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Starbucks

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Starbucks

  1. 1. CLICK THIS ICON (BELOW) FOR FULL SCREEN, IF YOU PREFER.
  2. 2. For over a year, I was a go-to writer on the Starbucks team. I concepted Facebook campaigns, banners, site updates and wrote the menu. Starbucks is a very exacting brand when it comes to copy. The tone, the storytelling, the passion – all of these things must resonate in every sentence. Starbucks is an incredible client and I often consider my time on that account as a turning point in my own development.
  3. 3. email
  4. 4. 5
  5. 5. 6
  6. 6. Received by 715,040 Gold members Open rate was very strong at 46.6% (333,158 uniques) Click thru to the Gilt URL was 6.6% of the total recipients (46,910 uniques) As of 2:10 PM -- 2200 units sold. Sold out of the 4000 units at 10:14pm same day 7
  7. 7. 15
  8. 8. banners & landing pages
  9. 9. fall menu
  10. 10. 39
  11. 11. 42
  12. 12. client feedback
  13. 13. “This may be my new “favorite thing ever written,” at least in the Product Detail Page category. Yes, I guess I should specify the category because I’d have to admit it doesn’t quite reach the pinnacle of the opening chapter of One Hundred Years of Solitude, but still: very nice work.” I include that only because it made me laugh.
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