Social Media Workshop - Shrivenham March 2012

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Social Media Workshop held at the Defence Academy of the UK on 9 March 2012

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Social Media Workshop - Shrivenham March 2012

  1. 1. The views expressed by David during the following presentation DOES NOT IN ANY WAY reflect the views of the: United Kingdom, United Nations, any National Governments, NATO (SFOR, KFOR, ISAF) etc (the list is not exhaustive).
  2. 2. Why Use Social Media
  3. 3. Its all about starting the conversation
  4. 4. Why Social Media?
  5. 5. V. I .T .A .L
  6. 6. VideoImages TextAudioLinks
  7. 7. Twitter Facebook Youtube Flickr InstagramGowalla / Foursquare
  8. 8. The value of the internet and mobilenetworks lies in their ability to connect people from diverse backgrounds, status and locations and cultures by giving them a common platform to share in conversations and ideas.
  9. 9. People x Opportunity = ROI
  10. 10. Return on Influence
  11. 11. The Eternal ConflictMeasures of Performance vs Measures of Effect
  12. 12. Messagingusing social media
  13. 13. Transparency = Believability = Credibility
  14. 14. Bosnia KosovoAfghanistan
  15. 15. Oksigen FMSMS interaction The first social media tool?
  16. 16. KFOR – Kosovo Facebook Youtube
  17. 17. Lessons learned?
  18. 18. ISAF Afghanistan twitter vs insurgents
  19. 19. Effects based operations? The UNINTENDED consequences
  20. 20. Wrong Target audienceWrong conversation styleUnintended consequences My Opinion = FAIL
  21. 21. The fear of losing control
  22. 22. for the first time YOURaudience can check YOUR "facts"
  23. 23. Why is it that the military feel so insecure, exposed and scared of deployingmessaging and influence using social media platforms.
  24. 24. OPSEC ?
  25. 25. INFOSEC ? Years ago we had these.First real data capture about us. Did we go crazy then? No! Why then today with SM?
  26. 26. “The Arab Spring et al”Did Social Media really …....
  27. 27. Closing down the web? By passing (alive in)Surrogate SMS – Twitter IP cloaking
  28. 28. He Who Dares WINS (by getting creative)
  29. 29. Twitter Commandos
  30. 30. VITAL Components
  31. 31. A Simple VITAL Network
  32. 32. Audioboo Twitter Instagramwhateveryoulike.com/ Facebook Fan PageGoogle + Page Youtube
  33. 33. A Simple VITAL Network Auto-posting Mutually supportingConsistency of messageManaged from a mobile device Minimal Effort
  34. 34. Measuring Effect
  35. 35. A “Tweet” or a “Facebook Status Update” isnt a fact Its a “SPARK”
  36. 36. Social Media Management
  37. 37. Reports and basic Analysis
  38. 38. Any questions?

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