2003, Legal Business Development Brief


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2003, 2-page brochure for Legal Business Development

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2003, Legal Business Development Brief

  1. 1. EXPAND YOUR BUSINESS AND CLIENT BASE L Legal Business Development Business development coaching & training for the legal profession Summary Services Legal Business Development (LBD) provides business development coaching and training for Coaching attorneys and legal firms. From coaching individual The most effective way for attorneys to gain skill in attorneys, to coaching and training sequences for every aspect of business development is through practice groups and firms, to seminars and regular ongoing contact with a personal coach. workshops, LBD can increase your profitability. A carefully constructed coaching service introduces Our world-class team includes coaching and training new ideas and concepts in a timely and efficient way experts, legal services experts, nationally prominent that allows the busy attorney to immediately sales executives, trainers, developers, and serial incorporate them into his or her daily affairs. A entrepreneurs. We deliver materials in a time coach is a neutral and objective confidant, a efficient, effective and reinforced manner that supportive resource for professional and personal generates accountability and productivity. growth. LBD’s coaching sessions are delivered by telephone and supplemented with email and internet LBD's program and method increase: access. • Attorneys' personal growth and professional development while maintaining and building LBD coaching is delivered through open-ended, their individual and firm legal practice evolutionary, personalized dialog and interaction • Successful habits for business development between attorney and coach. The sequence of • Attorney implementation of uniform, firm-wide activities includes: and practice-wide sales and marketing strategies • An assessment to gauge career clarity, strengths • Collaboration between attorneys for team-based in business development, areas of comfort, and business development attitudes and abilities • A customized goal setting, development and The outcome is: work plan • New clients and increased revenue • The LBD Program of business development and • Better clients human relations methodology. The coach tailors • Greater client satisfaction the program to the appropriate pace and content • More revenue per client for the individual attorney • A cycle of weekly telephone and email mediated The return on investment for participants in the LBD coaching program is substantial. Attorneys and firms following and implementing LBD's program will After completing the initial LBD Program, the obtain an increase in revenue that will more than pay attorney can continue working with the coach on for our services in the first year alone. advanced topics in weekly sessions or through less frequent or ad-hoc interaction. You and your firm will produce powerful results because new and effective business development habits will become part of your attorneys’ everyday activities and your firm's culture.
  2. 2. Seminars and Workshops practices or markets, and can be delivered to groups. Seminar and workshop materials are reinforced in LBD Seminars and Workshops are designed for individual coaching sessions that accompany group groups of attorneys with different business training sessions. development skills and responsibilities: • Rainmakers - attorneys who have developed a successful practice and bring substantial The LBD Team revenue to the firm LBD's world class team includes coaching and • "Rainmakers in Training" - attorneys who training experts, legal services experts, nationally are learning to develop business for their prominent sales executives, trainers, developers, and practice serial entrepreneurs. The team's skills encompass all • Practice Group Leaders - attorneys who aspects of business development for the legal have responsibilities as business originators profession, with backgrounds in law, marketing, and who manage other business originators sales, and executive management. • "Future Rainmakers" - attorneys who do not have client management responsibilities but The LBD Board of Advisors includes distinguished who will in the future professionals from legal services, corporate sales and communications, and works with LBD staff to ensure 90-minute Workshop topics include: we deliver the most relevant and up-to-date methods • Obtaining Client Referrals and materials to our clients. Members of our Board • Client Development and Retention of Advisors also serve as executive coaches for • Cross Selling Services attorneys and as executive-level seminar leaders. • Practice-Based Strategic Account Management The LBD staff has exceptional business development • Communications Skills for Attorneys backgrounds and has sold professional services or • Delivering Extraordinary Client Service other big-ticket products and services. They also have extensive experience in training, teaching and Three-hour Seminar topics include: staff development. LBD's staff strives to expand its professional competence and seeks the same for our • The Legal Business Development clients. Fundamentals Seminar • Business Development is Respectable and Experience Profitable Since our inception, we have worked with attorneys • Practice Group Leadership Seminar in all walks of the legal profession, from experienced • Team-Based Business Development solo practitioners, to associates at mid-sized firms, Seminar and partners at some of the industry’s largest law firms. LBD's program, curriculum and techniques Coaching with Training recognize the intelligence of attorneys and When a legal firm delivers private coaching for its accommodate the time constraints of the legal attorneys, there is opportunity to create uniform profession. practice-wide or firm-wide business development processes. These include initiatives in cross-selling, Legal Business Development team-based selling, account and market strategy, and 207 Wyndham Drive, Ste. 300 increasing client service and retention. Chapel Hill, NC 27516-4644 www.legalbusinessdevelopment.com LBD has developed seminar-based content for many lisa@legalbusinessdevelopment.com of the critical ideas from our coaching curriculum. (800) 497-7434 Our material can be tailored to individual firms, "I’ve been studying business development materials on my own for the past several years. In the brief time I have been working with a LBD coach, I have become notably more proficient at developing productive contacts through the professional network I already have and developing those contacts into new clients." Partner, large southeastern regional law firm “The expertise and guidance saved me from having to wade through volumes of marketing treatises. I was able to get to the bottom line and take action. The several coaching sessions where we focused on market segmentation and strategy as it applies to my personal practice has been extremely valuable as we launch our new firm." Partner, 10-lawyer regional firm