ no targeted bright
room contrast enhancement solutions they use a variety of films that reduce transmission and as a
result improve contrast by default. Our eyes require a black appearance in display surface for us to
perceive black and therefore contrast. We can’t create black from illumination; it can only be created by
the absence of projected images and lowest possible reflection of ambient light. There are analogous
requirements for front projection screens, which must be balanced against the very nature of the
projection screen – it has to reflect the light from the projector back to the viewers.
In order to study and quantify the effects of ambient limiting structures and materials in front projection
screens we developed a laboratory procedure to measure the ability of a screen to reject ambient
illumination. We describe it in detail in the sidebar “The Methodology of the Ambient Rejection Ratio.”
The result is a useful, objective figure of merit that can be used to characterize how well a screen
performs the function of ambient minimization.
3
The luminous output of the projector is measured in lumens (power); the lumens when delivered to a particular area are
measured in lux (lumens/ m2); the reflected luminous surface of a projected image is measured in nits (lux per steradian or
power/area/solid angle). Lux and nits are not interchangeable, but are related. Øv → Εv → Lv ; Lumens → Lux → Nits;
lm → lx (lm/m2) → nits (lm/m2/sr), or power → power/area → power/area/solid-angle.
3

4. The Problem II: The State of Projection Screen Technology
Most projection screens are made from vinyl coated fabrics. Innovation in this class of screen material
has largely been a function of advances in dyes and pigments: white, gray, with multiple layers of
opaque and/or reflective coatings, including suspensions of larger particles with optical properties such
as glass spheres. Other production techniques include acoustic transparency - adding perforation or
woven substrates to their repertoire of fabrics and finishes. Vinyl fabric-based production techniques
are used throughout the industry from high end screenmakers like Stewart Filmscreen, to nameless
manufacturers producing private-labeled projection screens. These classes of screens have gains
ranging from 0.7 to just north of 2 and for the most part have wide and symmetric viewing angles.
Combined with sufficiently high-brightness projectors, these screens can provide adequate contrast
even in an uncontrolled viewing environment. For low and mid-luminance projectors however, these
screens are never optimal. The reason is because none of these screens discriminate between
ambient and projected illumination. Any and every illumination striking the surface of the screen is
reflected back into the room in proportion to the strength of the signal impacting the screen, and at least
some portion of this light will reach viewers eyes.
Solutions
Gain Increasing Technology
To improve the brightness of a projected image, projection screens can use gain to increase on-axis
luminance in the same way LCD display makers us Brightness Enhancement Films to increase the
luminance of their backlights. Brightness Enhancement Films are used to compensate for a less
powerful backlight, collapsing the vertical viewing angles and making a bright, but narrower viewing
“cone.” Though implementations differ, the desired effect is the same – to increase on-axis gain at the
expense of wide off-axis viewing angles.
For projection screens, gain becomes critically important in uncontrolled viewing environments because
it can allow virtually any projector to achieve on-axis luminance that exceeds the on-axis output of most
other display systems.
4
This is especially important in portable computers where power dissipation is at a premium and backlights are one of the
most significant power sinks in the system.

5. Table 3: Gain-Adjusted Luminance of Projection Screens
In the same way that a laptop computer screen has a narrower vertical region to accommodate a
dimmer, lower-power backlight, high-gain projection screens can harvest light from the edges of the
viewing field and concentrate it in the center of the viewing field. The trade off is the image becomes
dimmer as you move off axis.
A sufficiently bright image is a necessary first condition. High gain screens allow us to create larger
area projected images with acceptable luminance using lower luminance projectors. Using a high gain
screen introduces tradeoffs in viewing angle. The general principle is to optimize and centralize image
luminance that is wasted and put it where it can do some good.
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6. Figure 1: One Dimensional Distribution of Luminous Flux at Various Gains
Screen vendors are experimenting with matte aluminum reflectors in conjunction with diffusive and
absorptive coatings. If a screen has a “silver” rather than a grey look, chances are good it is a matte
or brushed aluminum base material. Aluminum-based reflectors allow for increased gain screens (with
gains as high as 4.5 in our measurements). When the aluminum is brushed it can exhibit a directional
scattering effect that produces an elliptical light distribution (i.e. the vertical half-angle of the screen
becomes smaller than the horizontal half-angle). However, without the introduction of structures and
materials to reduce ambient artifacts, the additional gain these screens offer is of no benefit. In a room
with ambient illumination, the ambient illumination that impinges the screen is reflected with increased
gain too, so there is a brighter image, but no net increase in contrast from the screen.
Some vendors add glass microspheres to the mix. These microspheres act as retroreflectors,
enhancing reflectivity back toward the source. With sufficient density, the microspheres offer increased
gain and decreased half-angle. Since they are spherical they offer no preferential treatment of
projected illumination. Thus, they too increase the gain of every signal that impinges the screen
surface.
Bright View’s technology platform allows for the construction of projection screens based on precisely
defined and placed astigmatic microlenses which allow for a bias in the gain of the projected image,
instead of the ambient illumination.
Ambient Rejecting Technology
Conventional screen makers have created contrast enhancing screens by using gray reflectors instead
of white trading overall reflective efficiency for lower black level. The technique is useful in low ambient
illumination settings, but creates screens with a native gain of less than , which means the projector
illumination must be that much brighter to achieve high peak luminance. Within the past two years
manufacturers have introduced screens with ambient rejecting technology, presumably through the use
of absorptive materials embedded in microstructures designed for preferential absorption of ambient
illumination. In conjunction with our microlenses, Bright View is deploying ambient rejecting materials
and structures as well. The table below is a representative list of screen materials we have evaluated
as part of our ongoing research. The samples are sorted by the ARR – the higher the number, the more
ambient rejecting “behavior” is exhibited by the screen.
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7. Table 4: Representative Screen Performance Metrics, Sorted by ARR
Based on results from a Bright View Technologies focus group study, an ARR less than 1.25 does not
discriminate between ambient and projected illumination to be a useful screen for use in mixed ambient
lighting.
Advances in Microstructure Technology Manufacturability
For low-to-mid-luminance projection systems, a successful screen must supply an optimal mix of
ambient rejecting absorbers, and gain enhancing materials and structures. Until quite recently the
materials to solve this problem included the techniques and materials noted above: plastic and vinyl
films, rigid, metallic reflectors, reflective and absorptive coatings and a few initial attempts at microlens
creation through non-precision material deposition. Within the past two years, a few companies have
begun to experiment with microstructure-based products.
Bright View, in particular, brings a new and fundamental advantage to the design of projection screen
technology: the ability to design and reproduce very precise microlens structures over very large areas.
Bright View’s first technological breakthrough, the GIGASCREEN System is named for the number of
microlenses in a typical 50” diagonal rear projection screen. To the material palette of the optical film
design we add the proprietary ability to design and mass produce large area arrays of precision lenses
(aspheric, astigmatic, cylindrical, et cetera) which allows Bright View’s film to create light distribution in
ways that were previously unachievable.
The other important benefit from Bright View’s technology platform is the inherent manufacturability
of the film products. All of our technology lends itself to implementation in rolled goods, continuous
and semi-continuous processing, which means we are developing products that can scale to market
demand.
7

8. mm
0. mm
Figure 2: Examples of BVT Microstructures
Bright View’s Related Work
In Bright View’s development, the company has invested enormous energy developing a generalized
technology platform that can form and manufacture arbitrary microstructures. We employ this capability
to develop optical films for all major display modalities, often leveraging advances in one display area to
improve another area. For example, we have taken what we have learned in designing 2 dimensional
optical distribution fields for rear projection television films and used it in the creation of our front
projection screen. Moiré minimization and display MTF analysis provide solutions that are directly
applicable to multiple film areas. We have taken what we have learned about contrast enhancement
in plasma and films and similarly applied it to our work in front projection screens. Our work in LCD
brightness films has benefitted from studies in projection screens.
Table 5: Bright View Product Family
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9. Solutions for Anytime Anyplace Projection
Bright View is developing a family of projection screens targeting the emerging markets for anytime
anyplace projection. In addition to the performance attributes we have discussed in this paper, another
important attribute is portability. This means all of our screens must be packaged for easy set up and
take down. We are developing two screen types, differing largely in gain: one, the Super High Gain
Screen, has a gain of about 7 and an ARR greater than 1.4. The High Gain screen has a gain of 4.5.
We package these screens into 30”, 50” and 70” collapsible enclosures.
Low-Luminance Projectors
For sub-00 lumen projectors, a useful projection screen should have a gain of greater than 6 and
an ARR greater than 1.4. An image size of 30” - 50” diagonal in 4:3 or 16:9 aspect is about is about
as large as these projectors are capable of supporting. In the emerging category of pico projectors,
delivering on the order of 25 lumens, a 30” image is about as large as can be accommodated with high
gain technology.
Business Applications Home Theater Applications
For mid-market projectors delivering 000-3000 lumens on screen sizes from 50 – 00” can be
supported in fairly bright room lighting using either a High Gain Screen or a Super High Gain Screen.
Conclusions
Uncontrolled ambient illumination calls for new screen technology, a niche that is being filled by
manufacturers with expertise in microstructure design and replication. The requirements to deliver
product into this space include both high gain and high contrast screens. The requirements for anytime
anyplace projection includes portability and simplicity in setting up and stowing of both screen and
projector. Bright View is demonstrating preliminary products in spring, 2007 and intends to enter the
market in 2008.
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10. Sidebar: The Methodology of the Ambient Rejection Ratio
Gain and viewing angle (or half-angle) are the two most commonly cited measures of projection
screen performance. In developing our ambient rejecting technology we need an objective measure
of a screens ability to give preferential treatment to on-axis illumination. There is recent precedent in
contrast measurement for flat panel devices 5,6,7 and we have extended related techniques to measure
devices that are only reflective rather than emissive. We have developed two ratios and a figure of
merit. The first, called “diffuse reflectance source” (DS), shows how efficiently the screen distributes
the projected image back into ambient surround. This is the dimensionless ratio of a luminance signal
of the projection screen (numerator) divided by a luminance signal of a white standard (denominator).
The second, the “diffuse reflectance ambient” (DA) is an indicator of how efficiently the screen
distributes the ambient illumination back to the projection screen viewer. DA is the dimensionless ratio
of illuminance signal of the projection screen (numerator) divided by the illuminance signal of a white
standard (denominator). Finally, the figure of Merit, the Ambient Rejection Ratio (ARR) is defined by
DS/DA. A white lambertian reflectance standard has an ARR of 1. A black body, theoretically, has
an ARR of ∞. An projection screen with an ARR between 1.3 and 1.6 generally shows a reasonable
tradeoff between an ability to partially reject ambient illumination without compromising the on axis
illumination of the projected image.
Figure 3: Measurement Procedures for DS, DA
0