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Les 5 métriques du Call Tracking

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Cette présentation vous propose de découvrir les 5 métriques apportées par la solution de suivi des appels Call Tracking

Pour en savoir plus, rendez-vous sur www.dexem.com

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Les 5 métriques du Call Tracking

  1. 1. 5 métriques du Call tracking
  2. 2. Le Cost Per Lead (CPL)1 ère métrique
  3. 3. Le Cost Per Lead Le coût d’une opportunité
  4. 4. Vous investissez 500 € dans une campagne
  5. 5. Cette campagne génère 100 appels
  6. 6. Votre Cost Per Lead est donc de 5 €5 €
  7. 7. En d’autres mots…
  8. 8. La génération de 1 lead avec cette campagne vous coûte 5 €
  9. 9. 2 Le Cost Per Acquisition (CPA) ème métrique
  10. 10. Le Cost Per Acquisition Le coût d’une acquisition
  11. 11. Reprenons nos 500 € investis dans une campagne
  12. 12. Vous obtenez 2 clients grâce à cette campagne
  13. 13. Obtenir 1 client avec cette campagne vous a coûté 250 €
  14. 14. Votre Cost Per Acquisition est donc de 250 € 250 €
  15. 15. 3 Le Close Rate ème métrique
  16. 16. Le Close Rate : Représente le nombre de leads téléphoniques qui deviennent clients %
  17. 17. Mesurer l’efficacité de votre équipe commerciale
  18. 18. Comparez quelle campagne convertit le plus de leads en clients
  19. 19. 4 Le Lead Scoreème métrique
  20. 20. Mesurez la qualité de vos leads
  21. 21. Avec le Call Quality Filter
  22. 22. Créez un menu téléphonique pour savoir si votre lead est qualifié
  23. 23. 5 Le nombre d’opportunités manquées ème métrique
  24. 24. Déjà en ligne, occupé, absent : Vous manquez des opportunités
  25. 25. Quantifiez vos appels décrochés Et donc vos opportunités manquées !
  26. 26. Et grâce au journal des appels : Rappelez facilement vos leads !
  27. 27. Pour résumer RETENEZ 1- Le Cost Per Leads (CPL) 2- Le Cost Per Acquisition (CPA) 3- Le Close Rate 5- Le nombre d’opportunités manquées 4- Le Lead Score
  28. 28. CONTACTEZ-NOUS Appelez gratuitement nos experts au 09.70.14.03.06 ou écrivez-leur pour poser votre question et en savoir plus sur nos solutions. www.dexem.com OPTIMISEZ VOS FLUX D’APPELS CLIENTS Dexem réalise des produits logiciels pour aider des entreprises de toutes tailles, partout dans le monde, à optimiser leurs flux d’appels téléphoniques. Nous mettons notre expertise de la relation clients et de la téléphonie à votre service pour réaliser des solutions logicielles parfaitement adaptées à votre organisation, très simples à utiliser pour l’ensemble de vos collaborateurs et capables d’accompagner le développement de votre entreprise en France et à l’international. © créé en 2015 par Dexem, sous licence Creative Commons Attribution 4.0 International

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