Devtodev is universal toolbox for mobile app developers, completely covering demands of both small teams and big publishers in analytics, user acquisition and retention, monetization and more.

1. UNIVERSAL TOOLBOX FOR MOBILE APP DEVELOPERS

2. WHY NOW
Mobile App market will hit $ 66 billion in 2016 (J’son and Partners Consulting)
Mobile Worker population will reach 1.3 billion in 2015 (IDC)
Mobile BI Market is expected to be 1,5 billion in 2015
Mobile Ads market will grow to 24,6 billion in 2016

3. MANAGING YOUR APP CAN BE A PROBLEM
Developer has to deal with a lot of different services for analytics, push-notifications, mobile market analysis,
advertising and monetization, keeping in mind lots of SDKs, updates and using many interfaces

4. We have a great solution for developers
who are tired of lots of services, interfaces and SDKs
Easy integration
Single SDK
UNIVERSAL TOOLBOX FOR MOBILE APP DEVELOPERS
Unites everything you need to make
your app successful
All major platforms + Unity
24/7 Support

5. HOW IT WORKS
Install SDK and get all benefits from analytical and marketing devtodev tools
Analytics Push-notifications Devtodev ad network

6. REAL-TIME DASHBOARD
Track all your data changes in real-time. You'll always know how much
income you have earned and how many users you have acquired.
Daily trends Monetization Market metrics Usage
Conversion funnelRetention Custom events

7. ACQUISITION ANALYSIS
Thanks to our unique algorithm of getting statistics on quality of new
users you can easily estimate the effectiveness of the costs
We extend Mobile App Tracking and AppsFlyer features by adding additional
metrics for the acquired users

8. ADVANCED ANALYTICAL TOOLS
Combine any metrics for any apps on a single graph or table.
Build summary reports for all your apps simultaneously
Create custom events with parameters, build conversion funnels, split users by segments
Many useful tools to work with diagrams - period comparisons, smoothing, trends and prediction

9. SMART PUSH
Create new push notifications fast and easy. Deliver your message to the target users only
Segment audience for messaging by date of the first launch, paying/non-paying user,
country and language, frequency of usage and certain actions in the app
Plan your campaigns in advance by setting push-notifications delivery date and time

10. EFFICIENCY CONTROL AND ANALYSIS
Analytics show the efficiency of each push-notification
campaign and allows to analyze audience reaction to it:
Review the stats on number of delivered messages
Track further actions of the users who received push-notifications
via powerful devtodev analytical tool

11. AD NETWORK
Еasy and fast way to earn money and promote your app with devtodev
Flexible settings for ad appearance:
show ads that don't disturb your targeted users and exactly as many times as you wish
Available formats:
BannersText ads Full - screen banners

12. WIDE RANGE OF TARGETING OPTIONS
Geolocation
Language
Connection type { Wi-Fi, cellular }
OS version
Device
Gender
Age

13. TUNABLE TYPE OF ADVERTISING MODELS {CPC OR CPI}
Find the most profitable advertising model for your ad campaign
Сost per click Сost per install

14. FREE CROSS-PROMO CAMPAIGNS FOR YOUR APPS
Acquire users from one your app to another - it is
completely free.
Create free cross - promo campaigns for any apps
from the same devtodev account.
Track campaigns efficiency and further user
actions in both apps.

15. POST-CLICK ANALYTICS
Measure and analyze ad campaigns efficiency to gain the best result.
Measure CTR, CPC and final CPI for your campaigns, optimize the costs
Analyze the quality of acquired traffic and track further users actions via powerful devtodev analytical tool

16. ALL DATA SOURCES AND PLATFORMS
Compare the efficiency of your apps on different platforms at the same graph
Integrate analytical SDK into your app
to receive user behavior statistics
Connect devtodev account to your
developer console in iTunes Connect
or Google Play to receive market data
SDK Market
Сross-platform Unity SDK

17. FLEXIBLE ACCESS MANAGEMENT FOR TEAMS
Provide access to certain
app and metrics within
one space
Share your reports with
other users
Share access to your
custom dashboards
within the team

18. 24/7 SUPPORT
Personal analyst manager to help you with
settings and interpretation settings and
interpretation of collected data, integration and
data verification. 24 hours, 7 days a week.

19. COMPETITION
Flurry Google Analytics Mixpanel Localytics devtodev
Usage metrics + + + + +
Finance metrics - - +- +- +
Custom events + +- + + +
Funnels + - + + +
Traffics + +- - + +
Without VerificationWithout Verification
Without Parameters

20. OUR TEAM
Dmitriy Kravtsov
Founder & CEO
Julia Kudrina
CTO
Olga Terentieva
Financial Manager
Elena Khalilova
Business Development Manager
Eugene Krylov
Project Manager

21. OUR TEAM
Vasiliy Sabirov
Lead Analyst
Igor Konovalov
Java Lead
Igor Matochkin
PHP Lead
Aleksey Kornienko
Mobile development Lead
There are about 20 people currently working on a project:
data experts, frontend and backend developers, designers and testers

22. KEY EVENTS
App market charts
First SDK
First project
Statistical and financial
reports based on app
markets data
First participation
in conference
First mention
in the press
Office in
Moscow
Push-notifications
launch
Office in Vilnius
User Acquisition
launch
Banner network
launch
Unity plugin

23. TODAY’S RESULTS
More than 500projects
More than 1000accounts
Daily data growth 40 GB
Processing 165 000events per second
Over 40 mln Android user base
Over 30mln iOs user base

24. Thank you!
www.devtodev.com
Elena Khalilova
elena.kh@devtodev.com