Supercharge your InMail response rate

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Is your InMail response rate low, satisfactory, or great? How you use InMails to engage passive candidates has a huge impact on your response rate. Here are some useful tips to get the most from your InMails.

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Supercharge your InMail response rate

  1. 1. Supercharge your InMail response rates This tipsheet is designed to help you increase your InMail responses. You should typically expect a above 20%,response rate and above 30% for clients that have a strong employer brand on LinkedIn. How you word your message has a direct impact on your number of replies. As recruiters, we are keen to send job specs and get a commitment straightaway, but do remember that 80% of LinkedIn membersaround are not actively job hunting. While they are probably open to hearing about suitable opportunities, they need to be addressed in a more personal manner. The following tips will help you engage with those top candidates. Don’t: Do: Use a boring, over-used headline like “Job opportunities at XXX”. eye-catching headlineUse an . Some great examples are “Your next career move”, “Great SQL Background, Tom” or even a simple “Coffee?” Use an obvious template that shows you have done no research into their profile and are only looking to fill a role. Pay a compliment and make the message personal, e.g.: “I was impressed with your experience in…” Send a full job spec and try to “sell the job” to them just yet. A passive candidate will probably feel overwhelmed and not respond. Acknowledge that they may not be actively looking. Ask if they are interested in exploring future options, or have they thought about the next step in their career development? Have an empty LinkedIn profile, no profile picture or- even worse- use a fake “HR @Company” profile. Your response rates will suffer immensely from this. strong LinkedIn profileHave a which tells me about your company. Your recipients will look into who is making contact and who the company is before deciding whether to consider your offer. Send a long message that makes reading or responding difficult. shortKeep your message (2-3 sentences) and offer easy way to connectan (propose a phone call or informal chat) if they’d like to learn more.

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