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Find The Perfect Customer and Never Have To Chase People Again

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Finding the perfect customer will change the way you do business and also change how much success you have in your business.

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Find The Perfect Customer and Never Have To Chase People Again

  1. 1. And never have to chase people again
  2. 2. • Finding the perfect customer will change the way you do business and also change how much success you have in your business. • If you think everyone is your customer, than no one is your customer. • You need to focus on one person...preferably one you can relate to...learn their story ...learn to communicate and market to this person exclusively. • I believe this is the most important exercise you can do for your business.
  3. 3. • Male or Female? • Age? • Single or Married? • Children? • Hobbies? • Job or work from home? • More
  4. 4. • What does the customer Think & Feel? • Major preoccupations • Worries and aspirations • What really counts • What does the customer Say & Do? • Attitude in public • Appearance • Behavior towards others
  5. 5. • What does the customer See? • Environment • Friends • What the market offers • What does the customer Hear? • What friends say • What boss says • What influencers say
  6. 6. • What is the customer’s Pain? • Fears • Frustrations • Obstacles • What is the customer’s Gain? • Wants/needs • Measures of success • Passions
  7. 7. • Write the answers to the empathy map questions. • Expand…go into more detail. • Take their frustrations and challenges and put it in a story narrative…a day in the life. • This exercise will help you discover where you can find this customer. Where they “hang out”. • Take this story and use it to serve, help and fulfill a need for your customer. • Write ads using this information.
  8. 8. • If you can relate to this perfect customer, you will be able to help them better. So use yourself as a guide…your challenges and frustrations... And then give them the solution…your product or your business. • Once you have all the details and put them in a story, you will never have to chase people to buy your products or join your business. They will come to you.

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