Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Movies on Demand (MOD) falls under a marketing umbrella (CTAM) that is
supported by most major communications companies. C...
Like Gates can be contentious. Clients, striving for positive measurable metrics to
share with their leadership can be ver...
The first game, “LIST-IT!” is a
simple platform that lets a user
list their top 5 movies across a
variety of categories de...
Users create their List, post a
notification to their Wall and
encourage their friends to
participate as well, based on
th...
Some results…
• 25,000 likes in the first two weeks
• Total LIKES have increased by 300%
• Active users have increased fro...
The second game,
which I named, Click
Your Flick, is a fun
movie selector based
on your mood.
It’s similar to Hot or
Not, ...
The game is
designed to
never actually
reach a
conclusion,
driving the user
to ask their
friends to help
them break the
ti...
ME
I was part of the initial pitch team whose concepts won the Movies On Demand
business.
During 2012, I was the Creative ...
END
Mod 2
Mod 2
Upcoming SlideShare
Loading in …5
×

Mod 2

126 views

Published on

  • Be the first to comment

  • Be the first to like this

Mod 2

  1. 1. Movies on Demand (MOD) falls under a marketing umbrella (CTAM) that is supported by most major communications companies. Comcast, Rogers, Cox Communications, etc. all support MOD marketing under the notion that anything that promotes their on-demand movie services will be beneficial to all. They wanted to be social. They wanted to be viral. They needed ideas. Our concepts were fun, low-commitment social games, with a contest element for phase one.
  2. 2. Like Gates can be contentious. Clients, striving for positive measurable metrics to share with their leadership can be very attached to anything that causes that click, but a Like Gate isn’t always the answer and often causes serious drop-off in interaction. There needs to be a sense of value to the user. That something will benefit them. In this case, they have the opportunity to play a fun, simple game, as well as the chance to win a pretty sweet TV.
  3. 3. The first game, “LIST-IT!” is a simple platform that lets a user list their top 5 movies across a variety of categories designed to promote featured films from MOD’s catalogue. It’s a simple drag and drop interface that allows the user to order their film selections and also features the ability to search MOD’s database, powered by ROVI.
  4. 4. Users create their List, post a notification to their Wall and encourage their friends to participate as well, based on the age-old contention around which movie is better than which. Permission requests allow us to broadcast their choices throughout their social stream.
  5. 5. Some results… • 25,000 likes in the first two weeks • Total LIKES have increased by 300% • Active users have increased from 7% to 19% • More than doubled the MOD Facebook fan base • ~5000 new fans per week with a 28% conversion rate and a 27% completion rate for the app • CTR of .038% is above average for Facebook ads • Cost-per-like is less than $2 • The app was white-labeled for use on other Facebook properties, first by Cox Communications
  6. 6. The second game, which I named, Click Your Flick, is a fun movie selector based on your mood. It’s similar to Hot or Not, but with movies and is a quick, lowcommitment game designed to set users up with a reminder to order the movie they selected right away.
  7. 7. The game is designed to never actually reach a conclusion, driving the user to ask their friends to help them break the tie between two movies, and increasing conversation around which one is better.
  8. 8. ME I was part of the initial pitch team whose concepts won the Movies On Demand business. During 2012, I was the Creative Director on the account, leading designers, IAs and writers as well as pitching new concepts to the client. MOD is a small client with which I greatly enjoyed my time. They’re smart and they’re a great example of how you can grow a fan base with small experiences that entertain. Also, above are my top 5.
  9. 9. END

×