2832 Chancellors Way, NE  Washington, DC 20017
202.468.7278  dfavatas@gmail.com  Portfolio: www.favat...
Director of Interactive and Social Media
Developed and formalized ...
 Increased annual revenue to 10% of total company revenue and landed sole-source contract with ADP as
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Resume: Content Marketing, Digital and Social Media Marketing, Communications and Analytics


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Champion of interactive media tools and technologies, with a track record of creating and implementing successful full-service digital and social media programs. Accomplished communicator with extensive experience in digital communications, social media, content marketing, measurement, and integrated marketing strategy. Strong leadership, analytical and decision-making skills. Google Certified in Web Analytics, Pardot and Salesforce expert, redefining the art of content-driven marketing and marketing automation.

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Resume: Content Marketing, Digital and Social Media Marketing, Communications and Analytics

  1. 1. DIONISIOS FAVATAS 2832 Chancellors Way, NE  Washington, DC 20017 202.468.7278  dfavatas@gmail.com  Portfolio: www.favatas.com Industry recognized ideation leader in the Digital space, firmly positioned at the crossroads of technology and communications. Champion of interactive media and business intelligence tools, with a track record of creating and implementing successful full-service digital and social media strategies. Strong leadership, analytical and decision-making skills, leveraged to increase ROI and revenue growth through search engine optimization, re-targeting programs, and email marketing. Certified in Google Analytics, Pardot, Cvent and Salesforce pro. Profit and Loss  Project Management  Strategic Planning  Team Leadership  Client Relations  Internet Marketing  Email Marketing  Social Media  SEO  SEM  Mobile Marketing  Market Analysis  Product Development PROFESSIONAL HIGHLIGHTS  Conceptualized award winning digital programs for TMP Worldwide – Advertising Age's “Top 30 Agencies List” in and the 14th largest digital agency in the U.S – to rebuild the firm’s DC digital operations.  Educated the general public of counterfeit medicines entering the U.S. supply chain. Conceptualized and produced a digital strategy to address this need for the top five PhRMA companies, yielding a recalibration of their social influence within the safe medicines debate from the bottom 10 to the top two.  Crafted a 12-month change management strategy to shift Cosmopolitan UK's content production and advertising revenues from traditional print to a socially integrated online media platform, alongside developing and deploying smart media applications for tablets and smartphones, to reverse declining circulation in the U.K.  Re-architected the digital marketing and advertising apparatus for Strayer University and conceived and launched the University’s first ever formal university-wide social media strategy and social networking policy. Program’s success repositioned Strayer as an elite and progressive learning institution.  Served as a strategic advisor to Washington Post Newsweek Interactive (WPNI) to develop digital circulation platforms and a multi-faceted bid-based advertising cost structure to reverse declining print circulation and revenue losses.  Award winner of the Market Research Society’s (MRS) 2008 Award for Best Masters Dissertation, for an innovative multi-channel social marketing study that produced evidence to broadcasters, government, and brands, to substantiate, syndicate, and extend Livity Ltd.'s Dubplate Drama project. PROFESSIONAL EXPERIENCE INTELSAT S.A., MCLEAN, VA • 2/2014 TO PRESENT Principal, Interactive Marketing Brought on to lead and implement email marketing, digital event marketing, analytics and SEO initiatives for Intelsat's global business operations. Collaborate with cross-functional groups and departments on marketing and corporate communications programs across emerging media, product management and conduct customer segmentation analysis to develop high-impact digital programs to fuel revenue growth pipelines. Achievements:  Facilitated successful roll-out of mobile optimized email campaigns, quadrupling click-through rates (CTRs) and response rates from all global email marketing initiatives, leading to a 4% increase in return-on-investment (ROI) for capacity sales, event registration and other product marketing KPIs.  Successfully on-boarded Pardot / Salesforce for marketing automation and business intelligence, leveraging DoubleClick tracking and Cvent events management solutions to serve relevant dynamic content to website visitors while increasing online lead capture rates by 15%, further resulting in the redrafting and refining of online content, especially during the Sochi Olympics and FIFA World Cup.
  2. 2. NEW DAY FINANCIAL, FULTON, MARYLAND • 1/2013 TO 12/2013 Director of Interactive and Social Media Developed and formalized digital, social media, and communications strategies enhancing lead capture rates and lead optimization, utilizing interactive marketing channels. Drove brand reputation in online spaces, while collaborating with legal and compliance, launching innovative communications programs bolstering revenue growth during a market slowdown in the financial services industry. Achievements:  Facilitated successful roll-out for NewDay Financial rebranding initiative, quadrupling internet leads and boosting inbound capture rates by 15%, by identifying and addressing lack of formalized communication strategy. Partnered with CEO, conducted industry research and competitive analysis, and drafted RFPs for complete web rebrand and content marketing strategy, and mobile apps.  Successfully rebranded organization, engaged with numerous stakeholders to develop keyword optimized and compelling online content, and optimized existing content utilizing search engine optimization techniques, while launching the company’s first formal social media strategy. CLS STRATEGIES – AN OMNICOM COMPANY, WASHINGTON, DC • 6/2010 TO 12/2012 Managing Director of Digital Media Developed the first formal digital practice for CLS, boosting company revenue outside of traditional communications and media spaces. Designed strategic roadmap for revenue growth through building the digital team, forging agency relationships with media outlets such as Google, Microsoft and Facebook, while developing campaign strategies for clients across public affairs, international affairs, and grassroots advocacy. Achievements:  Developed a digital media pipeline of $1M+ in value, within three years, by identifying key companies across all industries in need of digital services for branding, international relations and risk management through performing SWOT analyses of offerings and conducting segmentation analyses to create Tier 1, Tier 2 and Tier 3 target companies for digital and integrated communication services.  Conceived and created a multi-target social media analysis for PhRMA to conceive an expansive social media strategy on the threats of counterfeit medicines, targeting vulnerable groups such as parents. Within two months of execution, successfully increased Twitter followers by 349%, while tripling the engagement factor to 867%. Increased Facebook interactions by 405%, and bit.ly clicks by 1839%. Campaigns’ efforts crowdsourced a large grassroots apparatus, while exponentially increasing PhRMA’s social influence – in the safe medicines debate. STRAYER UNIVERSITY, HERNDON, VIRGINIA • 5/2009 TO 5/2010 Interactive Marketing Manager Re-architected all digital advertising and marketing communications programs including developing team of subject matter experts. On-boarded, developed, and mentored specialists in lead generation, new media, and search-based media planning and buying. Designed a social media ecosystem targeting prospective and current students, and alumni increasing revenue growth, while improving projections and conversions rates. Achievements:  Facilitated company to exceed Earnings per Share four straight quarters, including increasing leads 25k per quarter, 25% reduction in duplicate leads, and enhanced conversion ratios, through strategic budget management overseeing all digital advertising. Audited existing Cost per Lead (CPL) vendors, to identify trends in lead quality, to construct precise lead projection models and forecasts.  Successfully rolled-out first-ever social media strategy spurring the campaign to go “viral” on social networks within first week of inception, by conducting full-scale audit of competitor practices, and pairing with multi-channel internal groups garnering buy-in for concept and rollout of strategy. TMP WORLDWIDE, MCLEAN, VIRGINIA • 11/2004 TO 9/2007 Director of Strategic Partnerships Forged and leveraged mutually beneficial financial relationships, conceived digital products and product integration points with third-party vendors. Created revenue-share agreements between TMP Labs and third parties, leading to increased revenue streams and profit margins. Developed and oversaw national and global strategic partnerships including LinkedIn, Indeed, ADP, SAP, and others, while incorporating social networking applications into product mix.
  3. 3. Achievements:  Increased annual revenue to 10% of total company revenue and landed sole-source contract with ADP as exclusive provider of Job ViPER and reciprocal revenue-share agreement on ATS Consulting services, as well as, nearly a dozen other high profile, high value engagements. Senior Interactive Strategist Led reemergence of TMP as digital advertising and communications leader following the Tech bust. Served as interactive subject matter expert, driving cutting-edge new media and social media strategies for clients such as AOL, CIA, IRS, DHHS, NCIS, Air Force and T-Mobile USA. Achievements:  Landed multi-year multi-million dollar Agency of Record contract from CIA by extending existing account initiatives approach to include digital media and further influencing client to rebrand all online properties and campaigns. GRASSROOTS ENTERPRISE, INC. – AN EDELMAN COMPANY, WASHINGTON, DC • 7/2002 TO 10/2004 Client Manager Analyzed and developed digital communications strategies for nonprofits expanding grassroots advocacy, membership growth programs, and fundraising efforts. Created award-winning digital campaigns, while driving organic revenue growth, advanced interests of clients promoting alternative energy, heart disease and stroke prevention, and human rights advocacy programs, by developing cutting edge and innovative digital programs. Achievements:  Grew the American Heart Association’s online membership base to over 40,000, as well as, increasing call-to- action rates by 15%, leveraging online grassroots advocacy, through the development of series of mini- campaigns while creating compelling messages and a sense of urgency among the public.  Grew Pacific Gas and Electric Q score 1 to 8 out of 10 among primary target groups through construction of campaign called “Alumni Advocates”, which included website, email newsletters, and eZines focused on PG&E appreciation of stakeholders. EDUCATION Master of Science in Strategic Marketing (2009) Cranfield University, Cranfield School of Management - London, UK Bachelor of Science in Business Administration, International Business and Finance (2001) Rochester Institute of Technology, E. Philip Saunders College of Business - Rochester, New York CERTIFICATIONS DDI Targeted Selection  Dale Carnegie Sales Advantage  LunaMetrics Google Analytics Certified  Corporate Visions Challenger Selling and Marketing Writing for Challenger Selling TECHNICAL SKILLS Microsoft Office  Salesforce  Pardot  ExactTarget  Silverpop  Ominture  Wordpress  SugarCRM  Cvent Salesforce Radian6  Sysomos  Visible Technologies  Adobe Social Cloud  Adobe Master Collection  Drupal  Google Analytics  Convio  HTML  CSS  Tableau