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For over a year, I was a go-to writer on
the Starbucks team.
I concepted Facebook campaigns,
banners, site updates and wrote the
Starbucks is a very exacting brand when
it comes to copy. The tone, the storytelling, the passion – all of these things
must resonate in every sentence.
Starbucks is an incredible client and I
often consider my time on that account
as a turning point in my own
Received by 715,040 Gold members
Open rate was very strong at 46.6%
Click thru to the Gilt URL was 6.6% of the total
recipients (46,910 uniques)
As of 2:10 PM -- 2200 units sold.
Sold out of the 4000 units at 10:14pm same day
“This may be my new “favorite thing
ever written,” at least in the Product
Detail Page category. Yes, I guess I
should specify the category because I’d
have to admit it doesn’t quite reach the
pinnacle of the opening chapter of One
Hundred Years of Solitude, but still:
very nice work.”
I include that only because it made me laugh.