Social Media Basics - Presentation to Hampton Roads PRSA 4.5.13


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Social media tips and tools presentation, concentrating on Twitter, Facebook and LinkedIn.

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  • Remember, Twitter is a conversation.Ask questions; don't just pontificate.What part of 140 characters do you not understand? Remember the limitations.Some things are better left unsaid. So avoid stream-of-consciousness-blogging via Twitter.Transparency is vital - just as with any other social media.Consider quality vs. quantity.Many users provide links to interesting articles, information.Use proper grammar.If people follow you, it's polite to "follow" them back. However, becauseof that, be careful about adding too many people at one time -- that'sthe Twitter version of spamming. People will think you're trying tosell or hype something rather than start a conversation.It's really all about the art of conversation.
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  • Reposition Photos on Your Timeline If you want your timeline to look as lovely as possible, you can fine tune how your images appear.If an image is off-center or you can't see the main focus of the photo, reposition it to look better.Click the "Edit or Remove" pencil icon on the top-right and select "Reposition Photo." Click and drag it until it's in a better position.
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  • Social Media Basics - Presentation to Hampton Roads PRSA 4.5.13

    1. 1. WELCOME Social Media Basics Debbie Friez VP, Major Accounts
    2. 2. Agenda• Basic Social Media Tips• Let’s Start Tweeting• Fun on Facebook• LinkedIn – More Than Just a Rolladex• Other Social Places• Q&A• Resources
    3. 3. 4 “tips” on social media#1 Be Unique
    4. 4. 4 “tips” of social media#2 Be Authentic
    5. 5. 4 “tips” of social media#3 Be a Student
    6. 6. 4 “tips” of social media#4 Be a Teacher
    7. 7. SOCIAL MEDIA ETIQUETTE• GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper Twitter etiquette – a blog post by Chris Brogan:
    8. 8. : How to Tweet• 134 Characters: – “This is important to me and I‟m saying it on Twitter because I can and I want you to check it out by clicking on”• 134 Characters: – This article is relevant because it applies to your industry and by reading it you‟ll expand your own knowledge• 109 Characters: – @BurrellesLuce blogger @valeriesimon shares insight on #socialmedia #ROI session @ #PRCamp• 123 Characters: – RT: @gojohnab @BurrellesLuce „s @valeriesimon shares insight on #socialmedia #ROI session @ #PRCamp
    9. 9. What to Talk About70-20-10 rule – • 70% Share Resouces • 20% Collaborations • 10% Chit Chat
    10. 10. Tweeting Etiquette Do’s, don’Ts and maybe’s• It’s quality, NOT quantity• Test links• Don’t argue• Inform; Don’t sell• Attribute• Don’t RT everything• Offer value• Don’t auto-DM• Don’t re-post something immediately
    11. 11. Twitter Tips• Understand the lingo – RT, MT, DM, hashtags… • abbreviations-2010-8• Participate in Twitter Chats • #measurePR • #PR20Chat • #SoloPR • #Blogchat • #PRStudChat• Create and follow Twitter lists• Utilize Twitter search• Photos and videos (Vine) are popular
    12. 12. Where to tweet?• Tools for PCs, Macs, Firefox, Smart Phones and more… •
    13. 13. Using twitter for media relations• Listen to their needs• Don’t DM unless asked to• Write good headlines• Provide links• Do your research• Showcase expertise
    14. 14. Using twitter formedia relations Trending Topics Trending Topics
    15. 15. Who should you follow for journalist inquiries?• @helpareporter• @ProfNet• @journalistics• @themediaisdying• @MuckRack• Your competitors• Reporters and bloggers
    16. 16. Facebook Options• Personal Profile –NOT an option• Groups• Pages
    17. 17. Facebook SEO• It’s crazy and always changing• It’s based on engagement• You can pay to play• A new search- Facebook Graph is coming soon
    18. 18. Facebook Best Practices• Ask questions – Engage!• Pictures are worth a thousand words – upload high-quality photos• Humor and causes sell• Pin or highlight your best work• Encourage, don’t discourage, comments – Engage!• You can hide chat• Pre-approve picture tags
    19. 19. Page Tips• Create a cover photo • Be visual• Include information • Highlight great visuals on organization for • Create post that better SEO create engagement• Add the new comment feature• Consider ads
    20. 20. LinkedIn – Beyond the Rolodex • Personal Profile • Groups • Company Pages • LinkedIn Today –publishing tool?
    21. 21. LinkedIn Tips• Fully complete your profile• Claim your company page and complete the profile• Customize your personal and group settings• Post interesting content on a regular basis• Comment on friend’s posts• Add apps like Slidehare, TripIt, Amazon Reading List….if you can find them!
    22. 22. What Else?• Pinterest – Your online pin board• Google+ - The SEO booster• Location-Based Social Networks • Foursquare • Yelp• Story telling • Storify • Chirpstory• Blogs and pictures • Tumblr • Instagram
    23. 23. SOCIAL MEDIA MEASUREMENT Tools • DIY (Facebook, Foursquare and YouTube have built in analytics.) • Google Analytics • Paid Solution (like BurrellesLuce Social Media Monitoring)
    24. 24. FREE TOOLS• Facebook Insights • Social Mention• Topsy • Twitter Counter• YouTube Insight • Backtype• Tweetstats • Boardreader• • CoComent• Twitter Analyzer • Hootsuite• Klout • Yahoo Site Explorer• Ice Rocket • Compete Source-TNW Social Media Blog (2011, February 18) The best free social media tracking tools you should know about
    25. 25. Resources Learn more:Free downloads and BurrellesLuce BLOG Fresh Ideas
    26. 26. More Resources•• twitter-tips-you-can-start-using-today/•• 14174009-15077789-what-businesses-are-still- doing-wrong-on-social-media-and-5-tips-for- success•• engagement-tips/• power-users/• marketing-tips/
    27. 27. Q&A Time
    28. 28. Contact info Debbie Friez Vice President, Major Accounts BurrellesLuce 202-631-1852 Twitter: @dfriez LinkedIn: dfriez BLOG:
    29. 29. Thank You Debbie Friez VP, Major Accounts