COLOR & BRAND IDENTITY
Color can increase a BRAND
RECOGNITION by up to 80%.
This means that COLOR INFLUENCES
how consumers VIEW THE
PERSONALITY of the brand.
OUR BRAINS PREFER
RECOGNIZABLE BRANDS, which
makes color very important when creating
a brand identity.
Consumers’ REACTION TO COLOR
APPROPRIATENESS in relation to the
product is FAR MORE IMPORTANT than
the individual color itself.
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