From the Farm to the Fork
February 13, 2014

FromtheLandofKansas.com

785-207-3958
Mission
• The From the Land of Kansas trademark program has the goal of
helping Kansas businesses that grow, produce, proc...
Membership Categories
•
•
•
•
•

Farmers/ranchers
Manufacturers/processors
Agritourism businesses
Value-added agriculture
...
Agritourism
Agritourism:
• Business must be a registered
agritourism operation with the Kansas
Department of Wildlife, Par...
Farmer/rancher
Farmer/rancher:
• 100 percent of the product is
grown/produced in Kansas
Manufacturer/Processor
Manufacturer/Processor
• 100 percent of the product's
processing or manufacturing is
done in Kansas
Restaurant
Restaurant:
• Restaurant is Kansas owned or
restaurant serves one or more
primary Kansas food ingredients

– No...
Value added agriculture
Value-Added Agriculture (non-food
products):
• 100 percent of product’s raw materials
are acquired...
Kansas Farmers’ Market Conference
WHERE: Ramada Inn
420 SE 6th Ave
Topeka, KS 66607
(785) 234-5400
REGISTRATION COSTS:
$25...
Trade show and annual meeting
Level 3
• Social media:
–
–
–
–
–

Regular post features
Posts jump from low 100s up to 1800 views for some of our more re...
Buy & Sell Portal
Schenker Family Farms:
Level 2 – Specialty Foods
Old-fashioned goodness cooked up
bright here in Kansas....
Reception Offering
Upcoming Opportunities
• eCommerce
website
• From the Land of
Kansas™
cookbook
• Farm-To-School
• Good Agricultural
Practi...
Join the story

Visit FromtheLandofKansas.com
FromtheLandofKansas.com

785-207-3958
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Hart from the land of kansas

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Hart from the land of kansas

  1. 1. From the Farm to the Fork February 13, 2014 FromtheLandofKansas.com 785-207-3958
  2. 2. Mission • The From the Land of Kansas trademark program has the goal of helping Kansas businesses that grow, produce, process or manufacture products in Kansas. In addition we work with and support restaurants using Kansas products and retailers selling Kansas products. • We help our members promote their Kansas products and also help with business development and marketing opportunities for our membership. • In addition, the state trademark provides a way to make Kansas products easier to identify.
  3. 3. Membership Categories • • • • • Farmers/ranchers Manufacturers/processors Agritourism businesses Value-added agriculture Kansas owned and based restaurants
  4. 4. Agritourism Agritourism: • Business must be a registered agritourism operation with the Kansas Department of Wildlife, Parks and Tourism • A majority of marketing, management and purchasing decisions are done in the state of Kansas • Business provides an agriculturebased experience
  5. 5. Farmer/rancher Farmer/rancher: • 100 percent of the product is grown/produced in Kansas
  6. 6. Manufacturer/Processor Manufacturer/Processor • 100 percent of the product's processing or manufacturing is done in Kansas
  7. 7. Restaurant Restaurant: • Restaurant is Kansas owned or restaurant serves one or more primary Kansas food ingredients – Note: franchises that are Kansas based will be allowed in the trademark, others will not • Restaurant identifies which food products are from Kansas/locally grown
  8. 8. Value added agriculture Value-Added Agriculture (non-food products): • 100 percent of product’s raw materials are acquired from Kansas • 100 percent of the product’s processing, manufacturing or craftsmanship is done in Kansas
  9. 9. Kansas Farmers’ Market Conference WHERE: Ramada Inn 420 SE 6th Ave Topeka, KS 66607 (785) 234-5400 REGISTRATION COSTS: $25 both days $40 both days $10 social – Feb. 28 6:30 -8:30 p.m. *$5 day discount for members
  10. 10. Trade show and annual meeting
  11. 11. Level 3 • Social media: – – – – – Regular post features Posts jump from low 100s up to 1800 views for some of our more recent posts. Just reached more than 3,700 likes Expanding Twitter presence and other social networks Increase in website traffic. • Reception event participation – be a featured food item in various receptions and events around the state that are looking to feature Kansas products – Build brand awareness with Kansans and out of state visitors – Some events allow product sales on sight or donate to gift bags if interested.
  12. 12. Buy & Sell Portal Schenker Family Farms: Level 2 – Specialty Foods Old-fashioned goodness cooked up bright here in Kansas. Nutritious with amazing flavor! 1 pint. $6 http://www.fromthelandofkansas.com/content/apple-butter
  13. 13. Reception Offering
  14. 14. Upcoming Opportunities • eCommerce website • From the Land of Kansas™ cookbook • Farm-To-School • Good Agricultural Practices (GAP)
  15. 15. Join the story Visit FromtheLandofKansas.com FromtheLandofKansas.com 785-207-3958

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