Ptolemus location study presentation short


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This presentation looks at the benefits of the Free European Location Study published by PTOLEMUS.

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Ptolemus location study presentation short

  1. 1. European Location Study 2010<br />Positioning technology providers: Evolving landscape and opportunities<br />7th May 2010<br />
  2. 2. 2<br />Overview and methodology<br />The European Location Study is a unique offer<br />It is the only study analysing <br />All the positioning technologies <br />All the location capable devices<br />All the markets and opportunities in LBS<br />For the benefits of <br />technology providers, <br />the LBS service providers and <br />the mobile operators<br />Based on<br />More than 50 interviews<br />Assessment of all the leading players<br />Extensive secondary research<br />A team of experts<br />1<br />Key leading companies interviewed include:<br />Strictly Confidential<br />
  3. 3. 3<br />1<br />Overview and methodology<br />The European Location Study covers all the bases<br />The study will show you:<br />The full extend of location applications and the devices that powers them<br />How today’s positioning technologies match the demand <br />How each technologies work and compare <br />Who are the leaders and losers<br />Plus you will get:<br />3 case studies of models that works<br />Main player’s strategies<br />Overall quantitative analysis<br />Expected growth calculations to 2014<br />Independent, reliable and well informed evaluation of the key trends<br />200 pages<br />50 interviews<br />18 location technologies<br />16 vertical markets analysed <br />6 months<br />1 Study <br />Strictly Confidential<br />
  4. 4. 4<br />Features and benefits of the study<br />The full spectrum of location enhanced Applications<br />The study looks at the whole range of LBS and location enabled device that powers them<br /> An analysis of the each location markets by device types <br /> An overview of the key location based services such as<br /> eCall, E112, <br />Indoor location, <br />Location based advertising and marketing,<br />location based social networking<br />2<br />Strictly Confidential<br />
  5. 5. 5<br />2<br />Features and benefits of the study<br />Strictly Confidential<br />Today’s positioning technologies do not match the demand <br /><ul><li>Find out exactly what are the location requirements for the key application
  6. 6. and get a detailed assessment of the challenges location technologies are facing today</li></ul>Location based services matrix<br />Taxonomy of positioning needs<br />How location technology needs are met across all location applications<br />
  7. 7. 6<br />2<br />Features and benefits of the study<br />Strictly Confidential<br />The study analyses and compare 19 positioning technologies <br /><ul><li>Detailed explanation of how all the key positioning technologies work in plain English
  8. 8. Straight forward and neutral analysis of how they compare: cost, speed, accuracy, power consumption….</li></ul>Location technologies accuracy comparison<br />Comparison table of the main location technologies<br />
  9. 9. 7<br />2<br />Features and benefits of the study<br />Strictly Confidential<br />The positioning value chains are complex and rapidly evolving<br /><ul><li>Get a clear picture of the location landscape with our overview of all the key players and their capabilities
  10. 10. Graphic representation of each positioning ecosystems and market infrastructures </li></ul>Positioning value chain analysis<br />
  11. 11. 8<br />2<br />Features and benefits of the study<br />Strictly Confidential<br />You will get a full rundown of the entire LBS market in numbers …<br /><ul><li>Examination of the business models for each technologies
  12. 12. Evaluation of the majortrends, opportunities and risks per technology, markets and players type
  13. 13. Quantitative assessment of each addressable markets </li></ul>Market share of Navigation device evolution<br />Mobile Location gaming: a market worth playing<br />Availability of cell-ID in European mobile networks (in%)<br />
  14. 14. 9<br />2<br />Features and benefits of the study<br />Strictly Confidential<br />… and a complete model of the positioning market<br /><ul><li>2006 – 2014 quantified analysis of:</li></ul>The in-vehicle positioning market<br />The mobile positioning market<br />The consumer electronics positioning market<br /><ul><li>Expected growth calculations of the following markets</li></ul>GPS, GNSS<br />Wi-Fi positioning<br />Positioning sensors (MEMS)<br />Network based solutions<br />In-line fitted in-car GPS Units sales (million units) <br />
  15. 15. 10<br />Features and benefits of the study<br />The European Location Study gives you more than an in-depth analysis <br />Get quantifiable trends, the main player’s strategies in the positioning market, and recommendations with:<br /><ul><li>5 ways to prove the business case for operators to invest in location
  16. 16. Evaluation of the network based positioning technologies, business models and service opportunities
  17. 17. 7 key transforming factors that will redefine positioning and LBS
  18. 18. PLUS! 3 Case studies demonstrating the winning strategies </li></ul>2<br />Strictly Confidential<br />
  19. 19. 3<br />Sponsorship opportunities<br />The European Location Study is made of 2 elements: <br />The Market Analysis:<br /><ul><li> All the vertical markets for location assessed and quantified
  20. 20. Trends an forecast of the key addressable markets
  21. 21. Extra €900</li></ul>The Full Study<br /><ul><li>Includes quantitative analysis
  22. 22. Includes markets and players analysis</li></ul>€2900<br />