Going Mobile In Government

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Numerous opportunities exist to enhance the way state government provides service to mobile citizens. This is an effort we have only begun.

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Going Mobile In Government

  1. 1. Going Mobile in Government David G. Fletcher CTO, State of Utah
  2. 2. “ Mobile government , sometimes referred to as mGovernment , is the extension of eGovernment to mobile platforms, as well as the strategic use of government services and applications which are only possible using cellular/ mobile telephones , laptop computers, personal digital assistants (PDAs) and wireless internet infrastructure.” - Wikipedia
  3. 3. Goals Associated with M-government <ul><li>cost reduction </li></ul><ul><li>efficiency </li></ul><ul><li>transformation/modernization of public sector organizations </li></ul><ul><li>added convenience and flexibility </li></ul><ul><li>better services to the citizens </li></ul><ul><li>ability to reach a larger number of people through mobile devices than would be possible using wired internet only </li></ul>
  4. 4. mGov: Who is it for? Is mGov as a phenomenon primarily for the developing world or is it for all of us?
  5. 5. Optimize the Portal <ul><li>Simplify </li></ul><ul><li>Think about the needs of the mobile user </li></ul><ul><li>Add value </li></ul>
  6. 6. This is TOO much! <ul><li>Don’t worry the user with a separate mobile URL </li></ul><ul><li>Adapt to screen real estate and device functionality </li></ul>
  7. 7. On the Road <ul><li>Mobile users are mobile </li></ul><ul><li>They want mobile services </li></ul><ul><li>Think about it </li></ul>
  8. 8. What do you want your Users to be? <ul><li>Informed? </li></ul><ul><li>Participatory? </li></ul><ul><li>Technologically advanced? </li></ul><ul><li>Learning? </li></ul>
  9. 9. Mobile Browsing Where are the Users? Platform matters…
  10. 10. Interactive Mobility <ul><li>SMS Services </li></ul><ul><li>Smartphone Applications </li></ul><ul><li>Browser-based services </li></ul><ul><li>Augmented Reality </li></ul><ul><li>Social media </li></ul><ul><li>Integration with 3 rd party Applications </li></ul>
  11. 11. Thinking about Mobile Apps <ul><li>Is “Money Transfer” the next killer app for mobile phones? Gartner says it is. </li></ul><ul><li>Gartner said last week that Money Transfer will be the #1 mobile app by 2012 </li></ul>
  12. 12. Accept Credit Card Payments <ul><li>Parking Meters </li></ul><ul><li>Toll Roads </li></ul><ul><li>Over the Counter Services </li></ul><ul><li>One-time events </li></ul>
  13. 13. Citizen Reporting <ul><li>Boston’s “Citizen Connect” </li></ul><ul><li>Pittsburgh’s “iBurgh” </li></ul>* Simple interface + Citizen engagement
  14. 14. mGovernment Taking Off in Developing Countries There are over 700 million cellphone users in China Headline: “ Teens Embrace Innovative Mobile, Interactive Marketing ” Surprise!!
  15. 15. Mobile Collaboration and Sharing <ul><li>Work more collaboratively with agencies </li></ul><ul><li>eDemocracy Applications </li></ul>
  16. 16. Manage the Social Media Platform <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>Slideshare </li></ul><ul><li>Ning </li></ul><ul><li>Linked In </li></ul>
  17. 17. Mobile will be Integrated into the thought of Leading States <ul><li>Multiple approaches </li></ul><ul><li>Sit back and wait </li></ul><ul><li>Think beyond your own paradigm </li></ul><ul><li>Make it happen </li></ul><ul><li>What is right for you and your citizenry? </li></ul>

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