BUAD 8380 SECTION # 070: APPLIED RESEARCH METHODS<br />Fall 2009 (Aug 29; Sep 19; Oct 3, 17, 31; Nov 14)<br />CONTACT INFORMATION<br />Professor:Dale D. Fodness, Ph.D.<br />e-Mail:firstname.lastname@example.org (always include “BUAD 8380” in subject line for class communications)<br />Phone:817-919-4533; <br />Office:120 Braniff<br />Office Hours:via email 24/7; Skypename: dfodness, available for IM or call whenever logged in<br />LinkedIn: Join my network at www.linkedin.com/in/dalefodness<br />e-Companion: http://imba.udallas.edu<br />Help Desk: for technical problems with e-Companion, contact Vanessa Cox: email@example.com<br />COURSE DESCRIPTION<br />This course prepares students to engage in applied business and market research using sound methodological principles. Topic coverage includes the research process, design, ethical issues, data analysis, literature review, qualitative methods, and sampling techniques. Pre-requisites: BUAD 5350, 6350, or 7350 or 5F50<br />Note: MS students must take the course in the term prior to their Research Practicum and complete an approved research proposal in anticipation of the practicum. Students without an approved research proposal will be denied admission to the practicum.<br />COURSE OBJECTIVE<br />To develop the knowledge, skills, and ability necessary to plan, implement, and evaluate applied research.<br />REQUIRED TEXT<br />Title: Marketing Research: An Applied Orientation, 6/EAuthor: MaholtraISBN: 0136085431Publisher: Pearson Prentice Hall<br />REQUIRED READINGS: See readings posted in the units of the course e-Companion.<br />COURSE TOPICS & SCHEDULE<br />ReadingProposalSessionTopicsMaholtra (C) & Required ArticlesMilestonesSession 1Saturday, Aug 29 *Introduction & Overview- What is research?- Basic components of research- Expectations for this classOverview of the research processGenerating research ideasDoing background researchC1 Introduction to Marketing ResearchC 2 Defining the Marketing Research Problem and Developing an ApproachSession 2Saturday, Sep 19 *Research Formulation:Developing research questionsBusiness vs. academicTheoretical vs. practical vs. basicSummarizing & synthesizing researchC 3 Research DesignMurray, 2007aStone, 2002Gabbott, 2004Research TopicResearch Conceptualization:Research design - Qualitative vs. Quantitative- Who, what, when, where, why, howEthicsC 4 Secondary Data C 5 Qualitative ResearchWebster & Watson, 2001Stelzner, 2009Sakamuro, 2006Session 3Saturday, Oct 3 *Research Operationalization:Research design - Data sources & methods- Who, what, when, where, why, howEthics – IRB, laws, conventionsEthical mitigationC 2 Defining the Marketing Research Problem and Developing an ApproachC 23 Report Preparation and PresentationUD IRBNemiro, 2002Murray, 2007b, c Literature ReviewModel & HypothesesResearch Documentation- Creating your lit review- Evaluating others researchConger 2009Murray, 2007dSession 4Saturday, Oct 17 *Student presentations on- Research question, importance, approach, backgroundPowell 2006Research DesignLit Review – putting it all togetherResearch question, importance, approach, background, your ‘story’ and how other research fits- Summarizing & synthesizingC 3 Research DesignWilliams, 2001Session 5Saturday, Oct 31 *Sources of dataInterview, observation, action research, descriptive, program reviewFocus group designC 4 Secondary Data C 5 Qualitative ResearchBaker, 2002Focus Groups, 2009 a & bThomas, et al., 2009Instrument DesignSampling PlanData Analysis PlanSources of data- Survey & question design- Measurement, scaling, metrics- Experimental & quasi-experimental designC 6 Survey and ObservationC 7 Experimentation C 8 Fundamentals and Comparative ScalingC 9 Noncomparative Scaling TechniquesC 12 SamplingSession 6Saturday, Nov 14 *Student presentations – Final projectProposal Complete<br />* Class times are 8:30 a.m. – 5:00 p.m. with 15 min breaks in a.m and p.m and 60 min for lunch (12:30 – 1:30)<br />ASSIGNMENTS AND EVALUATION<br />Assignments<br /><ul><li>Research Proposal: a written comprehensive proposal for the development, execution, and communication of a substantial business or market research project. The proposal shall be evaluated both on its technical merit and its communication value. Detailed instructions can be found at the course e-Companion.
Ethics Debate Tournament: a three-robin tournament that requires groups of students to debate a resolution about an ethical issue in business research. Teams will be scored after each round of the tournament. Team members may work individually of one another or in concert; however, participation is required of all team members regardless of how the team chooses to conduct its debate. Detailed instructions can be found at the course e-Companion.
Quizzes (Article Critiques (2)): demonstration of the student’s mastery of course content in the form of a written critique of a published business research study. The critique includes an assessment of the ethics of the published research. Detailed instructions can be found at the course e-Companion.
Contribution-to-Learning [C-T-L]. A subjective evaluation of the quantity and quality of the student’s participation. Attendance is necessary to participate – necessary but not sufficient. Participation includes, but is not limited to, class discussions, in-class group and analysis activities, and presentations (including giving and receiving feedback). Your C-T-L score is NOT AN ENTITLEMENT; it must be earned. The average C-T-L grade will be about a “C”, a higher score must be EARNED, and it is POSSIBLE TO FAIL the C-T-L portion of the course.</li></ul>Submission Policy<br />Detailed reading assignments and activity materials can be found at the course e-Companion. The student should thoroughly prepare for each upcoming in-class session and be ready to begin work immediately as class time will be limited. It will be assumed that the student has read and understands each reading and/or exercise (and be ready to ask questions and discuss).<br />Late or Missed Submission Policy<br />Assignments are due on the date indicated at the course e-Companion. Lates and Make-Ups will not be accepted except in those extreme cases allowed by the University. All exception requests must be accompanied by full documentation, including illnesses, hospitalization, and bereavement. A missed assignment will be counted as zero credit. Partial assignments will lose permanent credit for missing items. <br />No individual extra-credit assignments will be available.<br />Grading Criteria<br />The final grade shall be a weighted average of the scores received for each of the individual assignment submissions as follows:<br />Research Proposal40%Ethics debate tournament30%C-T-L20%Quizzes: 2 article reviews10%<br />Grading Scale<br />GradeEquivalent 100-point Scale*A93-100A-90-92B+87-89B83-86B-80-82C+77-79C73-76C-70-72D+67-69D63-66D-60-62F< 59FAFailure because of excessive absence or failure to withdraw from the course.*As a percentage of total points possible for the course.<br />e-COMPANION<br />e-Companion, an Internet based course support tool, is located at: http://imba.udallas.edu. You should have received an e-mail notifying you how to access e-Companion for this course. If you did not receive this information, contact Vanessa Cox: firstname.lastname@example.org. It is very important that you keep your e-mail address in e-Companion up-to-date. This e-mail address is used to send you the end-of-the-course evaluation survey.<br />We will use e-Companion in this course extensively for access to class reading lists, e-lectures, databases, slides, handouts, and detailed assignments. You may from time-to-time be asked to post assignments or other materials to the course e-Companion. It is your responsibility to monitor the course website for any course announcements or postings. At the end of the semester, the course evaluation will be delivered via the internet for all e-Companion participants.<br />LIBRARY<br />The William A. Blakely Library is a valuable resource for this course, providing access to many electronic databases that will be useful research tools for this course. The library’s website for electronic databases and subject guides is http://www.udallas.edu/library/guideselect.cfm. Your UD network login and password allow access to library resources from off-campus. For username and password assistance, please contact the GSM Computing Center at 972-721-5030 or email@example.com.<br />COMMUNICATION GUIDELINES AND EMAIL PROTOCOL<br />For all questions, problems, or concerns with the course content or schedule, you should email me directly. You are also welcome to call my mobile phone at any reasonable time: 817-919-4533.<br />If your question relations to a technical problem with the eCollege System, email Vanessa Cox: Vanessa Cox: firstname.lastname@example.org<br />Email protocol: Always include “BUAD 8380” in the subject heading when communicating with me about this class<br />For this course, it is critical that all email messages sent to the instructor should have the term "
in the subject heading in addition to the message topic so that your messages will be routed into special email folders that have been set up for this course. (Example: "
Subject: BUAD 8380 - exam question"
Subject: BUAD 8380 – ctl) <br />Because of the overwhelming quantity of email I receive (can you relate?), your communications may not be responded to in a timely manner if this email protocol is not followed. I have set up my inbox so that your messages (if and only if you use "
BUAD 8380 "
in the subject heading) will be sent to the front of the queue. If you don't use the email protocol, you stand in line, like everyone else.<br />I am responsible for other courses as well as yours, and may have up to 100 students to support at any given time. To save time and frustration, please always clearly indicate who you are (I can't easily match an email alias up with a student's name) and what course you are communicating about. This is especially important if you are enrolled in more than one course with me.<br />If you have a major crisis during the course, you can call my cell phone (817-919-4533), but you are likely to get a quick response if you email me a message with the word "
in the subject heading. You will receive a response as soon as the message is read.<br />If your email address changes during the trimester, go to the "
tab at e-Companion and enter your new email information. If you do this, there is no need to inform me directly, as the changes will be made automatically.<br />It is expected that all participants in this course will follow conventions of professional courtesy in all email messages and communications with one another, with the instructor and with Help Desk personnel. If any communications are deemed inappropriate or offensive by the instructor (i.e., abusive, sexist, racist, threatening, etc.), such messages will be forwarded to the Dean's Office for appropriate action, not excluding expulsion from the course and the Graduate School of Management.<br />Privacy of communications with the instructor<br />Under no circumstances will any communication with the instructor regarding any aspect of this course be treated as confidential or privileged communications. The instructor reserves full rights to use any and all student communications in any manner.<br />POLICY ON ACADEMIC HONESTY<br />All students are responsible for familiarizing themselves with the University’s policy on Academic Honesty. Please review the entire Academic Honest policy, which is reproduced at the following URL: http://www.udallas.edu/gsm/academics/academicpolicies.cfm#ACH and in the Graduate School of Management section of the current University of Dallas General Bulletin. The following is reproduced from the Bulletin:<br />Plagiarism and cheating are extremely serious offenses and are not tolerated in the Graduate School of Management. Students who admit to having committed such offenses, or who are found guilty of them by the Academic Review Board, are subject to dismissal by the GSM Dean.<br />Plagiarism. Plagiarism—an attempt to claim as our own, ideas or writings that originate with others—is a serious offense against the academic community. Plagiarism is not lessened by paraphrase or even by an extensive rewriting of another’s work. Whenever ideas or words are borrowed, the student must give credit by citing the source. All credentialed sources of information must be documented in order to give proper credit to the author. In addition to traditional sources of information (e.g., books, journals, magazine and news articles), this includes information accessed electronically through the Internet or other sources.<br />A student who submits plagiarized work (or whose name is included on a team submission that contains plagiarized work) is subject to disciplinary action as described in detail in the Graduate School of Management section of the University of Dallas General Bulletin.<br />Cheating. All work performed by a student to satisfy course or degree requirements must be the student’s original work. This includes courses taught in any type of environment, including over the Internet. When plagiarism or cheating is found to have occurred, the student is subject to immediate dismissal from the Graduate School of Management, and the grade for the course or the work submitted is subject to change. If a degree or certificate has already been granted at the time the violation is discovered, the degree or certificate shall be revoked, regardless of the time that has passed.<br />If you at any time submit work that was prepared by another student or another person (even if only in part) as your own, or if you in any way solicit or lift information from another student during an exam, or if you use external reference material without prior instructor permission, or if you plagiarize or fail to provide sufficient citation of the original author, the instructor will: (1) assign an “F” as your final grade for the term, and (2) notify the GSM Dean’s Office so that a formal procedure will be instituted, as described in detail in the Graduate School of Management section of the University of Dallas General Bulletin. <br />Academic integrity standards and consequences apply to all dimensions of student behavior, including but not limited to assignment submissions, attendance records, and statements or representations about your own or another’s performance.<br />POLICY ON DISCRIMINATION AND EQUAL OPPORTUNITY<br />The University of Dallas is an equal opportunity, co-educational and Catholic institution of higher learning. It is open to students and faculty of all faiths and does not discriminate in admissions or employment on the basis of race, color, sex, age, disability, or national origin.<br />POLICY ON THE AMERICANS WITH DISABILITIES ACT<br />The University of Dallas Graduate School of Management complies with the Americans with Disabilities Act in making reasonable accommodations for qualified students with disabilities. Please present your written accommodation request to your professor and to the ADA Coordinator (972-721-5382) before the second class unit.<br />POLICY ON CLASSROOM PARTICIPATION AND ATTENDANCE<br />Attendance at all class meetings is strongly encouraged; participation is expected. If a student misses a class session, it is his/her responsibility to come up to speed on the missed topic. Provisions will not be made for make-up quizzes, exams, or other assignments due during the missed class. The instructor will not provide personal review sessions for individuals who miss class.<br />Policy on the Use of Technology in the Classroom<br />12065210185Technology is an essential part of today’s learning environment. That is why the UD Graduate School of Management requires every student to own a laptop. However, technology, when used inappropriately, can also hinder learning. Most students have, at some point, sat next to students who use their laptops or mobile devices in class to check e-mail, talk to friends, instant message, search the internet or play on-line games. Unfortunately, everyone sitting around such students is distracted by this behavior and classroom learning decreases. Please respect your fellow students and use laptops and mobile devices in class only to take notes or work on class projects. <br />