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The
ofPOWER
What the Colors of Your Brand
Say About Your Business
BROUGHT TO YOU BY:
creative studio
dezinegirl
lifestyle ...
The most POWERFUL TOOL in branding is COLOR.
Color can TRANSFORM a logo into the DESIRED emotional
experience for your TAR...
COLOR is the first
thing a consumer
will notice about
your logo
80%
Studies have shown that the
COLOR OF A PRODUCT
influen...
The Most-Used Colors of the World’s Top Brands:
13%use yellow
28%use black
29%use red
33%use blue
95% use only 1
or 2 colo...
COLOR & BUSINESS
92%Believe color presents an IMAGE
OF IMPRESSIVE QUALITY
90%Feel color can assist in
ATTRACTING NEW
CUSTO...
COLOR & BUSINESS
83%Believe color makes them appear
MORE SUCCESSFUL
81%Think color gives them a
COMPETITIVE EDGE
76%
Belie...
COLOR & MARKETING
76% Say the MOST IMPORTANT FACTOR when
purchasing products is VISUAL APPEARANCE.
6% Look at the
TEXTURE
...
COLOR & MARKETING
84% Say COLOR is the PRIMARY REASON they buy a
particular product
Within
90seconds
of initial viewing, p...
COLOR & BRAND IDENTITY
Color can increase a BRAND
RECOGNITION by up to 80%.
This means that COLOR INFLUENCES
how consumers...
COLOR PREFERENCE
50%
Favorite colors regardless of age or gender:
choose COOL colors
Over
42%
blue
14%
green
14%
purple
©2...
25%choose WARM colors
Less than
8%
red
5%
orange
3%
brown
COLOR PREFERENCE
Favorite colors regardless of age or gender:
©2...
10%choose NEUTRAL
colors
A little over
2%
white
7%
black
2%
grey
COLOR PREFERENCE
Favorite colors regardless of age or gen...
Favorite colors of females [lighter softer palettes] :
23%
purple
14%
green
35%
blue
COLOR PREFERENCE
©2014 dezinegirl cre...
Favorite colors of males [bright, bold palettes] :
57%
blue
9%
black
14%
green
COLOR PREFERENCE
©2014 dezinegirl creative ...
Choosing the right colors can help you BUILD BRAND AWARENESS
AND RECOGNITION. Colors have meaning that changes moods and
b...
Every color elicits a different response from humans.
COLOR MEANINGS
YELLOW
warmth
optimism
energy
clarity
fresh
joy
intel...
Every color elicits a different response from humans.
COLOR MEANINGS
PINK
tender
feminine
love
caring
compassion
beauty
fr...
Every color elicits a different response from humans.
COLOR MEANINGS
BLACK
bold
rich
power
death
evil
elegance
mystery
sop...
A color can have very different meanings — it’s not the colors
themselves that have a meaning, but that we have culturally...
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COLOR & MARKETING 84% Say The Power of Color in Branding

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COLOR & MARKETING
84% Say COLOR is the PRIMARY REASON they buy a
particular product
Within
90seconds
of initial viewing, people
make a subconscious
judgement about a person,
environment, or product
Up to
90%of that assessment is based
on color alone.
©2014 dezinegirl creative studio

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COLOR & MARKETING 84% Say COLOR is the PRIMARY REASON they buy a particular product Within 90seconds of initial viewing, people make a subconscious judgement about a person, environment, or product Up to 90%of that assessment is based on color alone. ©2014 dezinegirl creative studio

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