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Realtor Presentation


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Why Staging Matters

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Realtor Presentation

  1. 1. Home Staging , Redesign and Organization Judy Colburn 1315 Wickham Court San Dimas, CA 91773 909-714-1149
  2. 2. What is home staging? <ul><li>In essence home staging is - showing a house in its most attractive light to potential buyers. </li></ul><ul><li>New home builders and developers have been “staging” their properties for years because staging gives potential buyers a visual sense of the livability of the space. </li></ul>
  3. 3. Why Staging Matters <ul><li>Staging creates a visual experience and a theme of emotional warmth </li></ul><ul><li>Appeals to largest number of potential buyers and help them see the home’s potential. </li></ul><ul><li>Staging highlights a home’s positive features and minimizes any problem areas. </li></ul>
  4. 4. Why Staging Matters <ul><li>Home is made to look warm and inviting in order to help buyers picture themselves living there. </li></ul><ul><li>Staging creates a positive first impression … </li></ul><ul><li>you don’t get a second chance to make a first impression! </li></ul><ul><li>A staged home stands out from other properties in the same price range. </li></ul>
  5. 5. Why Staging Matters <ul><li>Helps obtain the best possible selling price. </li></ul><ul><li>Often perceived as being a well maintained </li></ul><ul><li>Buyers are less likely to discount their offer for repairs and improvements </li></ul>
  6. 6. Why Staging Matters <ul><li>Works in ALL economic environments… </li></ul><ul><li>- homes tend to sell faster in a slow market </li></ul><ul><li>-sell for more money in an active real estate market. </li></ul><ul><li>- sellers may recoup staging cost from higher selling price </li></ul>
  7. 7. Why Staging Matters <ul><li>Staging is a dynamic marketing tool for sellers and agents… </li></ul><ul><li>- differentiates you from competition </li></ul><ul><li>- you get more listings </li></ul><ul><li>- value added service for your listing package </li></ul>
  8. 8. Why Staging Matters <ul><li>Cost effective: existing furnishings can be used without having to purchase new things. </li></ul><ul><li>In most cases, staging can be accomplished within a day. </li></ul>
  9. 9. Statistics Vacant Homes Previously on the Market 68% Less time on market 42 DOM 131 DOM 2007 Study 01-07 to 12-07 85% Less time on market 28 DOM 190 DOM 2008 Study 01-08 to 12-08 SOLD Staged, Listed, SOLD Un-staged Not Sold
  10. 10. Statistics Occupied Homes Previously on the Market 58% Less time on market 44DOM 106 DOM 2007 Study 01-07 to 12-07 89% Less time on market 6 DOM 57 DOM 2008 Study 01-08 to 12-08 SOLD Staged , Listed, SOLD Un-Staged Not Sold
  11. 11. Statistics Staged First, Listed and SOLD 44 DOM 39 DOM 2007 Study 01-07 to 12-07 33 DOM 24 DOM 2008 Study 01-08 to 12-08 Vacant Homes Not Previously on the Market Occupied Homes Not Previously on the Market
  12. 12. Statistics <ul><li>LIST OF TOP 10 HOME IMPROVEMENTS POSTED By SOUND MONEY TIPS. </li></ul><ul><li>Clean / de-clutter - 973% Average Return on Investment </li></ul><ul><li>Lighten and brighten - 865% Average Return on Investment </li></ul><ul><li>Yard - 426% Average Return on Investment </li></ul><ul><li>Plumbing and electrical - 260% Average Return on Investment </li></ul>
  13. 13. Statistics <ul><li>Staging - 251% Average Return on Investment </li></ul><ul><li>Update kitchen and bath - 168% Average Return on Investment </li></ul><ul><li>Paint interior - 148% Average Return on Investment </li></ul><ul><li>Carpeting = 104% Average Return on Investment </li></ul>
  14. 14. Statistics <ul><li>Flooring - 101% Average Return on Investment </li></ul><ul><li>Paint exterior - 76% Average Return on Investment </li></ul>
  15. 15. Before and After <ul><li>Family Room - before </li></ul>
  16. 16. Before and After <ul><li>Family Room after </li></ul>
  17. 17. Before and After <ul><li>Dining Room Before </li></ul>
  18. 18. Before and After <ul><li>Dining Room after </li></ul>
  19. 19. Before and After <ul><li>Guest bedroom before </li></ul>
  20. 20. Before and After <ul><li>Gust bedroom after </li></ul>
  21. 21. Before and After <ul><li>Kitchen1 before </li></ul>
  22. 22. Before and After <ul><li>Kitchen1 after </li></ul>
  23. 23. Before and After <ul><li>Bedroom before </li></ul>
  24. 24. Before and After <ul><li>Bedroom after </li></ul>
  25. 25. Before and After <ul><li>Office before </li></ul>
  26. 26. Before and After <ul><li>Office after </li></ul>
  27. 27. Summary <ul><li>Staging helps Realtors… </li></ul><ul><li>Get more listings </li></ul><ul><li>Sell more homes faster and for more money </li></ul><ul><li>Provide a value-added service to/for their clients </li></ul><ul><li>Shine in their client’s eyes. </li></ul>
  28. 28. Summary <ul><li>Staging typically helps sellers… </li></ul><ul><li>Sell their home easier, </li></ul><ul><li>Sell their home faster </li></ul><ul><li>Sell for higher prices than un-staged homes in their area. </li></ul>
  29. 29. RESA <ul><li>For more information on staging or to download the complete 2009 REAL ESTATE STAGING STATISTICS REPORT visit… </li></ul><ul><li> </li></ul>