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2011 Washington Diplomat Media Kit


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When your organization needs to break through the competitive political landscape of the nation’s capital, there is no more cost-effective way to reach a large audience of legislators, members of the administration and other top U.S. government decision-makers than The Washington Diplomat—the publication relied on by these officials for the latest in international, political and diplomatic coverage.

For over a decade, our respected publication has penetrated the main spheres of influence in Washington: Capitol Hill, the White House and the U.S. political system, in addition to all of the embassies and international institutions that make up this global center of power. With a marketing campaign in The Washington Diplomat, we can get your organization in front of 110,000 decision-makers who can significantly benefit your cause.

As you may know, The Washington Diplomat is the independent flagship publication of the vast international community in D.C. You are guaranteed to reach an elite set of demographics that includes all foreign embassies, the United Nations in New York, as well as the World Bank, IMF, Inter-American Development Bank, State Department, Capitol Hill, the White House, Federal Departments and Institutions, Fortune 500 companies and more than 600 locations within Washington, D.C., Virginia, Maryland and New York. Advertising in The Washington Diplomat will expose your organization to our readers, who make up the greatest center of power in the world.

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2011 Washington Diplomat Media Kit

  1. 1. media kit 2011
  2. 2. THE WASHINGTON DIPLOMAT Established in 1994, The Washington Diplomat is an other people of influence, such as U.S. congress- independent monthly newspaper with a readership men and heads of state. The Washington Diplomat of more than 100,000* that also offers incisive news stories on the latest A World of News and Perspective ■ INSIDE: LUXURY LIVING SPECIAL SECTION includes the more than 180 developments in international affairs, business, LIVING ■ VOLUME 17, NUMBER 06 ■ WWW.WASHDIPLOMAT.COM Up ■ JUNE 2010 embassies in Washington, the media, diplomacy and other timely topics. ASIA EUROPE PEOPLE OF WORLD INFLUENCE Hope for Reconciliation On Korean Peninsula Sinks to New Lows Ten years ago, when we profiled Sister’s Love Goes Global D.C., as well as all major fed- Other regular features include the appointments Seoul’s ambassador in Washing- To Wipe Out eral government institutions, section, which tracks the comings and goings ton, it was a time of great opti- mism on the Korean Peninsula, so it was only fitting that our cover read “Melting 50 Years of Breast Cancer Ice.” A decade later, not only has the ice not melted, but North- Nancy G. Brinker, South relations appear to have former U.S. chief the Foreign Service, private of diplomats, and gone into a deep freeze. PAGE 6 of protocol, has returned to lead Susan G. Komen for the Cure — the organization she founded in 1982 corporations and the inter- Diplomatic Spotlight, to stamp out breast cancer — taking her revolutionary cancer campaign on a global scale as she DIPLOMACY continues to honor the promise A World of News and Perspective ■ LUXURY LIVING she made to her big sister Suzy SPECIAL SECTION At Nuclear Talks, three decades ago. PAGE 4 national community at large. which offers a glimpse Progress and Plenty Of Finger-Pointing LIVING At the Nuclear Non-Proliferation DIPLOMATIC SPOUSES Treaty review conference in 2005, failure was evident almost from the outset. This year the Argentine Wife ■ VOLUME 17, NUMBER 3 ■ WWW.WASHDIPLOMAT.COM ■ MARCH 2010 Splits Her Time GREEK into the Washington social UNITED ARAB EMIRATES picture looks less bleak, although MIDDLE EAST many familiar gripes have once again exposed fundamental rifts between the world’s nuclear But Not Devotion Iraqis Go To Polls, haves and have-nots. PAGE 9 Anabelle Sielecki, But Kurds, Arabs ODYSSEY wife of Argentine Remain Divided culture As the flagship newspaper scene. Ambassador Héctor The results of Iraq’s election this month will lay the frame- Timerman, splits work for relations between her time between Baghdad and the regional “Most Greeks understand that we have reached a point Buenos Aires and government in Kurdistan, of no return,” says Greece’s candid ambassador, Vassilis Washington to stay close to her which will try to address deep-seeded fissures that Kaskarelis, in an exclusive interview, as he urges his country- of the diplomatic community, daughters and keep a close eye have split Iraqi Arabs and men to confront Greece’s dysfunctional economy head-on to on her architecture and wine Kurds for decades. PAGE 6 transform their society and stabilize the continent. PAGE 13 ventures back home. PAGE 31 VSA Proves What’s ADVERTISEMENT Possible With Art we are the only publication In its monthly culture Ability — not disability — is the theme of a massive showcase of artistic achievement and what it can overcome. PAGE 30 in the nation’s capital able section, The Washington DIPLOMACY U.S. Envoy Says OAS Must Become MIRACLE OR MIRAGE? Leaner, Meaner The new U.S. representative to reach this highly targeted and lucrative Diplomat highlights area to the Organization of American States says it’s high time for the bureau- cratic behemoth to refocus, Dubai’s meteoric rise and equally spectacular islands and soaring skyscrapers, his coun- reorganize and regain its fall stunned the world last year, but Ambassador try’s long-term economic strategy to limit relevance as a defender of democracy. PAGE 12 Yousef Al Otaiba of the United Arab Emirates its oil dependence is not only down to market. events with reviews rang- says that beyond the glitzy artificial palm-shaped earth, but downright necessary. PAGE 17 culture PEOPLE OF WORLD INFLUENCE DIPLOMATIC SPOUSES U.S. Interests Lie America, Arab League: ing from art and photogra- At Home, Not Abroad Andrew Bacevich, a Vietnam and Gulf War vet, believes the U.S. must address its problems at home instead of embarking Roller-Coaster Relations Nevine Hassouna and her husband team up to increase American understanding of the on imperialist interventions abroad. PAGE 4 Arab League’s 22 member states. PAGE 35 Each issue regularly features in-depth, exclusive phy exhibits to film, Wealthy Welsh Sisters ADVERTISEMENT Shared Artistic Riches Instead of partying, the Davies heiresses imparted a stunning art collection interviews with foreign ambassadors as well as theater and dining. to the world. PAGE 34 *Readership estimates compiled from 2009 CVC Circulation & Readership Study data 2 2011 WASHINGTON DIPLOMAT MEDIA KIT
  3. 3. WASHINGTON D.C. Washington, D.C., is one of the most vibrant and cul- turally diverse cities in the world. It is also undeniably one of the world’s greatest centers of power. With 8.1 million residents, the combined Greater Washington-Baltimore region ranks as the 33rd largest metropolitan area in the world. One of the most important economic forces driving this city is international business, which, along with the federal government, is a core industry found in the nation’s capital. A major component of the city’s interna- tional business is the more than 180 foreign embassies throughout Washington, D.C., which pump millions of dollars into the local economy. 2011 WASHINGTON DIPLOMAT MEDIA KIT 3
  4. 4. EDITORIAL HIGHLIGHTS • One-on-one interviews with foreign ambassadors • Articles examining international affairs, politics, trade, business, U.S. foreign policy, diplomacy, law, media and current topics • Appointments, World Holidays and Diplomatic Spotlight sections • Culture section featuring reviews in art, photography, theater, film, dining and more, as well as events listing and foreign film cinema calendar • Industry-targeted special sections including Hotels, Medical, Luxury Living, Education and more 4 2011 WASHINGTON DIPLOMAT MEDIA KIT
  5. 5. DISTRIBUTION & CIRCULATION The Washington Diplomat is distributed free to more than 600 locations in Washington, D.C., and the surrounding metro area including: • All foreign embassies in Washington, D.C. totaling more than 180 • Capitol Hill • The White House • U.S. Department of State • International Monetary Fund (IMF) • U.S. Department of Defense • The World Bank Group • The United Nations in New York • Inter-American Development Bank (IDB) • Several Fortune 500 company headquarters including Coca Cola and GE • Business councils • National Institutes of Health (NIH) • Organization of American States (OAS) • Think tanks and political research organizations • Universities and colleges throughout the Washington region • Pan-American Health Organization (PAHO) • International nonprofit organizations • Hotels in Washington, D.C., and the surrounding metro area • Hospitals and major medical centers across the nation 2011 WASHINGTON DIPLOMAT MEDIA KIT 5
  6. 6. IMPACT OF EMBASSIES The total economic impact of Greater Washington’s interna- The presence of Washington’s embassies also serves as a tional economy was $41.4 billion in 2005, from which more galvanizing force within the international business communi- than $9 billion stems from employment at international insti- ty. These missions generate country-to-country business tutions such as embassies and the World Bank. The total opportunities, attract international visitors, establish valuable employment effect of business and political contacts, and are concentrated near the region’s interna- major federal and con- tional economy is gressional institutions nearly 280,000 jobs and for even greater reach $14.4 billion in wages.* into the city’s centers of influence. The financial impact of international business Embassies in Washing- reflects a wide range ton are a point of con- of activities by interna- tact with the world. Nations rely on these institutions to tional organizations, promote their business and financial interests, so for anyone businesses, associa- looking to do business on a tions, students, tour- global scale, there are few ists, domestic compa- other avenues as profitable nies that serve international clients and of course or as centrally located as embassies and the services provided by their foreign the Washington embassy governments. market. *Based on a 2006 study by the Greater Washington Initiative 6 2011 WASHINGTON DIPLOMAT MEDIA KIT
  7. 7. PROFILE OF OUR READERS The Washington Diplomat reaches the most influ- Our surveys consistently show the readership to be at the top of their ential decision makers and powerbrokers in the field in income, education and economic spending in the community, nation’s capital. Highly educated and highly con- and The Diplomat is one of the best venues for anyone looking to tap nected, this readership consists not only of ambas- into this highly targeted and lucrative audience. sadors, dignitaries, diplomats and other high-level foreign officials, but also key players in the U.S. • 59% of readers keep The Washington Diplomat for one month or more government, including Capitol Hill, the White House, Defense Department and State Department, • 70% purchase products or services from ads seen in The Diplomat as well as the heads of major corporations and international agencies. • 70% of Diplomat readers are between the ages of 25-54 • 61% have a combined annual household income of more than $100,000 • 33% have a combined annual household income of more than $150,000 (almost double the local average) • 91% graduated from college • 48% completed post-graduate studies (almost double the local average) • Study conducted by the Circulation Verification Council (CVC), 2009 2011 WASHINGTON DIPLOMAT MEDIA KIT 7
  8. 8. ADVERTISING WITH THE DIPLOMAT Some of the advertising vehicles we offer include: Some of our current or past advertisers include: • Air France • Kennedy Center • Display Advertising • American University • Lockheed Martin • BMW North America • Long & Foster Real Estate • Industry-Specific • British Airways • Marathon Hess Corporation Special Sections • Budget Rent-A-Car • Marriott Wardham Park • Web Advertising • Capital Hotels • Martens Volvo • Chevron Texaco • Mayo Clinic • Diplomatic Pouch • Citibank • MD Anderson Cancer Center • Conoco Phillips • Metropolitan Institute for Plastic Surgery • Sponsorships • DC Lottery • Millers Furs • Doubletree Hotel • E-mail Blasts • Millennium UN Plaza Hotel • Emirates Airlines • Moore Cadillac • Euro Motorcars • Inserts & • Motorola • ExxonMobil Outserts • New York Presbyterian • FedEx • Qatar Airways • Gaylord National • Supplements • Georgetown University • Reston Limousine • Smithsonian • George Washington University • Classifieds • Sofitel Hotel • George Washington University Hospital • State Department Federal Credit Union • Custom • HSBC Premier • Stohlman VW Ancillary Items • Inter-American Development • U.S. Holocaust Memorial Museum Bank (IDB) • USPS • Event Sponsorships • Jaguar Warehouse • Weichert Realtors • Johns Hopkins University • Willard InterContinental 8 2011 WASHINGTON DIPLOMAT MEDIA KIT
  9. 9. ADVERTISING GUIDELINES POLICIES SubmiTTing ADS: • Fonts files (both screen and printer font files in SenDing fileS AS e-mAil ATTAChmenTS AgenCy CommiSSion While every effort is made to Macintosh format) A standard agency commission have the best quality possible, There are several ways to submit ad files to us: We request that your files be sent in one e-mail, of 15% on gross ad space only color ads may have some • Preferred format: PDF file sent as an e-mail attach- • Hard copy print-out of ad (Both separation and if size permits, versus mutiple e-mails. If sending to recognized agencies. Agency imperfections. ment (5MB size limit) composite proofs are helpful.) multiple files, consider compressing the folder using • An accurate color proof for spot or process color compression software like Stuffit for Macintosh or must provide camera-ready • We also accept CDs formatted for Mac as well as AD Size ads Zip-it for PC. (Please do not use a password.) When ads. Published rates are gross compressed files using compression software like If your camera-ready ad comes it is necessary to send multiple emails, please mark rates. No agency commissions Stuffit for Macintosh or Zip-it for PC. • All “working files” in a folder named “working to us in a size other than that “1 of 2” (or the total number are paid for ads produced by note: As the newspaper is entirely digital, we can no files” in case we need to make edits. “Working of emails sent) in the subject line along with the The Washington Diplomat. specified in your contract or is longer accept printed “camera-ready” pages or ad file” refers to any document that contains original client name. a size different from the ad “slicks.” There is an additional charge for film. artwork elements in a layered format like a sizes defined above, we may CAnCellATion poliCy Photoshop .psd or an Illustrator .ai or .eps file. Send the e-mail to: and be need to re-set, float, reduce or Final linked artwork is usually derived from the Advertiser may terminate con- enlarge your artwork, depend- We accept the following Macintosh native software sure to copy your account representative. “working file.” tract in writing by the 10th of ing on time constraints. Proofs formats: Large proofs can be sent to: the month preceding the month are not sent. • InDesign, QuarkXPress, Illustrator, Adobe Acrobat, Color: When specifying color, save in CMYK or spot of publication. Advertiser’s rate Photoshop. MS Word for supplied ad text only. color mode, whichever is appropriate. Please do The Washington Diplomat is based on certain advertising liAbiliTy NOT save in RGB format, even for photos within pdf Attn: Production Department • You may save your files in the following formats: commitments and if those com- Advertiser shall assume full files. Four-color spot color ads are encouraged as 12125-A Veirs Mill Road tiff, eps or pdf. If submitting a PC file to us, it must mitments have not been met, responsibility and liability for all requests for specific PMS or other specialty inks Silver Spring, MD 20906 be in pdf format. advertiser shall be liable for the content (including pictorial rep- will incur an additional charge. We do not offer increased rates indicated in the neWSpAper SpeCifiCATionS resentations and graphic art- note: With either file format, we may not always be bleeds. Select grayscale for all black and white ads. rate card for the advertising work) of advertisements placed able to make changes to your document. If submit- grayscale (black and white): actually run. photos: All photos, even those embedded in pdf by the advertiser in The Wash- ting a file in native format, all font and art files must files, should be a minimum 200 dpi for grayscale • CT (continuous tone/photo resolution): ington Diplomat and shall be included. All fonts should be converted to a Cancellations for premium posi- (black and white) and 300 dpi for process color rela- 200-300 dpi assume full responsibility for Macintosh font format and any linked artwork must tions are to be made in writing tive to the size they appear. Photos below these • Line art: 600 dpi any claims arising therefrom also be included. (See below for details.) 8 weeks prior to stated dead- requirements may reproduce with lesser quality. made against The Washington • Highlight dot: 4% line. Full payment for the inser- Diplomat, its officers, agents When SubmiTTing A pDf file: note: Most photos acquired directly from the Web is tion plus the premium charge • Midtone: 35% and employees. When making a pdf file, please be certain to “embed not recommended as they cannot be reproduced in will be enforced. the newspaper with any substantial size or quality. • Shadow dot: 85% all fonts” and set color to “leave color unchanged.” Advertiser hereby agrees to Please disable any password protection and allow • Dot gain: 30% If advertising creative arrives after stated deadline, The indemnify and hold The Wash- editing and printing of the document in the event Text Documents: All text, preferably submitted in 4-color process: ington Diplomat harmless from changes need to be made. Microsoft Word, should be formatted using tab Washington Diplomat will • CT: 200-300 dpi assume no responsibility or any and all expenses or losses, stops and NOT traditional spaces using the space- including, but not limited to, When SubmiTTing A nATive AD file: bar. Macintosh or PC—please save as “Text Only.” • Line art: 600 dpi expressed reproduction, posi- attorneys fees and legal judg- If the text document is not saved in the proper for- tioning or other related items Please include: • Maximum ink: 220% ments, incurred or suffered by mat, extensive clean-up will be required regardless surrounding the booking. Full • Written explanation of what your disk contains, • GCR: Light The Washington Diplomat by of platform used. Files can be saved in ASCII format payment for the insertion will size, date of publication and color of the ad, what reason of any and all claims but only as a l;ast resort if any of the above men- • Maximum black ink: 85% be enforced. arising out of the publication platform (Mac or PC), software and formats are tioned formats cannot be used. of any advertisement placed used Color ADS note: Please send any accompanying photos as Questions? Please contact your sales representa- by advertiser. The Publisher • Electronic ad file separate attachments rather than placing them in tive at (301) 933-3552 with any questions or con- Color printing on newsprint reserves the right to approve • Linked artwork files the Word document itself. cerns you may have. We’re happy to help you. is an imperfect process. all copy. 2011 WASHINGTON DIPLOMAT MEDIA KIT 9
  10. 10. P.O. Box 1345 Silver Spring, MD 20915 phone: 301.933.3552 fax: 301.949.0065 web: e-mail: