Danielle Cooley @dgcooley Personas in the Age of Social Media UPA 2012
persona [per-soh-nuh]noun, plural personae, personasFictional character created torepresent a specific user type…that might use a site, brand, orproduct in a similar way. Basically, an archetype of a user. http://dictionary.reference.com/browse/persona http://en.wikipedia.org/wiki/Persona_(marketing)
• Research-based “We … discover them as a byproduct of the investigation process.”1 • Goal-focused “Personas are defined by their goals. Goals, of course, are defined by their personas.”1 • Detailed “We don’t just let Emilee drive to work. We give her a dark-blue 1991 Toyota Camry, with a gray plastic kid’s seat strapped into the back and an ugly scrape on the rear bumper.”2 • Few “If we find more than three primary personas, it means that our problem set is too large…”3 • Not reusable Different personas use different product features.4 Cooper, Alan. The Inmates Are Running the Asylum. 1999. Page 124. Cooper, Alan. The Inmates Are Running the Asylum. 1999. Page 128. Cooper, Alan. The Inmates Are Running the Asylum. 1999. Page 137.Smith, Carol. Personas at Work. Slide 13. http://www.slideshare.net/carologic/personas-at-work T-shirt via http://parkavenuecoffee.com
Junk drawer photo via Creative Commons license from flickr user puuikibeach.
Don’t forget aboutProfile photo is familiar. the ads! Cover photo adds richness. Friends | Photos | Maps | Likes section provides insight Includes specifics into the persona. about education, employment, and relationship status. “Likes” section in the body of the timeline shows more detail.Hobbies and personal interests can be Integration with other reflected in status social media tools is updates. revealing.
Rock Star. Gamer.@JustWilma @RedheadRockStarGeography Politics Employment Hobbies Gender @JustWilma photo via creative commons license from flickr user Alaskan Dude. @RedheadRockStar photo courtesy of twitter user @ElisaRockDoc.