The Media &
American Politics
AP GOVERNMENT
What are the elements of the media?
DISCUSSION QUESTION ONE…
What impact can the media have on politics?
DISCUSSION QUESTION TWO…
Influence of the Media: Internet
 The Internet was extremely beneficial to Barack
Obama’s campaign
 By March 2008, Obama...
The Internet
 More than 153 million unique domains
have been registered worldwide
 More than 1 billion unique users visi...
Influence of the Media: Television
 Most people in the U.S. watch some
kind of TV news every day
 Recent growth of aroun...
Radio and Newspapers
Continues to reach more U.S.
households than TV
Candidates use radio ads to
“microtarget” particula...
The Impact of Broadcasting
Franklin D. Roosevelt
was the first president
to recognize the
effectiveness of radio
to reach ...
The Impact of Broadcasting
TV added a dramatic
visual dimension
In 2004, an investigative team at CBS News
uncovered and a...
Media Consolidation
Emergence of large
conglomerates
owning multiple
media outlets
Rupert Murdoch, founder of the FOX
netw...
Regulation of the Media
The national government
oversees TV and radio licensing,
financing, and even content
Bias Examples
What is Bias?
Are the Media Biased?
Video Examples
Katie Couric interviews Sarah Palin
(22:00)
Jon Stewart making fun of Fox News
(slide 8)
Glenn Beck on P...
The Media and Public Opinion
 The ability of TV to present images and
communicate events has influenced U.S. public
opini...
Public Opinion
Issue Framing
The power to set the context,
to frame the issue, to interpret
the facts, and potentially to
...
Mediated Politics
 The pervasiveness of the media confers
enormous influence on the individuals who
determine what we rea...
Upcoming SlideShare
Loading in …5
×

Media & American Politics

381 views

Published on

Published in: News & Politics, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
381
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Media & American Politics

  1. 1. The Media & American Politics AP GOVERNMENT
  2. 2. What are the elements of the media? DISCUSSION QUESTION ONE…
  3. 3. What impact can the media have on politics? DISCUSSION QUESTION TWO…
  4. 4. Influence of the Media: Internet  The Internet was extremely beneficial to Barack Obama’s campaign  By March 2008, Obama had about 1 million “friends” on MySpace and Facebook  “Friends” received invitations to campaign events, links to speeches, and requests for campaign contributions  Music videos supportive of Obama on YouTube  Obama also advertised on Web sites
  5. 5. The Internet  More than 153 million unique domains have been registered worldwide  More than 1 billion unique users visit YouTube each month; Over 6 billion hours of video are watched each month on YouTube; 100 hours of video are uploaded every MINUTE  For 37 percent of Americans, the Internet is their primary source of news  Politico.com  The Internet provides an inexpensive way to communicate with volunteers, contributors, and voters
  6. 6. Influence of the Media: Television  Most people in the U.S. watch some kind of TV news every day  Recent growth of around-the-clock cable news and information shows (less reporting and more analysis and bias)  Fox News: Conservative  MSNBC: Liberal  Voters now rely more on TV commercials for information about candidates and issues, and less on news coverage
  7. 7. Radio and Newspapers Continues to reach more U.S. households than TV Candidates use radio ads to “microtarget” particular audiences Daily newspaper circulation has been declining, especially among younger persons (why?) USA Today is the nation’s top- circulation newspaper Radio Newspapers
  8. 8. The Impact of Broadcasting Franklin D. Roosevelt was the first president to recognize the effectiveness of radio to reach the public
  9. 9. The Impact of Broadcasting TV added a dramatic visual dimension In 2004, an investigative team at CBS News uncovered and aired this and other photos of prisoner abuse in Abu Ghraib. Although the military had been privately investigating the situation for several months, the actions of the CBS reporters brought the tragedy into the national spotlight.
  10. 10. Media Consolidation Emergence of large conglomerates owning multiple media outlets Rupert Murdoch, founder of the FOX network, owns 35 TV stations in the U.S., DirecTV, 20th Century Fox, HarperCollins Publishers, MySpace.com, and TV Guide, which has the largest magazine circulation in the U.S.
  11. 11. Regulation of the Media The national government oversees TV and radio licensing, financing, and even content
  12. 12. Bias Examples
  13. 13. What is Bias?
  14. 14. Are the Media Biased?
  15. 15. Video Examples Katie Couric interviews Sarah Palin (22:00) Jon Stewart making fun of Fox News (slide 8) Glenn Beck on President Obama Blaming the president for bridge collapse
  16. 16. The Media and Public Opinion  The ability of TV to present images and communicate events has influenced U.S. public opinion  Civil Rights movement  Vietnam War  Watergate hearings  September 11  Hurricane Katrina
  17. 17. Public Opinion Issue Framing The power to set the context, to frame the issue, to interpret the facts, and potentially to provide legitimacy for people, issues, or groups are powerful and controversial functions of the media Agenda Setting Deciding what will be decided, defining the problems and issues to be addressed by decision makers
  18. 18. Mediated Politics  The pervasiveness of the media confers enormous influence on the individuals who determine what we read, hear, and see because they can reach so many people so quickly  The news media have also assumed the role of speaking for the people—do they?  Let’s examine: Outfoxed & News watching assignment

×