bikes mean business.
Deann C. García

MCAD SD-6500
Intro to Sustainability
say hello to swrv:
a new direction for communities

2/37
Think of the great cycling cities in America. Portland, Minneapolis,
Denver. Filled with miles of bike lanes, and more imp...
Now, think of a great cycling suburb.
If you’re like me, you might be a bit at a loss. Typically, great American
cycling i...
The suburb I live in, Beaverton, Oregon, is blessed with amazing parks
and a great lightrail system, but is completely lac...
typical suburbs lack

6/37
typical suburbs lack
		 cultural connections to their place

7/37
typical suburbs lack
		 cultural connections to their place
		 thriving small businesses

8/37
Can a suburb develop its own
neighborhood identities?

9/37
Can a suburb develop its own
neighborhood identities?
[instead of being defined as a bedroom
community for another municip...
Can a suburb develop its own
neighborhood identities?
[instead of being defined as a bedroom
community for another municip...
what is						 ?

12/37
what is						 ?
Implementation of uniquely designed,
community centric bicycle parking in business
districts of suburbia.
...
what is						 ?
Partnering with local governments, local
business, and local artists - fostering a sense
of community in s...
what is						 ?
A simple idea which can bring a community
together through accessibility and
neighborhood pride

15/37
SWRV bike parking is uniquely tailored to each location
or district that they live in, and is functional, beautiful, and
s...
SWRV bike parking is crafted locally from recycled and
reclaimed materials, saving waste from landfills.

17/37
goals

18/37
goals
the sustainability challenge

19/37
goals
the sustainability challenge
Improve access of locally owned businesses for bike-based
consumers

20/37
goals
the sustainability challenge
Improve access of locally owned businesses for bike-based
consumers
Change the directio...
goals
the sustainability challenge
Improve access of locally owned businesses for bike-based
consumers
Change the directio...
who can SWRV help?
		business
		municipal governments
		bike-based consumers
		local artists

23/37
SWRV can help

business
	 	 1• Improve access and visibility for customers
	 	 2• Tap new markets which statistically spen...
SWRV can help

municipalities
	 	 1• Beautify neighborhoods
	 	 2• Improve livability by reducing congestion

25/37
SWRV can help

bike-based consumers
	 	 1• Gain access to businesses they wish to frequent
	 	 2• Improved transportation ...
SWRV can help

artists
	 	 1• Earn commission
	 	 2• Gain exposure and respect among neighbors

27/37
so, what next?

28/37
so what next?
educate.

29/37
1.

Inform business owners of potential positives of
bicycle infrastructure

30/37
2.

Let local governments know SWRV is available and
gain knowledge of the permitting and waiver process

31/37
3.

Identify local artists to collaborate with

32/37
4.

Target neighborhoods and commerce districts with
good variety of small businesses which could benefit
from better acce...
that is it!

34/37
that is it!
lets start
making some
parking art.

35/37
Images courtesy City of Portland, The Oregonian, and Bike Portland.
Thank you!
36/37
Deann García
2013
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Bicycle parking for thriving communities

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SWRV

  1. 1. bikes mean business. Deann C. García MCAD SD-6500 Intro to Sustainability
  2. 2. say hello to swrv: a new direction for communities 2/37
  3. 3. Think of the great cycling cities in America. Portland, Minneapolis, Denver. Filled with miles of bike lanes, and more importantly, thousands of places to park your bike. 3/37
  4. 4. Now, think of a great cycling suburb. If you’re like me, you might be a bit at a loss. Typically, great American cycling infrustructure stops at the city limits, and crowded, busy suburbs operate as a barrier to alternative transportation. 4/37
  5. 5. The suburb I live in, Beaverton, Oregon, is blessed with amazing parks and a great lightrail system, but is completely lacking in the type of infrastucture that can connect these perks to people on bikes. 5/37
  6. 6. typical suburbs lack 6/37
  7. 7. typical suburbs lack cultural connections to their place 7/37
  8. 8. typical suburbs lack cultural connections to their place thriving small businesses 8/37
  9. 9. Can a suburb develop its own neighborhood identities? 9/37
  10. 10. Can a suburb develop its own neighborhood identities? [instead of being defined as a bedroom community for another municipal entity] 10/37
  11. 11. Can a suburb develop its own neighborhood identities? [instead of being defined as a bedroom community for another municipal entity] thinks the answer is yes. 11/37
  12. 12. what is ? 12/37
  13. 13. what is ? Implementation of uniquely designed, community centric bicycle parking in business districts of suburbia. 13/37
  14. 14. what is ? Partnering with local governments, local business, and local artists - fostering a sense of community in suburbs and outlying areas 14/37
  15. 15. what is ? A simple idea which can bring a community together through accessibility and neighborhood pride 15/37
  16. 16. SWRV bike parking is uniquely tailored to each location or district that they live in, and is functional, beautiful, and sustainable. 16/37
  17. 17. SWRV bike parking is crafted locally from recycled and reclaimed materials, saving waste from landfills. 17/37
  18. 18. goals 18/37
  19. 19. goals the sustainability challenge 19/37
  20. 20. goals the sustainability challenge Improve access of locally owned businesses for bike-based consumers 20/37
  21. 21. goals the sustainability challenge Improve access of locally owned businesses for bike-based consumers Change the direction of a community’s identity through artist collaborations 21/37
  22. 22. goals the sustainability challenge Improve access of locally owned businesses for bike-based consumers Change the direction of a community’s identity through artist collaborations Upcycle and reroute scrap metals destined for landfill for the manufacturing of bike parking 22/37
  23. 23. who can SWRV help? business municipal governments bike-based consumers local artists 23/37
  24. 24. SWRV can help business 1• Improve access and visibility for customers 2• Tap new markets which statistically spend higher amounts of money than car-driving peers 3• Greater capacity for vehicles of all types 24/37
  25. 25. SWRV can help municipalities 1• Beautify neighborhoods 2• Improve livability by reducing congestion 25/37
  26. 26. SWRV can help bike-based consumers 1• Gain access to businesses they wish to frequent 2• Improved transportation infrastructure makes for safer, more visible travel 26/37
  27. 27. SWRV can help artists 1• Earn commission 2• Gain exposure and respect among neighbors 27/37
  28. 28. so, what next? 28/37
  29. 29. so what next? educate. 29/37
  30. 30. 1. Inform business owners of potential positives of bicycle infrastructure 30/37
  31. 31. 2. Let local governments know SWRV is available and gain knowledge of the permitting and waiver process 31/37
  32. 32. 3. Identify local artists to collaborate with 32/37
  33. 33. 4. Target neighborhoods and commerce districts with good variety of small businesses which could benefit from better access and exposure 33/37
  34. 34. that is it! 34/37
  35. 35. that is it! lets start making some parking art. 35/37
  36. 36. Images courtesy City of Portland, The Oregonian, and Bike Portland. Thank you! 36/37
  37. 37. Deann García 2013

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